The Intake

Insights for those starting, managing, and growing independent healthcare practices

Practice Growth

Expand your independent practice through an impactful online presence. Delve into effective website approaches, social media use, search marketing, and reputation management to connect with patients locally and through telehealth.

Latest in Practice Growth

X (Twitter) bios for doctors
X (Twitter) bios for doctors
X (Twitter) 101 for healthcare providers

X might be a valuable part of a practice marketing plan. Here’s what you need to know.

Physician ponders various Instagram name ideas for doctors
Physician ponders various Instagram name ideas for doctors
Guide to creating Instagram name ideas for doctors

Use these tips to help you create the perfect Instagram name for doctors.

Two physicians look at the best medical pages on Facebook on a tablet
Two physicians look at the best medical pages on Facebook on a tablet
15 best medical practice Facebook pages

Use these medical pages on Facebook as inspiration as you craft your page to reflect your branding and services. 

HIPAA-compliant patient reviews
HIPAA-compliant patient reviews
Your guide to HIPAA-compliant patient testimonials and reviews

Online patient reviews are part of promoting your healthcare practice — but it’s vital to stay HIPAA compliant. Here’s how.

medical spa promotion for holidays
medical spa promotion for holidays
10 fun and festive medical spa holiday promotion ideas

These marketing tips will help you connect with new and current patients during the holiday season.

Get expert tips, guides, and valuable insights for your medical practice
Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
10 healthcare thought leaders you should follow

With billions of social media accounts worldwide, it’s hard to know which healthcare thought leaders to follow. We’ve done the work for you.

best medical books for doctors
best medical books for doctors
The best healthcare marketing books in 2023

Get tips from healthcare marketing experts for sustainable success.

a provider benefitting from video marketing for doctors
a provider benefitting from video marketing for doctors
An introduction to video marketing for doctors

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Smiling dentist poses for photo for his dental social media
Smiling dentist poses for photo for his dental social media
5 ideas to take your dental social media to the next level

Staying active on social media is a must for dentists. Try these dental social media marketing techniques to reinvigorate your practice.

Doctors look at a tablet strategizing about their physician marketing plan
Doctors look at a tablet strategizing about their physician marketing plan
Build patient trust with Doctor Marketing for practices

Physician marketing is essential for practice success. These tips will help you create a doctor-focused advertising and marketing plan that attracts more patients online.

improve cadence scheduling in healthcare
improve cadence scheduling in healthcare
How patient text messaging reduces patient no-shows

Using text based reminders can improve patient no-show rates and reduce cancellations.

a prospective patient illustrating healthcare for Millennials
a prospective patient illustrating healthcare for Millennials
5 healthcare marketing ideas to attract millennial patients

Millennials have different expectations for their healthcare providers, and fine-tuning healthcare for Millennial-specific marketing strategies will help you reach, attract, and engage them.

parent and children illustrating patient lifetime value
parent and children illustrating patient lifetime value
How to calculate patient lifetime value — and why it matters

Patient acquisition is key for any medical practice looking to grow. Attracting new patients in 2023 means practices must rank at the top of local search results, offer flexible appointment availability, engage prospective patients with the right online content, and communicate digitally, like via text message. Practices should also automate requests for patient feedback to […]

Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Mastering healthcare content marketing and blogs for independent practices

Here’s why blogging for healthcare marketing is essential for your content strategy — and 6 types of blog posts to draw readers to your website.

Prospective patients look at a laptop computer admiring a dentist office’s effective dental website design
Prospective patients look at a laptop computer admiring a dentist office’s effective dental website design
6 essential elements of great dental website design

The best dental websites include design elements such as easy navigation and clear calls to action. Learn other ways to make sure prospective patients engage with your website.

Surgeon planning plastic surgery marketing techniques
Surgeon planning plastic surgery marketing techniques
7 easy marketing tips for your plastic surgery practice

How to ensure your plastic surgery marketing is effective

Person holding smartphone looking for content for medical website
Person holding smartphone looking for content for medical website
How to write medical website content that performs in local search

Here’s how content for medical websites performs best.

halloween ideas for a dental office
halloween ideas for a dental office
8 scary-good Halloween dental marketing ideas for your practice

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

two people review in healthcare social media statistics on their phone
two people review in healthcare social media statistics on their phone
9 powerful healthcare social media statistics you need to know

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

doctor contemplating podiatry marketing
doctor contemplating podiatry marketing
7 proven podiatry advertising and marketing strategies to grow your practice

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

person writing their healthcare professional bio on computer
person writing their healthcare professional bio on computer
Grow your practice with a great healthcare professional bio (with example)

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.

a doctor who knows how to handle patient cancellations
a doctor who knows how to handle patient cancellations
Reduce no-shows and last-minute cancellations with these top strategies

Patient no-shows and last-minute cancellations can impact your bottom line and patient relationships. Here’s how to address them.

Determine how to attract patients to a medical practice with a blog and social media
Determine how to attract patients to a medical practice with a blog and social media
How to attract patients with your medical practice blog and social media channels

Having an online presence is vital for a successful medical practice. Discover proven strategies for reaching your target patient demographic.

business people debating the merits of PPC vs SEO for medical practices
business people debating the merits of PPC vs SEO for medical practices
PPC vs. SEO: Which is better for your medical practice?

Determine how and when pay per click and search engine optimization is the right approach for your medical practice.

Medical practice local market research.
Medical practice local market research.
How to conduct local market research to establish a community-focused medical practice

Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]

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