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July 2025 healthcare observances and marketing ideas

Discover July’s key healthcare observances and marketing strategies to boost patient engagement and grow your practice this month.

Last updated on 07/7/2025
  • Current Version – Jul 07, 2025
    Written by: Jean Lee
    Changes: This article was updated to include the most relevant and up-to-date information available.
Family on beach observes UV Safety Month as part of July healthcare observances

At a Glance

  • July features National Minority Mental Health Awareness Month, UV Safety Month, and more.
  • Key dates include World Hepatitis Day (July 28) and World Brain Day (July 22).
  • MIPS deadlines: CAHPS registration by June 30, interoperability period starts July 5.

July is the perfect time for your practice to engage in community outreach activities and campaigns to improve patient relationships. There are many opportunities to create or participate in impactful events that showcase how important the community’s health is to your practice. 

Here are healthcare observances to remember as you plan for July:

  • National Minority Mental Health Awareness Month
  • Sarcoma Awareness Month
  • UV Safety Month
  • World Hepatitis Day (July 28)
  • World Brain Day (July 22)

Read on to learn more about these important dates, along with fresh marketing ideas to accelerate your practice’s growth.

Access our full list of 2025 healthcare observances and marketing ideas here.

National Minority Mental Health Awareness Month 

Troubling statistics reveal the many mental healthcare disparities in the United States:

  • Certain racial and ethnic groups face more barriers to receiving mental healthcare than others. 
  • Black, Hispanic, and Asian adults were less likely than White adults to receive mental health services in a recent year. 
  • In a recent year, 56% of LGBTQ young people who sought mental healthcare were not able to get it. 

Established in 2008 by the US House of Representatives, National Minority Mental Health Awareness Month aims to bring awareness to the disparities racial and ethnic communities face regarding mental illness. 

What is National Minority Mental Health Awareness Month?

National Minority Mental Health Awareness Month is a month-long observance highlighting the mental health disparities that exist among BIPOC (Black, Indigenous, and People of Color). 

What is the 2025 theme for National Minority Mental Health Awareness Month? 

There isn’t a specific theme for National Minority Mental Health Awareness Month in 2025. However, you can use the hashtag #ShadesofMentalHealth to show your support on your practice’s social media pages.

What is BIPOC Mental Health Month?

BIPOC Mental Health Month is an alternative name for National Minority Mental Health Awareness Month. The titles are used interchangeably to share awareness of minority mental health.

Who is Bebe Moore Campbell? 

According to Mental Health America, Bebe Moore Campbell was an American author, journalist, and teacher who advocated for the mental health needs of Black Americans and other underrepresented communities. Through her advocacy, Campbell took her efforts to Washington, D.C., leading Congress to formally recognize Bebe Moore Campbell National Minority Mental Health Awareness Month in 2008.

Marketing ideas for National Minority Mental Health Awareness Month

  • Offer free mental health screenings and partner with mental health professionals to connect your patients if they need further assistance.
  • Launch a month-long social media campaign that shares information on minority disparities in mental healthcare and resources where patients can seek help.
  • Collaborate with historically black colleges and universities (HBCUs) in your area to deliver workshops on mental health to students and faculty.
  • Create digital or hard-copy directories with contact information for BIPOC mental health professionals in the community to share with patients.
Offer free mental health screenings and partner with mental health professionals to connect your patients if they need further assistance.

Sarcoma Awareness Month

Sarcoma Awareness Month was established in 2007 after a group of activists created a national month to make the public more aware of this rare cancer. 

The American Cancer Society estimates that in 2025, about 13,520 people will be diagnosed with soft tissue sarcoma (the most common type of sarcoma), and about 5,420 deaths are expected. 

When is Sarcoma Awareness Month?

Sarcoma Awareness Month occurs every year in July.

What color ribbon is for Sarcoma?

Yellow is the color ribbon for Sarcoma Awareness Month.

Marketing ideas for Sarcoma Awareness Month

  • Encourage your staff to wear yellow on July 9 for “Wear Yellow Wednesday” and give out yellow ribbons to patients. 
  • Purchase the “I #GoYellow for All Sarcoma Warriors” yard sign to place in front of your practice.
  • Participate in a social media campaign by sharing informative posts on sarcoma. Use the Sarcoma Foundation of America’s social media toolkit for pre-made graphics.
  • If you’re in Washington, D.C., your staff can register as a team to participate in the National Race to Sarcoma on July 19.

