The Intake

Insights for those starting, managing, and growing independent healthcare practices

Digital Marketing and Growth

Boost your independent practice with our comprehensive digital marketing guides. Learn about SEO, social media, local practice Google profile management, and more to engage new patients and grow.

Latest in Digital Marketing and Growth

digital marketing for physicians
digital marketing for physicians
Digital marketing for physicians: A cheatsheet

By establishing a strong digital presence, providers can reach a wider audience and increase visibility to potential patients.

Physicians discuss their medical practice marketing budget while looking at tablet
Physicians discuss their medical practice marketing budget while looking at tablet
How to determine your medical practice’s marketing budget (with free template)

Determine your medical practice marketing budget for 2024 with insights from Tebra’s Healthcare Marketing Budget Benchmark Survey.

Independent healthcare provider smiles after learning about how to refine a medical practice marketing strategy
Independent healthcare provider smiles after learning about how to refine a medical practice marketing strategy
9 ways to refine your medical practice marketing strategy in 2024

The right marketing strategy is key to growing your medical practice. Here’s how you can refine your strategy to get more patients in the door.

best podcasts for doctors
best podcasts for doctors
8 best podcasts for doctors and healthcare providers

Stay current with healthcare and business with some of the best medical podcasts for doctors.

Physician ponders various Instagram name ideas for doctors
Physician ponders various Instagram name ideas for doctors
Guide to creating Instagram name ideas for doctors

Use these tips to help you create the perfect Instagram name for doctors.

Get expert tips, guides, and valuable insights for your medical practice
Two physicians look at the best medical pages on Facebook on a tablet
Two physicians look at the best medical pages on Facebook on a tablet
15 best medical practice Facebook pages

Use these medical pages on Facebook as inspiration as you craft your page to reflect your branding and services. 

Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
10 healthcare thought leaders you should follow

With billions of social media accounts worldwide, it’s hard to know which healthcare thought leaders to follow. We’ve done the work for you.

a provider benefitting from video marketing for doctors
a provider benefitting from video marketing for doctors
Healthcare video marketing strategy for doctors

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Doctors look at a tablet strategizing about their physician marketing plan
Doctors look at a tablet strategizing about their physician marketing plan
How to focus marketing for doctors on building trust

Physician marketing is essential for practice success. These tips will help you create a doctor-focused advertising and marketing plan that attracts more patients online.

Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Mastering healthcare content marketing and blogs for independent practices

Here’s why blogging for healthcare marketing is essential for your content strategy — and 6 types of blog posts to draw readers to your website.

Person holding smartphone looking for content for medical website
Person holding smartphone looking for content for medical website
How to write medical website content that performs in local search

Here’s how content for medical websites performs best.

two people review in healthcare social media statistics on their phone
two people review in healthcare social media statistics on their phone
9 powerful healthcare social media statistics you need to know

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

business people debating the merits of PPC vs SEO for medical practices
business people debating the merits of PPC vs SEO for medical practices
PPC vs. SEO: Which is better for your medical practice?

Determine how and when pay per click and search engine optimization is the right approach for your medical practice.

Medical practice staff members looking at computer screen discussing Google ads for medical practice
Medical practice staff members looking at computer screen discussing Google ads for medical practice
What could go wrong if you do Google Ads yourself for your medical practice

Should you try to run Google Ads yourself for your medical practice? Here are 10 expensive mistakes to avoid making.

man looking at computer screen
man looking at computer screen
3 most common online directory listing mistakes

Inaccurate or incomplete listings on healthcare and business directories jeopardize your online reputation management efforts and your ability to get new patients.

Patient looks at medical practice advertising while searching for a new provider on computer
Patient looks at medical practice advertising while searching for a new provider on computer
Get your medical practice off the ground with marketing

Launch and grow your medical practice with these 8 simple marketing essentials.

asking for patient reviews
asking for patient reviews
Effective strategies for requesting doctor reviews by patients

No need to feel awkward asking for reviews from patients. Here are some tips to help facilitate the conversation.

promoting products at practice
promoting products at practice
Increase sales by promoting products at your independent practice

Drive more sales of health-related ancillary products at your independent practice by engaging in these digital marketing tactics.

facebook and doctors
facebook and doctors
How to create successful Facebook ads for doctors

Follow these guidelines to ensure a return on investment for healthcare Facebook ads.

email marketing for independent practices
email marketing for independent practices
Healthcare email marketing best practices for doctors

Succeed with email marketing in healthcare by following these 10 tips for independent practices.

woman reviewing medical website best practices
woman reviewing medical website best practices
8 medical website best practices for doctors and dentists

What impression does your practice website make? Dive into the top 8 best practices for doctors and dentists to elevate your site and attract patients.

Provider works with patient obtained from paid social media advertising for medical practices
Provider works with patient obtained from paid social media advertising for medical practices
How to get more patients with paid social media advertising

Learn how to get more patients for your medical practice with these social media advertising tips.

Healthcare practice owner reads about social media for medical practices
Healthcare practice owner reads about social media for medical practices
What social media do medical professionals use?

Learn the differences between the major social media platforms and discover which ones your practice should be on.

doctor learning medical practice SEO
doctor learning medical practice SEO
Lead patients to your independent practice with medical SEO

Don’t know how to get new patients to your website (and into your practice)? Start with search engine optimization. Learn medical SEO basics here.

Healthcare practice owner learns about medical practice website budget
Healthcare practice owner learns about medical practice website budget
How much does it cost to build medical practice websites on a budget?

The amount a medical practice website on a budget costs depends on its scope, features and functionality, timeline, and more.

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