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Healthcare video marketing strategy for doctors

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Last updated on 05/21/2025
  • Current Version – May 21, 2025
    Written by: Ryan Yates
    Changes: This article was updated to include the most relevant and up-to-date information available.
a provider benefitting from video marketing for doctors

At a Glance

  • Video marketing for doctors can be a way to reach a wider audience.
  • Promotional videos and educational videos can allow you to connect with patients in different ways.
  • Posting videos on your medical practice website or social media can further support your brand awareness.

Videos can be a key component of a medical practice marketing strategy. They can help your practice boost patient engagement, promote services, rank higher in SEO, and attract new patients.

Consider that 98% of people have watched an explainer video to learn more about a product or service, according to a 2025 report from Wyzowl. And 87% of people have been convinced to buy a product or service by watching a video, demonstrating the powerful influence of video content on consumer decisions.

Here’s what you need to know about video marketing for doctors, including the best doctor YouTube channels, tools to create video content, and ideas for engaging healthcare marketing content.

Top video marketing platforms

YouTube, which turned 20 in 2025, is a video-based platform that is number one in streaming watch time in the United States. It is also the second most-visited website in the United States after Google, on which "YouTube" is the third most popular search engine term (after “weather” and “Google”). The average YouTube video is polished and about 11 minutes long.

In contrast, these are other top video marketing platforms:

  • TikTok is a video-based social media platform with more than 1 billion active monthly users, an average use of 52 minutes a day, and the longest average user session of any social media platform. TikTok rewards more casual and shorter video content.
  • Instagram’s Reels is a short-form video feature that allows users to create and share 15- to 90-second videos with music, effects, and creative tools. Reels are distributed through Instagram's main feed, Stories, and a dedicated Reels tab, which any of Instagram’s over 2.3 billion active monthly users can all access.

Providing active content on these platforms can help build a strong digital marketing strategy and reach potential patients.

While doctors may not consider video platforms a top marketing strategy, they can be a game-changer. If you want to highlight a unique approach to patient care, explain a complex new procedure, and just build your online presence, video offers a world of opportunity.

Wondering how patients find their doctors? Tebra surveyed more patients nationwide to understand how they choose a doctor and why they keep coming back. Download the free report.

Best YouTube doctors to watch

Of the possible healthcare video marketing platforms for doctors, YouTube stands out because of the opportunities for depth — and finding a target audience. YouTube users watch a combined 1 billion hours of content a day, according to Hootsuite. Over 261 million adults in the United States use YouTube, but it also crosses ages: its largest user base is ages 25–34, second largest is 35–44, and third largest is 18–24.

The following providers have impressive YouTube followings with informative, entertaining, engaging video content that’s generating hundreds of thousands of subscribers and millions of views. In doing so, these doctors establish credibility, drive Google traffic, and increase potential patient volume. In some cases, they also create opportunities to generate revenue or advance their careers.

Dr. Brenda Mondragon is a licensed chiropractor from Orlando, FL, whose YouTube channel has over 3.91 million subscribers. Her regularly updated YouTube library offers videos of back-cracking, neck-popping chiropractic patient visits.

Dr. Mondragon performs on patients from all walks of life — from tiny dancers to huge Marines — and she applies her techniques on people with tightness, tension, and a variety of aches and pains. She’s an engaging, expert personality who is clearly passionate about the power of chiropractic care, and uses YouTube to promote her field and the body’s ability to heal itself through chiropractic adjustment.

Mike Varshavski, DO, best known as “Doctor Mike,” is a family medicine doctor from NYC with more than 13.9 million YouTube followers. An internet celebrity, Dr. Mike has a YouTube presence rich with hard-hitting topics such as COVID-19 and antibiotic over-prescribing, and lighter topics like nutrition, medical myths, and awkward health questions.

Approachable and entertaining, Dr. Mike is the perfect recipe for a YouTube sensation. He's also a great example of how physicians can use YouTube videos on commonly searched topics to engage with potential patients.

Dr. Rutland (also known as Dr. J. Rutland) is a pulmonary/critical care physician who leads this engaging channel with more than 33,200 YouTube subscribers. Whether he’s discussing emerging COVID-19 treatments or how to start your own medical practice, Dr. J. aims to simplify complicated topics for fellow medical professionals.