UV Safety Month

The American Academy of Dermatology reports that about 9,500 people in the US are diagnosed with skin cancer every day. To raise awareness about UV radiation and educate the public on ways to protect themselves from melanoma or skin cancer, the US Department of Health and Human and Health Services formally recognized July as Ultraviolet (UV) Safety Month.

What is UV Safety Month?

UV Safety Month is a month-long observance with the goal of educating the public about UV radiation and safety.

Marketing ideas for UV Safety Month

  • Place baskets of sunscreen in the reception area to encourage patients and families to use sun protection.
  • Create informative social media posts about UV safety using the hashtag #PracticeSafeSun. 
  • Offer patients free on-site skin cancer screenings as part of routine visits. 
  • Place infographics about the dangers of indoor and outdoor tanning in patient exam rooms. 
Create informative social media posts about UV safety using the hashtag #PracticeSafeSun.

Additional month-long observances in July

  • Cord Blood Awareness Month
  • Heavy Vision Month
  • International Group B Strep Awareness Month
  • Juvenile Arthritis Awareness Month
  • National Cleft & Craniofacial Awareness and Prevention Month
  • National Hemochromatosis Awareness Month
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July 2025 healthcare observance days

Here are July observance days to add to your calendar.

World Hepatitis Day 

The World Health Organization (WHO) reports an estimated 354 million people across the globe have hepatitis B or C. In 2010, the World Health Assembly established July 28 as World Hepatitis Day — which strives to raise awareness about viral hepatitis by encouraging prevention, diagnosis, and treatment of the virus. 

According to WHO, this date was chosen because it is the birthday of Dr. Baruch Blumberg, the award-winning scientist who discovered the hepatitis B virus and later developed the test and vaccine for it. 

Marketing ideas for World Hepatitis Day

  • Encourage your staff to wear yellow and red on World Hepatitis Day.  
  • Put flyers or posters about hepatitis in your reception area and patient exam rooms.
  • Host a free workshop on hepatitis prevention, treatment, and diagnosis at a local community center. 
  • Share an infographic on your practice’s social media pages to spread awareness about hepatitis. World Hepatitis Day offers campaign materials you can download so you don’t have to create them from scratch. 
  • Give out care packages that include educational materials on hepatitis, condoms, and a business card.

World Brain Day

Neurological conditions are the leading cause of disability and illness worldwide — with over 1 in 3 people affected.

World Brain Day was established by the World Federation of Neurology in 2014 with the goal of increasing public awareness and promoting advocacy around neurological health topics. The World Federation of Neurology celebrates World Brain Day every year on July 22 to raise awareness of neurological disorders and promote brain health worldwide.

The theme of World Brain Day 2025 is Brain Health for All Ages.

Marketing ideas for World Brain Day

  • Host free brain health screenings and cognitive assessments in partnership with local neurologists to help patients identify potential neurological concerns early.
  • Launch a social media campaign featuring brain health tips and educational content using the hashtag #BrainHealthMatters.
  • Organize a lunch-and-learn workshop on topics like stroke prevention, concussion awareness, or maintaining cognitive health as we age.
  • Create informational displays in your waiting area featuring brain anatomy models, educational brochures about common neurological conditions, and contact information for neurological specialists.
Organize a lunch-and-learn workshop on topics like stroke prevention, concussion awareness, or maintaining cognitive health as we age.
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June and July MIPS deadlines

There are 2 important deadlines for MIPS-eligible clinicians at the end of June and beginning of July. If you plan to administer the Consumer Assessment of Healthcare Providers and Systems (CAHPS) for MIPS survey, the Centers for Medicare & Medicaid Services reports that the last day you can register is June 30. Also, the last day to start a 180-day performance period for promoting interoperability is July 5. 

Additional July awareness day to note

  • World Sjogren’s Day, July 23

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Our experts continuously monitor the healthcare and medical billing space to keep our content accurate and up to date. We update articles whenever new information becomes available.
  • Current Version – Jul 07, 2025
    Written by: Jean Lee
    Changes: This article was updated to include the most relevant and up-to-date information available.
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Sharon Brandwein, Freelance healthcare writer

Sharon Brandwein, CSSC, is a certified sleep science coach and a freelance writer. She specializes in health, parenting, and all things sleep. In her work on independent healthcare practices, she focuses on helping providers with their messages and resources, which ultimately benefits patients. She believes that independent practices are likely to be more responsive to patients’ needs, ultimately boosting care. Her work has appeared on ABC News, USA Today, Parents, and Forbes.

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