Information sheet

5 ways to improve your online reputation

A recent Tebra survey found that less than half of medical billing companies currently prioritize digital marketing tools. But did you know that online business profiles can be created on behalf of your company any time a user wants to leave a review? Use our checklist to take control of your online reputation and attract more customers today.
Build an intuitive, SEO-driven website
Claim your online listings and engage on social media
Ask for positive reviews and respond to negative ones

Get a sneak peak

FAQs

  • What makes a strong medical billing company website?

    Your website should clearly represent your company’s expertise, qualifications, and service approach to attract the right prospective customers to your business. Display your industry credentials, client testimonials, and relevant professional awards or affiliations prominently on your homepage for customers to view. Be sure your website design is easy to navigate on both mobile and desktop devices, and always include clear instructions for how to contact you. Consider publishing industry-related content like blog posts, case studies, or helpful guides to both improve your search engine optimization (SEO) and position your company as a thought leader in the medical billing space.

  • How can medical billing companies engage with customers online?

    Start by aligning your website and social media profiles with a consistent look and messaging, then share your online marketing channels via email campaigns, business cards, and email signatures to encourage clients to engage with you there. Search for industry influencers to follow on social media and join groups related to your specialty. Regularly share actionable content like helpful insights or blog updates with your followers, and respond to comments to build stronger connections. Additionally, monitor customer reviews across social media and business directories to track feedback and proactively respond to client concerns.

  • How can medical billing companies get more positive reviews?

    Proactively ask satisfied clients to leave reviews across top platforms like Google, Healthgrades, and TrustPilot to boost your overall ratings and reduce the impact of any negative reviews. Respond to both positive and negative reviews promptly to demonstrate your commitment to customer service and improve your credibility with future customers who may in turn leave their own reviews. Focus on providing top-tier service and preferred amenities like online payment options and automated patient billing to improve customer satisfaction and increase the likelihood of positive reviews