Physician works with senior as part of Healthy Aging Month in September 2025 healthcare observances
  • September features 6 major healthcare observances, including cancer awareness months.
  • Each observance offers marketing opportunities to connect with community and patients.
  • Practices can host screenings, webinars, and awareness campaigns to build visibility.

As the leaves begin to change color and the air grows crisp, the turn of the calendar page to September brings a new batch of healthcare observances to note. 

September healthcare observances include:

  • Prostate Cancer Awareness Month
  • Ovarian Cancer Awareness Month 
  • National Suicide Prevention Month
  • Blood Cancer Awareness Month
  • Child Cancer Awareness Month
  • Healthy Aging Month

Read on to discover ways to leverage these opportunities to connect with your community and bring visibility to your practice.

Access our full list of 2025 healthcare observances and marketing ideas here.

September 2025 healthcare observances and marketing ideas

Here are month-long observances and corresponding marketing strategies to bring awareness to these important health topics and position your practice as a community leader.

Prostate Cancer Awareness Month

Next to melanoma skin cancer, prostate cancer is the most common cancer in men, and the second leading cause of death among men in the United States. This year, The National Cancer Institute estimates that over 300,000 men will receive a prostate cancer diagnosis.

Prostate Cancer Awareness Month aims to educate men about the importance of early detection and the benefits of regular screening, particularly for those over the age of 50 or at higher risk due to family history or ethnicity.

Partner with urologists and oncologists in your area to organize free or discounted prostate-specific antigen (PSA) screenings.

Prostate Cancer Awareness Month marketing ideas

  • Host free prostate cancer screenings: Partner with urologists and oncologists in your area to organize free or discounted prostate-specific antigen (PSA) screenings.
  • Educational webinars: Host webinars or in-office seminars that cover the finer points of prostate health. Consider featuring guest speakers such as urologists or oncologists and recording live sessions to share.
  • Organize awareness campaigns: Create a month-long social media campaign in which you share facts about prostate cancer, survivor stories, and the importance of early screening. Use hashtags like #ProstateCancerAwareness and #GetScreened.

What is the color for Prostate Cancer Month? It is light blue. Encourage your staff and patients to show their support for prostate cancer awareness and research by wearing light blue prostate cancer awareness wristbands. Visit the Prostate Cancer Foundation shop for merchandise. 

Ovarian Cancer Awareness Month

While ovarian cancer is the 11th most common cancer among women, it’s the 5th leading cause of cancer-related death among women. The American Cancer Society estimates that the US will see about 20,000 new cases in 2025. Like many gynecologic cancers, there’s no way to screen for asymptomatic ovarian cancer, so education and awareness are key. 

When is World Ovarian Cancer Day? While World Ovarian Cancer Day is observed every year on May 8, September is reserved as Ovarian Cancer Awareness Month.

Ovarian Cancer Awareness Month marketing ideas

  • Host educational webinars or health fairs: Partner with local gynecologists for joint educational events focused on women’s health. This can also be an opportunity to cross-refer patients and expand your network.
  • Offer free pelvic exams: Collaborate with gynecologists in your area to offer free or discounted pelvic exams, which can help women stay ahead of their pelvic and ovarian health.

What color is the Ovarian Cancer Awareness Month ribbon? It is teal. Encourage staff and patients to wear a teal Ovarian Cancer Awareness Month ribbon throughout September. 

Reach more patients with Tebra's expert healthcare social media marketing.

National Suicide Prevention Month 

According to the CDC, suicide is the 11th leading cause of death in the US. Research also shows that suicide rates rose steadily for adolescents between 1999–2020 — particularly among girls and minority adolescents. 

Observed every September, National Suicide Prevention Month aims to raise awareness about the prevalence of suicide and promote mental health resources.

When is National Suicide Prevention Week? National Suicide Prevention Week is September 7–13, 2025.

Collaborate with local mental health organizations to provide resources and referrals for patients in need.

National Suicide Prevention Month marketing ideas

  • Mental health screenings: Partner with mental health practitioners in your community to offer free or low-cost mental health screenings, particularly for high-risk groups such as teenagers, veterans, and the elderly. 
  • Create and distribute resources: Collaborate with local mental health organizations to provide resources and referrals for patients in need. 

What are common suicide prevention quotes? 

This life. This night. Your story. Your hope. It matters. All of it matters. — Jamie Tworkowski

It isn’t weak to ask for help. It’s like using a flashlight when you are lost in the dark. — Unknown

Sometimes even to live is an act of courage. — Lucius Annaeus Seneca

Consider organizing a social media campaign focused on breaking the stigma around mental health. Use hashtags like #SuicidePrevention and #MentalHealthMatters. Share crisis hotline numbers, stories of hope, and words of encouragement. You can create graphics with the suicide prevention quotes above or others. 

