The Intake

Insights for those starting, managing, and growing independent healthcare practices

Practice Growth

Achieve growth for your medical practice with a strong online presence. Explore proven strategies for building an effective website, leveraging social media, optimizing search marketing, and managing your reputation to attract more patients.
person smiling at effectively healthcare marketing
person smiling at effectively healthcare marketing
Everything you need to know for effective healthcare marketing in 2025

Here’s your comprehensive guide to healthcare marketing for 2025.

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Latest in Practice Growth

woman smiling and attending one of the 2025 healthcare conferences
woman smiling and attending one of the 2025 healthcare conferences
Top 2025 healthcare conferences for independent practices

If you’re looking to upskill or learn how to improve your practice’s operations, check out our guide to healthcare conferences to attend in 2025.

building a consistent client base
building a consistent client base
Building a consistent client base for your mental health practice

Learn strategies for building a thriving counseling practice, from choosing the right specializations to implementing client retention techniques.

Competitive Scanner
Compare your practice for free

We find and analyze your profiles across dozens of online directories to identify those with missing or incorrect information.

2025 healthcare observances
2025 healthcare observances
Complete 2025 calendar of health observances and holidays in the United States

This 2025 health observances calendar and guide is your go-to resource for planning campaigns that engage patients, promote preventive care, and elevate your practice’s role in the community.

pharmacist speaking with patient
pharmacist speaking with patient
January 2025 healthcare observances and marketing ideas

Discover marketing strategies to raise health awareness, engage patients, and boost your practice’s impact during January’s key health observances.

provider implementing holiday marketing plan to fill appointments
provider implementing holiday marketing plan to fill appointments
How to create a medical practice holiday marketing plan that fills your schedule

Drive appointments and keep your schedule full through the end of the year.

Get expert tips, guides, and valuable insights for your medical practice
Transitioning from a group to solo counseling practice
Transitioning from a group to solo counseling practice
Transitioning from a group to solo counseling practice

This unique mixture of counseling and entrepreneurship blends well for those who are adaptable, driven, and lifelong learners.

The case for independent medical practices
The case for independent medical practices
The case for independent medical practices

Discover why starting an independent practice could be the most rewarding step in your medical career — and more achievable than you think.

Dentist helps child patient on National Dentist Day
Dentist helps child patient on National Dentist Day
7 marketing ideas for National Dentist Day

National Dentist Day is an opportunity to drive awareness and new appointment bookings. Here are 7 ways to engage new and existing patients.

digital marketing for physicians
digital marketing for physicians
Digital marketing for physicians: A cheatsheet

By establishing a strong digital presence, providers can reach a wider audience and increase visibility to potential patients.

Physicians discuss their medical practice marketing budget while looking at tablet
Physicians discuss their medical practice marketing budget while looking at tablet
How to determine your medical practice’s marketing budget (with free template)

Determine your medical practice marketing budget for 2024 with insights from Tebra’s Healthcare Marketing Budget Benchmark Survey.

Independent healthcare provider smiles after learning about how to refine a medical practice marketing strategy
Independent healthcare provider smiles after learning about how to refine a medical practice marketing strategy
9 ways to refine your medical practice marketing strategy in 2025

The right marketing strategy is key to growing your medical practice. Here’s how you can refine your strategy to get more patients in the door.

Physicians look at tablet reading about 2024 healthcare marketing trends
Physicians look at tablet reading about 2024 healthcare marketing trends
Hot take: Personalization is the key to practice growth in 2025

Maintaining independence while growing revenue requires a fresh approach.

best podcasts for doctors
best podcasts for doctors
8 best podcasts for doctors and healthcare providers

Stay current with healthcare and business with some of the best medical podcasts for doctors.

patient retention strategies
patient retention strategies
Patient retention strategies to help your practice thrive

High patient retention can shrink your availability gap. Here’s how patient rewards and loyalty programs can help.

Physician smiles for website photo as part of branding in healthcare
Physician smiles for website photo as part of branding in healthcare
How to leverage branding in healthcare to attract more patients

Use this guide to shape your practice’s marketing strategy to retain current patients and attract potential patients.

Medical billing company manager reads about marketing your billing company to mental health practices
Medical billing company manager reads about marketing your billing company to mental health practices
6 tips for marketing your billing company to mental health practices

Due to increased demand, many mental health practices may be open to having a billing company assist them. Here are tips to market to them.

X (Twitter) bios for doctors
X (Twitter) bios for doctors
X (Twitter) 101 for healthcare providers

X might be a valuable part of a practice marketing plan. Here’s what you need to know.

Physician ponders various Instagram name ideas for doctors
Physician ponders various Instagram name ideas for doctors
Guide to creating Instagram name ideas for doctors

Use these tips to help you create the perfect Instagram name for doctors.

Two physicians look at the best medical pages on Facebook on a tablet
Two physicians look at the best medical pages on Facebook on a tablet
15 best medical practice Facebook pages

Use these medical pages on Facebook as inspiration as you craft your page to reflect your branding and services. 

HIPAA-compliant patient reviews
HIPAA-compliant patient reviews
Your guide to HIPAA-compliant patient testimonials and reviews

Online patient reviews are part of promoting your healthcare practice — but it’s vital to stay HIPAA compliant. Here’s how.

medical spa promotion for holidays
medical spa promotion for holidays
10 fun and festive medical spa holiday promotion ideas

These marketing tips will help you connect with new and current patients during the holiday season.

Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
10 healthcare thought leaders you should follow

With billions of social media accounts worldwide, it’s hard to know which healthcare thought leaders to follow. We’ve done the work for you.

best medical books for doctors
best medical books for doctors
The best healthcare marketing books for 2025

Get tips from healthcare marketing experts for sustainable success.

a provider benefitting from video marketing for doctors
a provider benefitting from video marketing for doctors
Healthcare video marketing strategy for doctors

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Smiling dentist poses for photo for his dental social media
Smiling dentist poses for photo for his dental social media
5 ideas to take your dental social media to the next level

Staying active on social media is a must for dentists. Try these dental social media marketing techniques to reinvigorate your practice.

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