The Intake

Insights for those starting, managing, and growing independent healthcare practices

Michelle Meier, freelance healthcare writer

Michelle Meier is a freelance writer with extensive experience writing about B2B/SaaS, digital health, and US healthcare. Her passion for writing about healthcare stems from an interest in health equity, addressing SDoHs, and improving access to care for all. She enjoys working to further the conversation about key issues impacting the healthcare landscape today. She lives in New York.

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  • Master of Arts, School of Visual Arts

  • Bachelor of Arts, William Smith College

Latest in Michelle Meier, freelance healthcare writer

How to select an EMR
How to select an EMR
How to select an EHR/EMR: A comprehensive guide

Find out how to select an EHR and what to consider when determining the best EHR medical software for your practice.

Smiling person looks at phone making a Google appointment with a healthcare provider
Smiling person looks at phone making a Google appointment with a healthcare provider
Patients can book directly through Google Appointments

Follow these simple steps to increase your online reach and allow patients to find you — for long-term practice success.

Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
10 healthcare thought leaders you should follow

With billions of social media accounts worldwide, it’s hard to know which healthcare thought leaders to follow. We’ve done the work for you.

best medical books for doctors
best medical books for doctors
The best healthcare marketing books in 2024

Get tips from healthcare marketing experts for sustainable success.

provider and NP discussing the importance of spending time with patients
provider and NP discussing the importance of spending time with patients
How to maximize time with patients by boosting practice efficiency

Want to increase patient satisfaction? Start by spending more time in the exam room. Follow these tips to make it happen.

Get expert tips, guides, and valuable insights for your medical practice
a provider benefitting from video marketing for doctors
a provider benefitting from video marketing for doctors
Healthcare video marketing strategy for doctors

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

improve cadence scheduling in healthcare
improve cadence scheduling in healthcare
How patient text messaging reduces patient no-shows

Using text based reminders can improve patient no-show rates and reduce cancellations.

two people review in healthcare social media statistics on their phone
two people review in healthcare social media statistics on their phone
9 powerful healthcare social media statistics you need to know

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

reduce no-shows at your medical practice
reduce no-shows at your medical practice
10 ways to reduce no-show rates and cancellations at your healthcare practice

No-shows and last-minute cancellations negatively impact your practice. Here’s how to handle them.

doctor contemplating podiatry marketing
doctor contemplating podiatry marketing
7 proven podiatry advertising and marketing strategies to grow your practice

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

person writing their healthcare professional bio on computer
person writing their healthcare professional bio on computer
Grow your practice with a great healthcare professional bio (with example)

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.

a doctor who knows how to handle patient cancellations
a doctor who knows how to handle patient cancellations
Reduce no-shows and last-minute cancellations with these top strategies

Patient no-shows and last-minute cancellations can impact your bottom line and patient relationships. Here’s how to address them.

Provider and patient speaking about patient results.
Provider and patient speaking about patient results.
The survey says: Patient and provider perspectives on appointment scheduling in healthcare

Tebra research revealed insights around appointment scheduling, generational differences in patient expectations, and the growing importance of digital tools for practices.

physician smiling and speaking to practice staff member
physician smiling and speaking to practice staff member
The ultimate how-to guide to optimize margins and increase revenue at your medical practice

Learn how to optimize your practice’s operations — which can help you improve your financial performance, provide exceptional patient experiences, and make your business more profitable.

Get expert tips, guides, and valuable insights for your medical practice

Get expert tips, guides, and valuable insights for your healthcare practice