4 strategies to optimize your web presence and increase patient referrals
These 4 strategies on optimizing your presence across the web can boost your reputation, increase your number of patients, and grow your practice.
1. Invest in your practice’s website
Patients infer a lot about your practice from your website. They’re looking for signs of professionalism and tech-savviness, which inspire confidence they’ll have a positive patient experience at your practice. If you haven’t updated your site in the last few years, it’s probably time to do so. Your practice’s website needn’t be overly sophisticated but it does need to be modern, user-friendly, and mobile-optimized.
Make sure your practice’s website includes:
- Information about your specialty and services
- Original photography to showcase your practice and support SEO
- SEO-friendly keyword-rich blog content centered around services and location
- The ability to book appointments online
- Easy ways to get in touch with the front office
2. Claim business provider profiles on review sites
When potential new patients receive a referral to your practice, they aren’t relying solely on your website to gather information. They’re likely to check review sites, like Google, Yelp, Nextdoor, Facebook, or Healthgrades to conduct research, too.
Since patients are able to submit online reviews for your practice across all of these sites and others, be sure you’ve claimed your business profile across these. Doing so will add more credibility to your business and give you the opportunity to double check that listings are accurate and consistent across the web. It also makes it easy for potential patients to find reviews about your practice.
3. Stay active on social media
Despite its potential to engage patients, most practices don’t tap into the potential of social media. Research from Tebra found that only 18% of respondents follow their doctor’s office on social media, but 45% would if their doctor posted regularly. Staying active on social media sites is a smart way to engage current patients and connect with future ones. Since referred patients are likely to check your social media sites, practices can leverage their profiles to share information about services while showcasing their brand.
Rounding out your web presence by regularly posting on social media will make it easy for referred patients to get a sense of what your practice is like and feel connected to it. As more users follow and connect with what you post to social media, the more this content will circulate across social networks — which translates to additional low-cost marketing.
4. Automate asking for reviews and request referrals
Patient reviews are hugely influential — 3 in 4 patients say that online reviews are extremely or very important when choosing a new provider, according to Tebra. Referred patients won’t just be checking the number of reviews, but their recency and average-star rating, too. 43% say how recently a review was posted is the most important factor of online reviews.
Practices can get more patient reviews by automatically requesting patient feedback after each visit. Use a practice management platform that sends a request for review a few hours after an appointment, and follows up with those who don’t respond. This gives patients more than one chance to provide feedback and lets your business collect reviews at scale.