Knowing which steps fall into each category takes the guesswork out of setting your site up for optimal SEO. This checklist takes you through the steps that will help you to win the SEO game.
What are one-time SEO tasks?
The good thing about initial, one-time SEO items is that they’re all about setting up your website for easy discovery and optimization. They’re also a way to monitor the activity on your site.
Your website’s hosting platform has areas that allow you to manage:
Your hosting platform has checkboxes to choose functions or text fields through which to give the site instructions.
This is also the time to add plugins to make your tasks easier. Plugins provide behind-the-scenes coding based on your decisions and what you tell the program you want. Some, like Google Console, have free options; others require monthly or annual subscriptions, like Yoast.
What are the ongoing SEO tasks?
The straightforward answer to this question is that the more you practice SEO tasks, the easier and more natural they become. Once you decide how often to publish new or refreshed content to your site, you can plan this time into your calendar.
When you determine your keywords and place them strategically in your blog post or article, the actual publishing process might initially take about 25 to 30 minutes. As you get used to the steps, you’ll need to budget less time.
A note about keywords: Always use keywords in the context of what the reader wants to know. Jamming keywords into your content just for the sake of including them doesn’t help you rank better on Google or other search engines — it actually penalizes your ranking.
Tools like Yoast can even tell you:
- If you have too many or too few keywords in your piece
- Whether your meta description is too long or too short
- Whether you have enough internal or external links in your article
Make sure you complete the image-related fields when you add media to your article. These fields are intended to make content accessible for individuals with physical challenges. For example, if a user is blind, their screen-reading software will read them the alt text. Alt text can also help search engines to index your site.
Adding a video to your content is beneficial. Make sure you add media compression and closed captions in the setup steps. If you forgot to do this, you can always go back and turn these features on later.
What are the maintenance SEO tasks?
Maintenance SEO tasks are not something you have to keep in the forefront of your mind, but are still something to occasionally go over. Therefore, unless you have a complex website with 50 or more pages, review this group of tasks quarterly.
These involve tasks to ensure your site still works correctly. The steps involved in this section include items to:
- Ensure you aren’t penalized for publishing articles that are too similar to one another or are titled the same as another
- Remind you to reach out to other experts and offer to publish one of their pieces of content on your site
- Encourage you to check that your links are all working as expected
This is also a good time to search for your practice name and your name to determine if you’ve been quoted, but the author forgot to link to you as the source. The benefit of this step is that it opens an easy networking opportunity. When this happens, reach out to the site’s owner — whether it’s a company or an individual — and request that they add a link to the content to credit you.
At that point, if the site you contact has quality content that would help your patients, you can offer to publish one or two of their pieces on your site as a guest post.
You can take the mystery out of SEO for medical practices
Understanding SEO isn’t brain surgery. With this checklist, you will have the basic information you need to get your site noticed and ranked higher in the search results. You’ll encourage Google’s algorithms to work with your site and not against it.