Over his career from hospital medicine to a self-owned private practice, Dr. J has uses YouTube as a marketing platform to connect with audiences, including physician colleagues and entrepreneurs. On camera, he is smart, helpful, and inspiring, leaving subscribers curious as to what’s next for his medical career.

A fellowship-trained orthopedic spine surgeon, combat veteran, and motivational speaker, Dr. Antonio Webb overcame a rough childhood, avoiding a life of drugs and violence that claimed many of his friends and loved ones. With more than 1.07 million subscribers, Dr. Webb’s YouTube channel features inspiring videos for aspiring physicians, ranging from how to apply to medical school to what it’s like as a resident.

Dr. Webb has turned his journey to becoming a physician into a popular channel he’s using to shape the lives of prospective young physicians. He’s inspirational, dynamic, and empowering for anyone considering a medical career. Top tip: Dr. Webb includes a link to his YouTube channel on his online bio at the South Texas Spinal Clinic (a Tebra practice).

With more than 1.46 million YouTube followers, Dr. Danielle Jones is an OB/GYN who loves babies, pregnancy, and gynecology. Mama Doctor Jones provides practical education on a range of health topics for people with vaginas in an entertaining way — from periods to contraception to infertility.

Dr. Jones uses humor to take the edge off what may otherwise be uncomfortable topics of discussion. She demonstrates that she’s an expert and personable doctor you can trust.

Dr. Ed Hope is a self-proclaimed “junior doctor” whose YouTube journey has followed him through medical school and into a new career in emergency medicine, where he worked on the front lines of COVID-19. With about 488,000 followers, Dr. Hope’s Sick Notes is a blend of humor and education.

As a former advertising professional, Dr. Hope has mastered engagement. His YouTube videos are a "light-hearted look at hospitals, the human body, and what it’s like to be a doctor.”

For Dr. Joseph Allen, OD, YouTube is all about education and engagement. On his YouTube channel, Doctor Eye Health, Dr. Allen discusses eye health, ocular disease, and vision products to more than 1.25 million subscribers.

Practicing with a local optometry group in Buffalo, MN, Dr. Allen covers topics like dry eyes, eye strain, blue light, contact lens care, and more. His brief and informative videos, which he cross-promotes on his website, are sure to help him connect with prospective patients.

Board-certified plastic surgeon Dr. Anthony Youn is a nationally recognized doctor, author, and podcast host whose goal is to “help health-conscious [people] over 30 look and feel their best.” He connects with YouTube viewers by sharing skincare strategies, anti-aging routines, and entertaining reactions to celebrities’ plastic surgery jobs.

Dr. Youn is a YouTube marketing guru as evidenced by his 5.42 million subscribers, and promotes free (pre-recorded) online consultations, in an effort to drive procedural volume.

One great use for YouTube is to promote niche procedures and emerging fields of medicine. That’s what Dr. Christopher McGowan does with his growing channel with 18,900 subscribers focused on unique non-surgical procedures for weight loss using endobariatrics.

Dr. McGowan is a board-certified physician in internal medicine, gastroenterology, and obesity medicine who uses YouTube to explain innovative weight-loss procedures. He also features patients sharing their experiences, and live-streamed procedures that demonstrate his expertise and approach.

The world of YouTube video content may feel overwhelming for healthcare providers. But, for those with a dynamic, engaging personality and valuable information to share, YouTube is a powerhouse of opportunity.

Tools doctors can use for YouTube video production

Video marketing for doctors on YouTube requires some upfront investment in quality equipment. Here are some of the tools you’ll need:

  • Smartphone or video camera: If your smartphone is recent and has a good camera, it might be all you need for filming online video content. Consider factors like image stabilization, image quality, internal memory, and sound quality. Older smartphones might require that you upgrade to a video camera for a sharper image.
  • Tripod: Whether you use your phone or a video camera, a tripod prevents shaky footage and enhances picture quality. Some tripods also serve as light stands.
  • Lights: Poor lighting can easily ruin a video, the right lights are essential. Traditional 3-point lighting can be accomplished on a budget with extension cords, clamp lights with bulbs, and light stands.
  • Microphone: While your camera has an internal microphone, use an external shotgun mic or boom mic when the camera is positioned away from the subject to ensure clear audio capture.
  • Editing software: After filming, you’ll need to edit your content. Options range from inexpensive programs like iMovie to professional software such as Premiere, Final Cut, and Avid. For smartphone editing, try iMovie, Kinemaster, InShot, or CapCut. 

