How to get more online reviews — and why it matters for your practice

While word of mouth recommendations are great, online reviews carry more weight when it comes to influencing the opinion of current and prospective patients. Today, the vast majority of people seeking healthcare providers turn to online reviews to help make their decision. 

For net new patient acquisition, practices must have a strategy in place for generating consistent online reviews. Below we look more closely at the necessity of online reviews for practice growth. 

Why getting patient reviews is essential to practice growth

According to a 2023 Tebra survey, 77% of patients find online reviews “very or extremely important.”

Patients care not just about a business’ average rating but about how timely the reviews are. The same PatientPop survey found that 43% of people say recency of the reviews is the most important consideration, while 38% said the average star rating was. 

For medical practices, this means that a few knock-out 4-star reviews from last year won’t be enough to keep you relevant. Practices need an ongoing strategy to get more reviews from patients.

Online reviews also play a pivotal role in how the search engine results pages (SERPs) rank your business. While Google remains quiet about the exact algorithm it uses, the company has shared that it considers 3 factors to rank local businesses: relevance, distance (or proximity), and prominence. Google determines this last factor, prominence, based on the number of reviews and the average ranking of your business — meaning that more reviews and positive ratings will improve your practice’s local ranking.

More patient reviews are a must for any medical practice looking to attract new patients and remain relevant in the SERPs.

How to get more online reviews 

1. Make it easy to leave reviews, and provide multiple ways to do so

Many patients are happy to leave reviews but fail to do so because of their own busy schedules. To counter this, simplify the process for patients leaving reviews. Be sure your business is easy to find on the web by claiming your profile across sites like Google Business, Yelp, Healthgrades, and more. 

Offer multiple ways to leave reviews, like via automated post-care emails or text messages, through a form on your website, and via a QR code on posters around the check-in window and lobby. 

Practices can also include a section on their website dedicated to Google reviews and provide a link to leave a review there, too. Consider highlighting a few exceptional online reviews and include 2 buttons below that say “read all reviews” and “leave review.”

2. Use automated reminders to encourage patients to leave reviews 

Reminders can go a long way when it comes to getting reviews from patients. First, have the front office staff let patients know you’d love for them to leave a review. Next, include a link to your Google business profile, Yelp page, or Healthgrades profile, or other review site in an automated follow-up text message or email requesting a review. Practices can also include links on all other correspondences with a friendly note that says how appreciative the practice is of patient feedback. 

3. Respond to all reviews 

Patients will be more inclined to leave reviews if they feel the practice values their feedback. Acknowledging reviews with a concise response is a simple habit to adopt to encourage patient feedback, all the while supporting practice growth.

While some medical practices choose not to respond to reviews for fear of inadvertently violating HIPAA, more than half of respondents to a 2021 PatientPop survey said they would be ‘not very’ or ‘not at all’ likely to use a business that doesn’t respond to reviews at all.

4. Provide an excellent patient experience 

Many businesses believe customers are more likely to leave reviews about unfavorable experiences, but the opposite is true. BrightLocal’s Local Consumer Review Survey 2022 found that 67% will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience. 

Part of your strategy for procuring more reviews should center around providing a superb experience that patients would be inclined to share about. With numerous touch points across the patient journey, everyone in the office plays a role in ensuring an excellent visit. 

How to get Google reviews from patients

There’s no doubt about the power of Google reviews from a patient or practice’s perspective. Medical care-specifc review sites like Healthgrades are important, too, but they tend to be more niche. Meanwhile, customers turn to Google reviews more than any other site when it comes to evaluating businesses. In 2021, 81% of people used Google to evaluate businesses, up from 63% the year before, according to BrightLocal. 

Source

Practices would be pleased to receive positive reviews across any review site, but it makes sense to focus efforts in procuring more Google reviews. Start by ensuring you’ve claimed your Google business profile. Next, swap out any links that you’re using to other sites with ones for Google reviews. Double check that all automated reminder messages, follow-up correspondences, and QR codes to confirm these links open a window where patients can leave a Google rating and review. Encouraging patients to leave Google reviews can be as simple as asking patients to do so and simplifying the process for them. 

Support practice growth with regular patient reviews 

Attracting new patients in the digital age requires a different toolkit than simply relying on word-of-mouth referrals. Practices need a simple strategy to consistently secure new reviews from patients, both to keep their online presence relevant in the SERPs and make a positive impression on prospective patients.