Blood Cancer Awareness Month 

According to the Leukemia & Lymphoma Society, every 3 minutes, an American is diagnosed with blood cancers like leukemia, lymphoma, or myeloma. 

First observed in 2010, September is Blood Cancer Awareness Month. While this healthcare observance is dedicated to raising awareness about leukemia, lymphoma, myeloma, and other blood cancers, it also aims to support research, patient care, and education on these debilitating diseases. 

Blood Cancer Awareness Month marketing ideas

  • Blood drive partnership: Partner with your local blood bank to host a blood drive at your office or somewhere in your community.
  • Fundraising for research: Organize a fundraising event, such as a charity walk or a raffle, with proceeds going to blood cancer research organizations. 
  • Social media campaigns: Share information about blood cancers on social media. Visit Bloodcancermonth.org for free graphics and collateral. 

What is the ribbon color for blood cancer? And is there a blood cancer awareness symbol? Red ribbons and red ampersands are the colors and symbols commonly associated with blood cancer awareness. Encourage your team to wear red or red ribbons for the month of September, or consider creating and distributing collateral with red ampersands throughout the month. 

Child Cancer Awareness Month

President Barack Obama issued a Presidential Proclamation recognizing National Childhood Cancer Awareness Month in September 2012. Though childhood cancer is relatively rare, it remains the leading disease-related cause of death among children ages 1–14, claiming approximately 1,600 young lives annually in the United States.

The gold ribbon serves as the symbol for childhood cancer awareness, representing the precious nature of children's lives and the hope for brighter futures.

The gold ribbon serves as the symbol for childhood cancer awareness.

Child Cancer Awareness Month marketing ideas

  • Partner with pediatric specialists: Host educational seminars for parents about recognizing early warning signs of childhood cancers and the importance of routine pediatric checkups.
  • Organize a "Go Gold" community awareness campaign: Encourage patients, staff, and community members to wear gold throughout September while sharing childhood cancer facts on social media using hashtags like #GoGold and #ChildhoodCancerAwarenessMonth.
  • Create care packages for local children's hospitals: Include comfort items like blankets, books, or toys, and invite patients and community members to contribute donations during office visits.

Healthy Aging Month 

Aging is a natural part of the human condition, but no one ever said it has to be painful, lonely, or difficult. First created in 1992, Healthy Aging Month — observed every September — encourages people to focus on the positive aspects of growing older. 

Who created Healthy Aging Month? Carolyn Worthington, editor-in-chief of Healthy Aging magazine and executive director of HealthyAging.net, created this observation. The US Senate officially designated September as National Healthy Aging Month in 2021.

Healthy Aging Month marketing ideas

  • Senior fitness classes: Partner with local gyms, athletic clubs, etc., to host free introductory (and gentle) fitness classes for seniors. Be sure to promote these classes as a way for seniors to stay active and connected.
  • Health checkup packages: Offer discounted health checkup packages specifically designed for older adults, including services such as blood pressure monitoring, cholesterol checks, and bone density testing.
  • Educational workshops: Organize workshops, in-person seminars, or webinars covering information and tips for healthy aging — and provide take-home materials and resources if possible. Your topic checklist should include nutrition, fall prevention, and managing chronic conditions.
Tips for tackling patient no-shows and cancellations
How do you stop a patient from skipping their appointment? Discover financially rewarding strategies that won't harm your practice.
Access the free report

Additional September healthcare observances

  • Baby Safety Month
  • Food Safety Education Awareness Month
  • National Childhood Obesity Awareness Month
  • Sexual Health Awareness Month
  • World Alzheimer’s Month
  • National Celiac Disease Awareness Day, September 13
  • Get Ready for Flu Day, September 16

Looking to grow your practice? Make it easy for patients to discover, trust, and book with you — no agency or marketing team required. Discover Tebra's medical practice marketing software today.

You Might Also Be Interested In

Stay Ahead with Expert Healthcare & Billing Insights

Get the latest industry updates, financial tips, and expert strategies — delivered straight to your inbox.

Sharon Brandwein, Freelance healthcare writer

Sharon Brandwein, CSSC, is a certified sleep science coach and a freelance writer. She specializes in health, parenting, and all things sleep. In her work on independent healthcare practices, she focuses on helping providers with their messages and resources, which ultimately benefits patients. She believes that independent practices are likely to be more responsive to patients’ needs, ultimately boosting care. Her work has appeared on ABC News, USA Today, Parents, and Forbes.

Stay Ahead with Expert Healthcare & Billing Insights

Get the latest industry updates, financial tips, and expert strategies — delivered straight to your inbox.