The Intake

Insights for those starting, managing, and growing independent healthcare practices

Sharon Brandwein, Freelance healthcare writer

Sharon Brandwein, CSSC, is a certified sleep science coach and a freelance writer. She specializes in health, parenting, and all things sleep. In her work on independent healthcare practices, she focuses on helping providers with their messages and resources, which ultimately benefits patients. She believes that independent practices are likely to be more responsive to patients’ needs, ultimately boosting care. Her work has appeared on ABC News, USA Today, Parents, and Forbes.

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  • Certified Sleep Science Coach, Spencer Institute

  • Commerce Award Winner, 2020

Latest in Sharon Brandwein, Freelance healthcare writer

May 2025 healthcare observances
May 2025 healthcare observances
May 2025 healthcare observances and marketing ideas

May’s healthcare observances offer perfect opportunities to strengthen patient relationships and boost your practice’s community outreach efforts.

Physician smiles at patient after practice implements April healthcare marketing ideas
Physician smiles at patient after practice implements April healthcare marketing ideas
April 2025 healthcare observances and marketing ideas

Discover how leveraging April’s health observances can boost patient engagement and position your practice as a community health leader.

Medical billers exchange a high-five while engaging in networking for medical billing companies
Medical billers exchange a high-five while engaging in networking for medical billing companies
Networking tips for medical billing companies

Discover proven networking strategies to grow your medical billing company’s client base, build industry connections, and generate valuable referrals.

Healthcare provider implements March 2025 healthcare marketing ideas while shaking hands with patient
Healthcare provider implements March 2025 healthcare marketing ideas while shaking hands with patient
March 2025 healthcare observances and marketing ideas

These strategies will help you market your practice while bringing awareness to essential March healthcare observances.

Physician talks with patient as part of February healthcare marketing ideas
Physician talks with patient as part of February healthcare marketing ideas
February 2025 healthcare observances and marketing ideas

Boost your independent practice’s patient engagement this February with these actionable marketing ideas tied to key health observances.

Get expert tips, guides, and valuable insights for your medical practice
pharmacist speaking with patient
pharmacist speaking with patient
January 2025 healthcare observances and marketing ideas

Discover marketing strategies to raise health awareness, engage patients, and boost your practice’s impact during January’s key health observances.

cleaning up EHR inbox
cleaning up EHR inbox
How to clean up and manage your EHR inbox

Effective EHR inbox management is the key to harnessing your EHR’s full potential.

Staff member demonstrates how to improve customer service at your medical practice by helping patient with intake on tablet
Staff member demonstrates how to improve customer service at your medical practice by helping patient with intake on tablet
7 ways to improve customer service at your medical practice

Try these 7 strategies to improve patient experience and retention.

healthcare observances calendar
healthcare observances calendar
Free healthcare observances calendar: February 2024

Health observance calendars make it easier for practices to market proactive care services to patients. Get organized and boost your healthcare marketing efforts with our free February calendar.

healthcare observances calendar
healthcare observances calendar
Complete 2024 calendar of health observances and holidays in the US (free monthly downloads)

Health observance calendars make it easier for practices to market proactive care services to patients. Get organized and boost your healthcare marketing efforts with our free calendar.

Woman on phone scheduling patients for appointments.
Woman on phone scheduling patients for appointments.
The top reasons patients no-show or cancel

Develop simple, actionable solutions to address the no-show and cancellation challenges your practice faces.

Festive fall decorations are one of the ways to celebrate Thanksgiving for primary care practices
Festive fall decorations are one of the ways to celebrate Thanksgiving for primary care practices
17 ways to celebrate Thanksgiving in your primary care practice

Boost morale for your staff and patients and capture the spirit of the holiday by trying one (or more) of these Thanksgiving celebration ideas.

Get expert tips, guides, and valuable insights for your medical practice

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