Healthcare video marketing strategy for doctors

Videos can be a key component of a medical practice marketing strategy. They can help your practice boost patient engagement, promote services, rank higher in SEO, and attract new patients.

Consider that 98% of people have watched an explainer video to learn more about a product or service, according to a 2025 report from Wyzowl. And 87% of people have been convinced to buy a product or service by watching a video, demonstrating the powerful influence of video content on consumer decisions.

Here’s what you need to know about video marketing for doctors, including the best doctor YouTube channels, tools to create video content, and ideas for engaging healthcare marketing content.

YouTube, which turned 20 in 2025, is a video-based platform that is number one in streaming watch time in the United States. It is also the second most-visited website in the United States after Google, on which "YouTube" is the third most popular search engine term (after “weather” and “Google”). The average YouTube video is polished and about 11 minutes long.

In contrast, these are other top video marketing platforms:

Providing active content on these platforms can help build a strong digital marketing strategy and reach potential patients.

While doctors may not consider video platforms a top marketing strategy, they can be a game-changer. If you want to highlight a unique approach to patient care, explain a complex new procedure, and just build your online presence, video offers a world of opportunity.

Of the possible healthcare video marketing platforms for doctors, YouTube stands out because of the opportunities for depth — and finding a target audience. YouTube users watch a combined 1 billion hours of content a day, according to Hootsuite. Over 261 million adults in the United States use YouTube, but it also crosses ages: its largest user base is ages 25–34, second largest is 35–44, and third largest is 18–24.

The following providers have impressive YouTube followings with informative, entertaining, engaging video content that’s generating hundreds of thousands of subscribers and millions of views. In doing so, these doctors establish credibility, drive Google traffic, and increase potential patient volume. In some cases, they also create opportunities to generate revenue or advance their careers.

Dr. Brenda Mondragon is a licensed chiropractor from Orlando, FL, whose YouTube channel has over 3.91 million subscribers. Her regularly updated YouTube library offers videos of back-cracking, neck-popping chiropractic patient visits.

Dr. Mondragon performs on patients from all walks of life — from tiny dancers to huge Marines — and she applies her techniques on people with tightness, tension, and a variety of aches and pains. She’s an engaging, expert personality who is clearly passionate about the power of chiropractic care, and uses YouTube to promote her field and the body’s ability to heal itself through chiropractic adjustment.

Mike Varshavski, DO, best known as “Doctor Mike,” is a family medicine doctor from NYC with more than 13.9 million YouTube followers. An internet celebrity, Dr. Mike has a YouTube presence rich with hard-hitting topics such as COVID-19 and antibiotic over-prescribing, and lighter topics like nutrition, medical myths, and awkward health questions.

Approachable and entertaining, Dr. Mike is the perfect recipe for a YouTube sensation. He's also a great example of how physicians can use YouTube videos on commonly searched topics to engage with potential patients.

Dr. Rutland (also known as Dr. J. Rutland) is a pulmonary/critical care physician who leads this engaging channel with more than 33,200 YouTube subscribers. Whether he’s discussing emerging COVID-19 treatments or how to start your own medical practice, Dr. J. aims to simplify complicated topics for fellow medical professionals.

Over his career from hospital medicine to a self-owned private practice, Dr. J has uses YouTube as a marketing platform to connect with audiences, including physician colleagues and entrepreneurs. On camera, he is smart, helpful, and inspiring, leaving subscribers curious as to what’s next for his medical career.

A fellowship-trained orthopedic spine surgeon, combat veteran, and motivational speaker, Dr. Antonio Webb overcame a rough childhood, avoiding a life of drugs and violence that claimed many of his friends and loved ones. With more than 1.07 million subscribers, Dr. Webb’s YouTube channel features inspiring videos for aspiring physicians, ranging from how to apply to medical school to what it’s like as a resident.

Dr. Webb has turned his journey to becoming a physician into a popular channel he’s using to shape the lives of prospective young physicians. He’s inspirational, dynamic, and empowering for anyone considering a medical career. Top tip: Dr. Webb includes a link to his YouTube channel on his online bio at the South Texas Spinal Clinic (a Tebra practice).

