Enhanced online presence
“There’s a lot of dentists in Menlo Park,” Dr. Mohan said. “I knew if I wanted to reach patients that I would need the right tools on the back end to help grow my practice and Tebra is an expert in the industry.”
Dr. Mohan currently treats more than 80 patients, ranging from adolescents to seniors, per week. She is very passionate about dentistry and offers all the available options for oral healthcare to her patients, from preventative to cosmetic care. While she inherited a website when she purchased the practice, and didn’t want to start from scratch, she did want to expand her marketing to encompass her full range of services. In addition to the general dentistry of the original practice, she offers new dental services like cosmetic dentistry and orthodontics and periodontics that she wanted to market to new patients.
Using Tebra, the practice now owns the number one ranking and search page position for 72 cosmetic procedures and other service-based search queries on Google and Yahoo, supported by the practice’s search ads strategy. It has had approximately 28,000 website visits. It has also had a monthly average of over 200 website visits directly generated via Google Ads over the last 6 months. The practice has also accumulated 99 backlinks, which support organic SEO and search ranking. Dr. Mohan said even having her practice be easily found on Google Maps has helped drive new business when patients search for a dentist by location proximity only.
Reputation is everything
Patients shop for a new healthcare provider the same way they do for other services. They want to see a bulk of recent patient reviews with a high average star rating. Dr. Mohan knows how important reputation is, especially when it comes to being a new dentist to the field. Part of a strong reputation management strategy is soliciting patient feedback directly after their services. They’re more likely to provide commentary right after their appointment. Using an automated system that prompts a review to each patient can help establish, grow, and maintain a practice’s online reputation.
Menlo Park Family Dental has accumulated 130 online reviews over a 2-year period, amassing a 4.9-star average on Google Business Profile. Providing a great patient experience is not only during their visit but starts before they enter the office and after they go. “Many of my patients are multi-generational so patient experience is everything to me and it’s how I not only attract patients but keep them,” Dr. Mohan said.
Data at your fingertips
What good is your data if you can’t see it and understand its impact? Not very. “Tebra’s portal allows me to see all my performance metrics from Google and see exactly where my patients are finding me. I can even see when they look up things such as directions to my practice,” Dr. Mohan shared. A transparent dashboard makes it easy to understand success but also identify areas of improvement. If certain search terms aren’t delivering the impact to meet your practice goals, they can be massaged and then re-evaluated. Tebra provides training sessions to make the portal easy to navigate so practices can find exactly the insights they need and evaluate performance.
Healthcare marketing made easy
Dentists get into healthcare to help people. Many are not prepared to run a small business and they shouldn’t have to do it alone. That’s why a partnership with Tebra is so beneficial to achieve desired outcomes. Leave the marketing and software to us so you can continue to focus on delivering better care to your patients. The results will speak for themself. Menlo Park Family Dental is planning to scale even more in the future to keep up with demand. It’s looking to explore additional features of the Tebra platform to help offset other tasks, too.
