Prescriptions, patterns, and the patient: DrFirst’s Chief Medical Officer on the new science of adherence
In this episode of “Tebra Talks,” the discussion centers on improving medication adherence in healthcare.



In this episode of “Tebra Talks,” the discussion centers on improving medication adherence in healthcare. Hannah Abrams highlights the issue of patients not picking up prescriptions, while Dr. Colin Banas addresses barriers like education, cost, and forgetfulness, suggesting solutions such as education and reminders. Liz Fobare from Tebra emphasizes enhancing patient experiences through modernized care and trust-building. Dr. Banas shares a study showing that timely text reminders improve prescription pick-up rates and reduce readmissions. The conversation also explores AI’s role in reducing administrative burdens and enhancing patient-provider interactions, with optimism about technology’s potential to transform healthcare and improve outcomes.
- A significant issue in healthcare is poor medication adherence, specifically when patients fail to pick up their prescribed medications.
- Dr. Colin Banas identifies the primary obstacles to adherence as a lack of patient education, high costs, and simple forgetfulness.
- Implementing timely text alerts is a proven solution, with Dr. Banas sharing a study demonstrating that these reminders directly improve prescription pick-up rates and lower hospital readmission rates.
- Liz Fobare emphasizes that improving adherence requires building trust and modernizing care to create a better overall patient experience.
- The discussion highlights a strong optimism for using AI and technology to transform outcomes by slashing administrative burdens, allowing providers to focus more on patient interactions.







