71%
1.5K
29%
150K
Dr. Peter Wenger
Princeton Sports and Family Medicine
Challenge
After acquiring the Princeton Sports and Family Medicine in 2017, Dr. Peter Wenger grew the practice primarily through word of mouth. But as patient volume expanded and competition from major hospital systems intensified, he realized the practice needed measurable digital visibility, stronger reputation management, and a scalable way to convert online interest into scheduled visits.
Solution
Dr. Wenger partnered with Tebra to modernize its website, improve Google search rankings, manage reviews, and implement targeted digital advertising. By combining search engine optimizations (SEO), blog content, paid search, and reputation tools into one coordinated strategy, the practice gained measurable insight into traffic, conversions, and brand performance.
Results
From 2024-2025, the practice achieved a 71% increase in website traffic and a 28.9% increase in online appointment requests year-over-year. The number of top-five Google keyword rankings doubled, and the practice now maintains nearly 1,500 Google reviews with a 4.9-star average—outperforming larger hospital competitors in both visibility and reputation. This translates into significant potential annual financial impact of about $150 million.* (See marketing-influenced revenue estimate calculations at the end).
Princeton Sports and Family Medicine was founded in 1983 as one of the region’s early pioneers in sports medicine. When Dr. Peter Wenger took over ownership in 2017, the practice supported approximately 12,000 patient visits annually. By 2025, with the addition of athletic organizations, schools, families, and individuals, that number had grown to 34,000. That includes work supporting multiple local high school and college athletic teams as well as Olympic and Paralympic rowing teams.
But growth brought complexity.
Building marketing muscle
Dr. Wenger had built the practice on relationships, word-of-mouth referrals, and a performance-first philosophy rooted in his background in sports medicine. As a board-certified family physician with a fellowship in sports medicine, he applies the mindset of an athlete to every patient: no one is beyond improvement.
Yet while the clinical approach was advanced, the infrastructure supporting visibility and brand awareness lagged behind.
“In the early years, we grew because people trusted us,” says Dr. Wenger. “But competing against major hospital systems requires more than good care. You need awareness. You need visibility.”
At first, the marketing efforts were manual—community events, branded t-shirts, and grassroots outreach. But there was no system to measure what worked, no reliable way to track conversions, and no scalable approach to expanding digital presence.
When Dr. Wenger discovered Tebra Patient Experience (formerly PatientPop), he saw an opportunity to modernize without overcomplicating operations.
Unlike enterprise hospital marketing platforms, Tebra was built for independent practices. The solution included a redesigned website, SEO optimization, blog content development, Google Ads support, and a reputation management system—all accessible through a central dashboard.
That dashboard became part of Dr. Wenger’s daily routine.
“I start my day looking at conversions,” he explains. “How many people visited? How many booked? Just like in athletics, you need to be able to measure the performance of your practice. If you win that game, you grow beyond the footprint of your office.”
The results have been substantial.
Website traffic increased 71% year-over-year. Online appointment requests rose nearly 29%. The number of keywords ranking in Google’s top five positions doubled—from 47 to 94 in a single year.
Today, 10,000–12,000 people visit the practice’s website each month.
Reputation has been equally powerful. The practice now maintains nearly 1,500 Google reviews with a 4.9-star rating—surpassing many large regional hospital systems.
“In healthcare, if you don’t have at least four stars, patients won’t even look at you,” says Dr. Wenger. “Our reviews were the first real conversion driver.”
Coaching other private practices
Dr. Wenger admits that he was hesitant about using his time to understand the area of digital marketing and reputation management — at first.
“It is not easy and it is intimidating for a physician to get into a space like this. That is okay. Spend time with the experts to leverage what no one knows better than you: your patients and what they need. Then collaborate with them to substantially grow your business,” adds Dr. Wenger.
“My biggest “ah-ha” moment from my work with Tebra products and team members wasn’t just about traffic or rankings—it was about mental freedom. With Tebra, the friction goes away,” he says. “I don’t have to grind through tactical brand maintenance. It frees me to think strategically—about our patients, our team, and our long-term impact.”
Blog content has also amplified the practice’s authority. Articles authored by Dr. Wenger on performance health and recovery have improved SEO rankings and led to media recognition, including national interviews and industry speaking invitations.
For Dr. Wenger, the goal isn’t transactional growth—it’s longitudinal impact.
“We want to build durable people and durable families,” he says. “Without Tebra, we probably wouldn’t have grown nearly as well—or as sustainably.”
Looking ahead, the practice plans to increase annual patient visits from 34,000 to 38,000 while continuing to deepen its performance-first care model.
Annual marketing-influenced revenue estimate, with Tebra
Key Assumptions
- $150 blended reimbursement per visit
- 25% of new visits are estimated as marketing-influenced.
| Category | High-Level Calculation | Annual Impact |
| Revenue Growth (Incremental Visits) | 1000 (25% of 4,000 total) new appointments in 2025 X $150 per appointment | $150,000 |
Products used in this case study
Insights for independent healthcare practices
