Information sheet

4 proven tips to win new customers and grow your business

According to a recent Tebra survey, 72% of medical billers report that customer referrals are their key driver for new business, and 65% said word-of-mouth marketing is their biggest priority this year. In the same survey, 43% of billers said they want to focus on social media marketing, while another 32% plan to invest in digital ads. So which approach is the winning strategy for you? Explore our detailed insights to find out.

  • Maximize existing customer referrals
  • Connect with providers and other billing companies to expand your network
  • Optimize your website, social media, and online reviews

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Focus on strengthening relationships with providers by offering ongoing training, guidance, and consultations. Implement clear mechanisms to gather feedback from providers and be sure to quickly address any issues to demonstrate your commitment to a long-term partnership. Develop a regular cadence for requesting referrals and consider offering rewards to incentivize customer recommendations.
Developing an Ideal Customer Profile (“ICP”) can help focus your efforts to find the right target audience. Look for healthcare conferences and associations that cater to professionals who match your ICP to build your referral network, and connect with billing companies serving other specialities to increase your cross-referral potential.
Your company’s online reputation is defined by the quality of your digital presence – your website, online reviews, social media, and any mentions of your company online. Regularly audit your reputation by looking for mentions of your company and leverage positive reviews to get referrals. Be sure to address any negative reviews as quickly as possible. Update your company website with a focus on search engine optimization and increase your social media presence to reach a broader audience.