Content types for video marketing for doctors

According to Wyzowl, 83% of consumers want more videos from brands in 2025. This speaks to the need for lots of content to meet demand. Popular forms of video marketing for doctors include the following.

Promotional videos

Designed specifically to market your practice, doctors often create the following types of promotional videos:

  • Office tour: The look and feel of your office space can help draw patients to your practice. Create a video that highlights the spaces in which they’ll spend time, including the waiting room and exam rooms.
  • Staff introductions: Choosing a new medical practice is a personal decision, so patients want to know who will care for them. More than just meeting you, this type of video introduces your entire team because each person plays an important role. Create one for all of you together, or consider introducing team members individually over time.
  • Special offer: Occasionally, you might give patients the opportunity to enjoy a certain service at a discounted rate. Using video to announce specials gets the word out and reduces the chance of confusion. Just make sure to stay in compliance with rules around medical discounts and freebies.
  • Patient testimonials: Nothing speaks louder to the patient experience than hearing from those who have received your care. Written testimonials and patient reviews are great, but video takes social proof to the next level. Viewers can put a face to a patient’s kind words and see their enthusiasm for your practice.
Tebra can help you supercharge your medical marketing to engage patients and drive retention. Learn more here.

Educational videos

Some services your practice offers might be more complex than others. Creating educational videos to help explain these procedures and their benefits can bring more patients into your practice and build trust.

In fact, 96% of marketers say that using video has helped them increase brand awareness, according to Wyzowl. Here are a few different types of educational videos you might create:

  • Specialty education: These videos focus on preventing or alleviating a specific concern. For example, a dermatologist might discuss summertime skincare, or a dentist could demonstrate the proper way to floss.
  • Pre- or post-treatment instruction videos: Helpful for patients interested in certain procedures, instructional videos serve as a step-by-step guide to preparation before and after the process.
  • Procedure videos: Medical procedures can be very intimidating. Sharing videos that detail the process helps patients gain a better understanding, putting them at ease.
  • FAQ videos: Responding to patient FAQs on video is a wise move, as many inquiries likely require a rather involved reply. A video explanation can be easier to understand than a written explanation because patients don’t have to leave anything to interpretation.

No matter the type of video you create, it’s important to end it with a relevant call to action — whether it’s to book a regular check-up, appointment for a specific service, or anything else.

Monitoring performance

Like with any form of marketing you utilize, it’s important to track performance. Be sure to set up analytics to ensure you are making effective videos. Key metrics might include:

  • View count
  • Watch time
  • Conversion rates — how many patients booked an appointment after watching your video
  • Content engagement rates — how many users commented on your videos, or shared them on social media

Consistently monitor results and make data-driven refinements and adjustments. That way, you can build a more effective strategy that grows with your practice.

The impact of video marketing

Medical practice marketing is more effective when video is involved. Video marketing can work in tandem with other channels, such as content marketing, to elevate your patient engagement and practice’s reputation.

Sharing videos is an easy way to highlight both your personality and expertise, making patients feel more comfortable putting their health in your hands. If you’re not already using video marketing for doctors, it’s time to get in front of the camera to promote your practice.

Not feeling camera ready? Tebra can help you grow your practice, attract new patients, and keep them engaged. Learn more and book a free demo today.

Learn more about online marketing for your practice:

Our experts continuously monitor the healthcare and medical billing space to keep our content accurate and up to date. We update articles whenever new information becomes available.
  • Current Version – May 21, 2025
    Written by: Ryan Yates
    Changes: This article was updated to include the most relevant and up-to-date information available.
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Michelle Meier, freelance healthcare writer

Michelle Meier is a freelance writer with extensive experience writing about B2B/SaaS, digital health, and US healthcare. Her passion for writing about healthcare stems from an interest in health equity, addressing SDoHs, and improving access to care for all. She enjoys working to further the conversation about key issues impacting the healthcare landscape today. She lives in New York.

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