'Tis the season to plan some holiday fun — and your final marketing opportunities for 2025. While everyone's focus may be on spending time with friends and family, December gifts quite a few unique opportunities for your medical office to connect with your patients and community through seasonal health awareness campaigns.

Key December 2025 healthcare observances include:

Read on for strategies for leveraging these observances to achieve meaningful community connections and greater practice awareness.

Here are more details about these observances, along with corresponding marketing approaches.

Safe Toys and Gifts Month, sponsored by organizations such as Prevent Blindness America and the American Academy of Ophthalmology, highlights critical toy safety concerns during the gift-giving season. An estimated 154,700 children under age 12 were treated in emergency rooms for toy-related injuries in 2023, according to a November 2024 report from the US Consumer Product Safety Commission.

It's probably no secret that alcohol consumption spikes during the holiday season, and December drunk driving deaths are the highest they’ve been in 15 years, according to data from the National Highway Traffic Safety Administration (NHTSA). 

That’s why the NHTSA sponsors Impaired Driving Prevention Month each December. As you might have guessed, the focus is on reducing incidents of impaired driving.

What are the 2 most common groups that fight against drunk driving? The top 2 groups that fight against drunk driving are Mothers Against Drunk Driving (MADD) and Students Against Destructive Decisions.

What is the ribbon for drunk driving awareness? The ribbon color for drunk driving awareness is red. This is part of MADD's public awareness campaign, “Tie One on for Safety.”

The hustle and bustle of the holidays may leave little time to coordinate and manage month-long marketing events, so you could also consider a few daily observances instead. 

When is National Influenza Vaccination Week 2025? National Influenza Vaccination Week is typically observed during the first full week of December. Spearheaded by the Centers for Disease Control and Prevention (CDC), this week-long observance emphasizes the importance of getting vaccinated against the flu, which typically peaks during the winter months.

What is National Handwashing Awareness Week? As you might have guessed, National Handwashing Awareness Week promotes hand hygiene as a simple yet effective way to prevent the spread of germs and illness. 

This observance typically coincides with cold and flu season, making it an ideal time to remind the public about proper handwashing techniques. National Handwashing Awareness Week runs the first week of December. 

When is Crohn’s and Colitis Awareness Week? This year, Crohn’s and Colitis Awareness Week runs from December 1–7. First observed in 2011, this event raises awareness about these chronic inflammatory bowel diseases (IBD). 

The week-long observance aims to educate the public, support those living with these conditions, and promote an understanding of the impact they can have on those affected. 

What is World AIDS Day? World AIDS Day is observed globally on December 1, 2025. 

Why is World AIDS Day important? Observed every year since 1988, this event not only raises awareness about HIV/AIDS but also aims to support those living with the virus and remember those who have died from the disease.

Build stronger patient relationships and expand your reach with Tebra’s expert-managed healthcare social media and marketing solutions, tailored for independent practices. Book a free, personalized demo today to see how we’ll help you connect with your community while reducing administrative burden during the busiest month of the year.