June 2025 healthcare observances and marketing ideas

As the mid-year mark, June is a fantastic time to redouble your efforts on community engagement by raising awareness and providing educational opportunities for your staff and patients. And like every other month, there’s no shortage of healthcare observances to note and calendar. 

June offers many marketing opportunities to help you engage with your patients, including: 

Here are key month-long observances to participate in throughout June.

Men's Health Month was established in 1994 through legislation introduced by Kansas Senator Bob Dole. The bill, which received Congressional approval, aims to promote early detection and treatment of men's health issues.

The annual event aims to raise awareness of preventable health problems for males of all ages. Programs should encourage early detection and treatment of preventable diseases and conditions, including cancer, prostate cancer, heart disease, and depression. Health initiatives may also include information and support for healthy living through diet and exercise. 

Marketing ideas:

During Men’s Health Week (June 9–15), consider creating special appointment blocks dedicated to men's wellness checks.

In 2010, June 27 was established as Post-Traumatic Stress Disorder (PTSD) Awareness Day in honor of Staff Sergeant Joe Biel, a National Guard service member who experienced PTSD and died by suicide in 2007. In 2014, the federal government extended the observance, making June PTSD Awareness Month. 

While PTSD is most often associated with combat veterans, the truth is PTSD can affect anyone who has witnessed or experienced a traumatic event. Outside of the military, PTSD can also affect first responders, victims of sexual or physical violence, or survivors of natural disasters or severe accidents. According to the National Center for PTSD, 13 million Americans had PTSD in 2020, and about 6% of the US population will have PTSD at some point in their lives.

Spearheading efforts for PTSD Awareness Month, The National Center for PTSD seeks to educate the public and promote understanding and support for those with PTSD.

Marketing ideas:

National Safety Month, established by the National Safety Council (NSC) in 1996, is dedicated to reducing leading causes of injury and death at work, on the roads, and in homes and communities throughout June each year. This observance encourages organizations to promote safety awareness through educational programs and preventive measures that address workplace hazards, emergency preparedness, and personal wellness. 

Since its inception, National Safety Month has served as a catalyst for safety-conscious initiatives that protect employees, patients, and community members from preventable injuries. The NSC offers free educational safety tools and resources, including weekly facts and figures and more.

Marketing ideas:

Additional month-long observations to note:

Daily and weekly healthcare observances for June include Autistic Pride Day, National Cancer Survivors Day, and more.

Observed each year on June 18, Autistic Pride Day was established in 2005 as the brainchild of Aspies for Freedom, an autism advocacy group. For nearly two decades, this day has been reserved to celebrate the neurodiversity of individuals with autism, promoting acceptance and understanding of autism as a unique part of human diversity.

When planning your activities and events, it may be helpful to familiarize yourself with some of the more common symbols associated with autism. 

First introduced by the National Autistic Society in 1963, the autism puzzle piece is a common symbol for autism (and perhaps the most popular). It features a series of multi-colored, interlocking puzzle pieces chosen to convey the condition's complexity and diversity. 

Over time, the puzzle piece transformed into a butterfly puzzle piece, which elegantly captures the idea of change while still representing the diversity of people on the autism spectrum. A rainbow-colored infinity symbol is yet another symbol of autism; this one represents the infinite variations on the spectrum. 

Marketing ideas:

First observed in 1987, National Cancer Survivors Day is held annually on the first Sunday of June — falling on June 1 this year. The official NCSD theme is A Celebration of Life — a recognition of cancer survivors and their families, friends, and healthcare providers who care for them. This observance is meant to be an affirmation of life, demonstrating that life after a cancer diagnosis can be fruitful and inspiring. The official colors for Cancer Survivors Day are red, white, and blue. June is National Cancer Survivors Month. 

Marketing ideas:

Additional observance days and weeks to note:

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