The Intake

Insights for those starting, managing, and growing independent healthcare practices

Bianca Wollman, medical marketing consultant

Bianca Wollman is the senior manager of customer marketing at Tebra and resides in Marina Del Rey. She has extensive experience consulting private medical practices on SEO and marketing strategies and has led healthcare customer marketing efforts for the last 3 years. Bianca previously worked in the tourism marketing industry in Washington, DC.

  • Bachelor of Business Administration, marketing and international business, George Washington University

Latest in Bianca Wollman, medical marketing consultant

front desk burnout
front desk burnout
Preventing front desk staff burnout at your independent medical practice

Mitigate the negative effects of staff burnout by watching out for glaring signs and addressing them before it’s too late.

owning a small healthcare practice graphic
owning a small healthcare practice graphic
Challenges of owning a small healthcare practice

Here are 5 challenges for independent practices and how to deal with them

Why doctors should never stop accepting new patients
Why doctors should never stop accepting new patients
Why doctors should never stop accepting new patients

Learn why it’s not advisable for doctors to close their doors to new patients, even if they’re fully booked.

asking for patient reviews
asking for patient reviews
Effective strategies for requesting doctor reviews by patients

No need to feel awkward asking for reviews from patients. Here are some tips to help facilitate the conversation.

doctors shaking hands after referring patients to another physician
doctors shaking hands after referring patients to another physician
When and how to refer patients to a fellow physician

Referring a patient to another physician can be beneficial to you and also provide better care. Here are some tips.

Get expert tips, guides, and valuable insights for your medical practice
doctor reading about physician burnout
doctor reading about physician burnout
Physician burnout: Consequences, causes, and solutions

Burnout is a major reason doctors leave the profession, close their practice and delivery poor patient care. Find out the main causes and how to address each.

waiting room tips
waiting room tips
Fun ways to ensure patients love your waiting room

These 6 ideas will help you create a waiting room at your independent practice that improves overall patient experience.

12 tips to improve patient experience you can use right now

Meaningful ways for your staff to improve patient experience, satisfaction, and patient retention at your independent practice.

problem patients tips for independent practices
problem patients tips for independent practices
How to deal with “problem” patients at your healthcare practice

Effectively care for angry, flaky, and other difficult patient behaviors to increase satisfaction and boost patient retention.

patient feedback
patient feedback
6 ways patient feedback can help improve your healthcare practice

It’s impossible to know what’s working or not working for patients without asking for their unfiltered feedback. Here are some ways to gain deeper insights from patients.

big guide to medspa services marketing
big guide to medspa services marketing
A guide to medical spa marketing in the digital age

Learn how medical spa marketing and advertising can help you bring more patients to your practice.

How to add medi-spa offerings
How to add medi-spa offerings
How to add medi-spa offerings to your medical practice

Thinking about adding medi-spa treatments to your patient offerings? Here are some quick facts about medi-spa marketing to help guide your decision.

grow your dental practice with these tips
grow your dental practice with these tips
Steal these 30 ideas to grow a dental practice

Improve appointment volume and practice revenue with these growth hacks designed to keep dental practices thriving.

naming your medical office graphic
naming your medical office graphic
Strategic tips for naming your healthcare practice

See how the right name for your local office can help you promote your practice and rise to the top of search engine results.

Get expert tips, guides, and valuable insights for your medical practice

Get expert tips, guides, and valuable insights for your healthcare practice