Michelle Meier, freelance healthcare writer

Follow these simple steps to increase your online reach and allow patients to find you — for long-term practice success.

With billions of social media accounts worldwide, it’s hard to know which healthcare thought leaders to follow. We’ve done the work for you.

Get tips from healthcare marketing experts for sustainable success.

Want to increase patient satisfaction? Start by spending more time in the exam room. Follow these tips to make it happen.

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Using text based reminders can improve patient no-show rates and reduce cancellations.

5 steps about how to run a clinic successfully.

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

No-shows and last-minute cancellations negatively impact your practice. Here’s how to handle them.

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.

Patient no-shows and last-minute cancellations can impact your bottom line and patient relationships. Here’s how to address them.

Tebra research revealed insights around appointment scheduling, generational differences in patient expectations, and the growing importance of digital tools for practices.

Learn how to optimize your practice’s operations — which can help you improve your financial performance, provide exceptional patient experiences, and make your business more profitable.