With so many healthcare observances to note and calendar, November brings bountiful opportunities to connect with patients, engage the community, and promote your services, including:

Find out how to harness these opportunities to foster community relationships and elevate your practice's profile.

Here are month-long observances and corresponding marketing strategies to spotlight these topics and establish your practice as a trusted resource.

Pancreatic Cancer Awareness Month is observed every November. Pancreatic cancer is extremely difficult to detect in the early stages and has an alarmingly low survival rate, making it one of the deadliest forms of cancer. 

This month-long observance is dedicated to increasing awareness of the disease, improving early detection, and supporting ongoing research.

Lung Cancer Awareness Month is observed every November. Its goal is to increase awareness and advocate for early detection, improved treatments, and increased research funding. 

The American Cancer Society estimates that over 226,000 new cases of lung cancer will be diagnosed in the US in 2025. This month-long observance aims to educate the public about lung cancer risks, symptoms, and prevention while supporting patients and families affected by the disease. 

The white or pearl ribbon represents lung cancer awareness, symbolizing purity, the breath of life, and hope for those affected.

November is National Diabetes Month. Like most healthcare observances of its kind, this annual campaign seeks to raise awareness about diabetes prevention and management. 

This disease affects almost 40 million Americans of all ages. The ribbon representing diabetes awareness is blue and gray.

When is Prematurity Awareness Month? It happens every November. This month-long observance aims to highlight the fact that preterm birth is a leading cause of infant mortality, along with its many challenges. It also advocates for research and support for affected families.

When is National Family Caregivers Month? It's observed annually in November. This observance aims to recognize the efforts of caregivers and promote resources to help them manage the many physical and emotional challenges of caregiving. 

An estimated 63 million Americans provide critical care and support for loved ones with chronic illnesses, disabilities, or age-related conditions. 

With holiday kick-offs and busy 4th quarters, month-long observances and marketing activities may be too taxing on your staff. But that doesn’t mean you have to miss out on making connections with your community — try daily observances instead.

World Diabetes Day is observed annually on November 14. This global event coincides with the birthday of Frederick Banting, the man who co-discovered insulin with Charles Best in 1922. 

The 2025 theme for World Diabetes Day is “Diabetes and the workplace.” As in years past, this observance seeks to promote awareness about early detection and diagnosis and access to affordable diabetes care.

What is the Great American Smokeout? The Great American Smokeout is when we all encourage our friends and family to stop smoking. The American Cancer Society sponsors the Great American Smokeout, and the day is focused on offering resources and support to smokers trying to quit.

When is the Great American Smokeout? It is observed annually on the 3rd Thursday of November, making the 2025 event November 20.

Your practice can make a big impact on your community by planning a few marketing activities around healthcare observances. Whether it’s raising awareness by sharing information or organizing interactive events, everyone wins. 

Looking to boost your practice’s visibility? Tebra's medical practice marketing software makes it easy for patients to discover, trust, and book with you — no agency or marketing team required. Book a free, personalized demo today.