The Intake

Insights for those starting, managing, and growing independent healthcare practices

Digital Marketing and Growth

Boost your independent practice with our comprehensive digital marketing guides. Learn about SEO, social media, local practice Google profile management, and more to engage new patients and grow.

Latest in Digital Marketing and Growth

business people debating the merits of PPC vs SEO for medical practices
business people debating the merits of PPC vs SEO for medical practices
PPC vs. SEO: Which is better for your medical practice?

Determine how and when pay per click and search engine optimization is the right approach for your medical practice.

Medical practice staff members looking at computer screen discussing Google ads for medical practice
Medical practice staff members looking at computer screen discussing Google ads for medical practice
What could go wrong if you do Google Ads yourself for your medical practice

Should you try to run Google Ads yourself for your medical practice? Here are 10 expensive mistakes to avoid making.

man looking at computer screen
man looking at computer screen
3 most common online directory listing mistakes

Inaccurate or incomplete listings on healthcare and business directories jeopardize your online reputation management efforts and your ability to get new patients.

marketing-for-clinics-tebra
marketing-for-clinics-tebra
Get your medical practice off the ground with marketing

Launch and grow your medical practice with these 8 simple marketing essentials.

patient reviews
patient reviews
How to ask for patient reviews during a patient visit

No need to feel awkward asking for reviews from patients. Here are some tips to help facilitate the conversation.

Get expert tips, guides, and valuable insights for your medical practice
marketing medical products
marketing medical products
Increase sales by promoting products at your independent practice

Drive more sales of health-related ancillary products at your independent practice by engaging in these digital marketing tactics.

facebook and doctors
facebook and doctors
How to create successful Facebook ads for doctors

Follow these guidelines to ensure a return on investment for healthcare Facebook ads.

email marketing for independent practices
email marketing for independent practices
Healthcare email marketing best practices for doctors

Succeed with email marketing in healthcare by following these 10 tips for independent practices.

woman reviewing medical website best practices
woman reviewing medical website best practices
8 medical website best practices for doctors and dentists

What impression does your practice website make? Dive into the top 8 best practices for doctors and dentists to elevate your site and attract patients.

How to get more patients with paid social media advertising

Learn how to get more patients for your medical practice with these social media advertising tips.

person looking up social media tips for medical practices
person looking up social media tips for medical practices
What social media do medical professionals use?

Learn the differences between the major social media platforms and discover which ones your practice should be on.

doctor learning medical practice SEO
doctor learning medical practice SEO
Medical SEO fundamentals to get more patients and grow your practice

Don’t know how to get new patients to your website (and into your practice)? Start with search engine optimization. Learn medical SEO basics here.

woman smiling because she got budget approved to build medical practice website
woman smiling because she got budget approved to build medical practice website
How much does it cost to build medical practice websites on a budget?

How much a medical practice website on a budget costs depends on its scope, features and functionality, timeline, and more.

Man looking at tablet learning about website design for medical practices.
Man looking at tablet learning about website design for medical practices.
Why medical practice website design fails to attract patients

If your medical practice’s website design is failing to attract and retain patients, you may need to ensure you have these 5 key items on your site.

How long does it take for medical SEO to work?

Search engine optimization (SEO) requires consistent effort over time. But when will that effort lead to practice growth? Here’s what to expect — and what you can do to speed it up.

Everything you need to know for effective healthcare marketing in 2023

Here’s your comprehensive guide to healthcare marketing for 2023.

How to write a marketing plan for a medical practice

Learn how to write a marketing plan for your healthcare practice with these 5 steps.

10 great medical practice website design examples

These 10 best medical practice design examples adhere to best practices and showcase unique ways to reach patients.

woman smiling in image after reviewing content marketing strategy for her medical practice clinic
woman smiling in image after reviewing content marketing strategy for her medical practice clinic
The importance of content marketing for doctors

Content marketing for doctors is a way to connect with patients and prospects, establish trust and credibility, and take your online presence to the next level.

How online reviews affect SEO for medical practices and doctors

Learn why patient reviews are critical to your practice’s digital footprint.

woman researching social media best practices for medical clinics
woman researching social media best practices for medical clinics
How to use social media for your medical practice

You don’t need a degree or years of experience to market your practice online. Here’s how to create and implement a social media marketing strategy that grows your practice and empowers your patients.

woman learning how to improve website ranking on google for medical practice website
woman learning how to improve website ranking on google for medical practice website
How to make your medical practice website rank on Google

Can patients and prospects find you online? These SEO tips will help your medical practice website rank on Google.

Borrow this medical practice marketing plan template

This medical practice marketing plan template makes it easier than ever to ensure your healthcare marketing is off to a good start.

Boost your reputation: Strategies for doctors to get 5-star patient reviews

Make a lasting impression on potential patients and improve your online reputation. Read on for expert tips and strategies for getting 5-star reviews.

person smiling after reading about growth tips for medical practices
person smiling after reading about growth tips for medical practices
Turn your medical practice website into a growth machine

Your medical practice website can both serve patients and help you grow if you keep these best practices in mind.

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Get expert tips, guides, and valuable insights for your healthcare practice