With more than 1.46 million YouTube followers, Dr. Danielle Jones is an OB/GYN who loves babies, pregnancy, and gynecology. Mama Doctor Jones provides practical education on a range of health topics for people with vaginas in an entertaining way — from periods to contraception to infertility.

Dr. Jones uses humor to take the edge off what may otherwise be uncomfortable topics of discussion. She demonstrates that she’s an expert and personable doctor you can trust.

Dr. Ed Hope is a self-proclaimed “junior doctor” whose YouTube journey has followed him through medical school and into a new career in emergency medicine, where he worked on the front lines of COVID-19. With about 488,000 followers, Dr. Hope’s Sick Notes is a blend of humor and education.

As a former advertising professional, Dr. Hope has mastered engagement. His YouTube videos are a "light-hearted look at hospitals, the human body, and what it’s like to be a doctor.”

For Dr. Joseph Allen, OD, YouTube is all about education and engagement. On his YouTube channel, Doctor Eye Health, Dr. Allen discusses eye health, ocular disease, and vision products to more than 1.25 million subscribers.

Practicing with a local optometry group in Buffalo, MN, Dr. Allen covers topics like dry eyes, eye strain, blue light, contact lens care, and more. His brief and informative videos, which he cross-promotes on his website, are sure to help him connect with prospective patients.

Board-certified plastic surgeon Dr. Anthony Youn is a nationally recognized doctor, author, and podcast host whose goal is to “help health-conscious [people] over 30 look and feel their best.” He connects with YouTube viewers by sharing skincare strategies, anti-aging routines, and entertaining reactions to celebrities’ plastic surgery jobs.

Dr. Youn is a YouTube marketing guru as evidenced by his 5.42 million subscribers, and promotes free (pre-recorded) online consultations, in an effort to drive procedural volume.

One great use for YouTube is to promote niche procedures and emerging fields of medicine. That’s what Dr. Christopher McGowan does with his growing channel with 18,900 subscribers focused on unique non-surgical procedures for weight loss using endobariatrics.

Dr. McGowan is a board-certified physician in internal medicine, gastroenterology, and obesity medicine who uses YouTube to explain innovative weight-loss procedures. He also features patients sharing their experiences, and live-streamed procedures that demonstrate his expertise and approach.

The world of YouTube video content may feel overwhelming for healthcare providers. But, for those with a dynamic, engaging personality and valuable information to share, YouTube is a powerhouse of opportunity.

Video marketing for doctors on YouTube requires some upfront investment in quality equipment. Here are some of the tools you’ll need:

According to Wyzowl, 83% of consumers want more videos from brands in 2025. This speaks to the need for lots of content to meet demand. Popular forms of video marketing for doctors include the following.

Designed specifically to market your practice, doctors often create the following types of promotional videos:

Some services your practice offers might be more complex than others. Creating educational videos to help explain these procedures and their benefits can bring more patients into your practice and build trust.

In fact, 96% of marketers say that using video has helped them increase brand awareness, according to Wyzowl. Here are a few different types of educational videos you might create:

No matter the type of video you create, it’s important to end it with a relevant call to action — whether it’s to book a regular check-up, appointment for a specific service, or anything else.

Like with any form of marketing you utilize, it’s important to track performance. Be sure to set up analytics to ensure you are making effective videos. Key metrics might include:

Consistently monitor results and make data-driven refinements and adjustments. That way, you can build a more effective strategy that grows with your practice.

Medical practice marketing is more effective when video is involved. Video marketing can work in tandem with other channels, such as content marketing, to elevate your patient engagement and practice’s reputation.

Sharing videos is an easy way to highlight both your personality and expertise, making patients feel more comfortable putting their health in your hands. If you’re not already using video marketing for doctors, it’s time to get in front of the camera to promote your practice.

Not feeling camera ready? Tebra can help you grow your practice, attract new patients, and keep them engaged. Learn more and book a free demo today.