July 2025 healthcare observances and marketing ideas

July is the perfect time for your practice to engage in community outreach activities and campaigns to improve patient relationships. There are many opportunities to create or participate in impactful events that showcase how important the community’s health is to your practice. 

Here are healthcare observances to remember as you plan for July:

Read on to learn more about these important dates, along with fresh marketing ideas to accelerate your practice’s growth.

Troubling statistics reveal the many mental healthcare disparities in the United States:

Established in 2008 by the US House of Representatives, National Minority Mental Health Awareness Month aims to bring awareness to the disparities racial and ethnic communities face regarding mental illness. 

National Minority Mental Health Awareness Month is a month-long observance highlighting the mental health disparities that exist among BIPOC (Black, Indigenous, and People of Color). 

There isn’t a specific theme for National Minority Mental Health Awareness Month in 2025. However, you can use the hashtag #ShadesofMentalHealth to show your support on your practice’s social media pages.

BIPOC Mental Health Month is an alternative name for National Minority Mental Health Awareness Month. The titles are used interchangeably to share awareness of minority mental health.

According to Mental Health America, Bebe Moore Campbell was an American author, journalist, and teacher who advocated for the mental health needs of Black Americans and other underrepresented communities. Through her advocacy, Campbell took her efforts to Washington, D.C., leading Congress to formally recognize Bebe Moore Campbell National Minority Mental Health Awareness Month in 2008.

Sarcoma Awareness Month was established in 2007 after a group of activists created a national month to make the public more aware of this rare cancer. 

The American Cancer Society estimates that in 2025, about 13,520 people will be diagnosed with soft tissue sarcoma (the most common type of sarcoma), and about 5,420 deaths are expected. 

Sarcoma Awareness Month occurs every year in July.

Yellow is the color ribbon for Sarcoma Awareness Month.

The American Academy of Dermatology reports that about 9,500 people in the US are diagnosed with skin cancer every day. To raise awareness about UV radiation and educate the public on ways to protect themselves from melanoma or skin cancer, the US Department of Health and Human and Health Services formally recognized July as Ultraviolet (UV) Safety Month.

UV Safety Month is a month-long observance with the goal of educating the public about UV radiation and safety.

Here are July observance days to add to your calendar.

The World Health Organization (WHO) reports an estimated 354 million people across the globe have hepatitis B or C. In 2010, the World Health Assembly established July 28 as World Hepatitis Day — which strives to raise awareness about viral hepatitis by encouraging prevention, diagnosis, and treatment of the virus. 

According to WHO, this date was chosen because it is the birthday of Dr. Baruch Blumberg, the award-winning scientist who discovered the hepatitis B virus and later developed the test and vaccine for it. 

Neurological conditions are the leading cause of disability and illness worldwide — with over 1 in 3 people affected.

World Brain Day was established by the World Federation of Neurology in 2014 with the goal of increasing public awareness and promoting advocacy around neurological health topics. The World Federation of Neurology celebrates World Brain Day every year on July 22 to raise awareness of neurological disorders and promote brain health worldwide.

The theme of World Brain Day 2025 is Brain Health for All Ages.

There are 2 important deadlines for MIPS-eligible clinicians at the end of June and beginning of July. If you plan to administer the Consumer Assessment of Healthcare Providers and Systems (CAHPS) for MIPS survey, the Centers for Medicare & Medicaid Services reports that the last day you can register is June 30. Also, the last day to start a 180-day performance period for promoting interoperability is July 5. 

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