The best healthcare marketing books for 2026

Although there’s no shortage of blog posts, articles, and how-to tutorials for marketing best practices available online, books offer more detailed insights and in-depth actionable frameworks. 

Healthcare marketing books — or marketing books in general — can give you guidance and advice on everything from establishing your healthcare practice's brand and growing your social media following to delivering a positive patient experience and building your online reputation.

Whether you’re just beginning to market your practice or looking for new healthcare marketing ideas, the following 5 books can help you succeed.

From mastering search engine rankings to navigating complex industry regulations, these titles offer the strategic blueprints needed to scale your practice in the coming year.

Healthcare Marketing in the Digital Times by Olivia Flaggert is an ideal choice for providers who are new to digital marketing or are particularly strapped for time. At just 42 pages, Flaggert's guide is designed for efficiency and offers high-impact ideas to help you attract more patients fast.

If you want to build and strengthen your online healthcare marketing strategy, this book provides tips on search engine optimization (SEO), social media, and paid search advertising. It also includes 30 Facebook post ideas to kickstart your social media strategy.

A successful healthcare marketing strategy requires being able to communicate your brand. Your brand should immediately convey who you are and the specific value you provide to patients. While many providers understand what sets them apart locally, articulating those differentiators in a consistent, memorable way is often a challenge.

While not specific to healthcare, Donald Miller's Building a StoryBrand provides a framework for developing and refining brand messaging that will resonate with your target audience.

Social media is not optional for modern practices. With roughly 253 million social media users in the US alone, according to DemandSage, there are ample opportunities for you to build an audience of engaged patients. 

But creating and engaging on social media platforms can be time-consuming. It can also be difficult to know which social media channels are worth your time and how to build engagement. In marketing bestseller One Million Followers: How I Built a Massive Social Following in 30 Days,  Brendan Kane breaks down the mechanics of rapid growth. He walks you through how to create a social media marketing strategy to successfully promote your practice on various platforms.

If you’re seeking a comprehensive guide to healthcare marketing, look no further than the textbook Healthcare Marketing: Strategies for Creating Value in the Patient Experience by Barbara Ross Wooldridge and Kerri M. Camp. Written by marketing professors with extensive healthcare experience, this book offers tools to successfully promote your practice within a rapidly changing healthcare industry.

Unlike general marketing books, this text addresses the unique regulatory environment and ethical considerations of the medical field. It focuses heavily on how marketing principles translate directly to patient satisfaction and long-term retention.

If you know about search engine optimization (SEO), then you understand how important it is to your healthcare marketing success. Having a solid SEO strategy for your healthcare website so people find you when they are searching online for care. 

Check out SEO 2025: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke for the latest SEO techniques. The book explains Google’s recent algorithm changes and reveals tips to achieve top rankings.

To stay ahead in this competitive healthcare market requires you to keep up on the latest trends and best practices. Pick up one or all of these healthcare marketing books to get a deeper understanding of these topics, so you can grow your medical practice and remain profitable in the long term. 

Want to learn how Tebra can help your practice boost patient retention and grow? Book a personalized demo today.