The Intake

Insights for those starting, managing, and growing independent healthcare practices

Digital Marketing and Growth

Boost your independent practice with our comprehensive digital marketing guides. Learn about SEO, social media, local practice Google profile management, and more to engage new patients and grow.

Latest in Digital Marketing and Growth

Man looking at tablet learning about website design for medical practices.
Man looking at tablet learning about website design for medical practices.
Why medical practice website design fails to attract patients

If your medical practice’s website design is failing to attract and retain patients, you may need to ensure you have these 5 key items on your site.

Medical practice manager reads about how long it takes medical seo to work
Medical practice manager reads about how long it takes medical seo to work
How long does it take for medical SEO to work?

Search engine optimization (SEO) requires consistent effort over time. But when will that effort lead to practice growth? Here’s what to expect — and what you can do to speed it up.

Medical practice owner smiles after reading healthcare marketing articles
Medical practice owner smiles after reading healthcare marketing articles
Everything you need to know for effective healthcare marketing in 2024

Here’s your comprehensive guide to healthcare marketing for 2024.

Colleagues discuss marketing plan for medical practice
Colleagues discuss marketing plan for medical practice
How to write a marketing plan for a medical practice

Learn how to write a marketing plan for your healthcare practice in 5 steps.

Physician reads about medical practice website design
Physician reads about medical practice website design
Does your medical website design need a makeover?

These 9 best medical practice design examples adhere to best practices and showcase unique ways to reach patients.

Get expert tips, guides, and valuable insights for your medical practice
Medical practice manager reads about content marketing for doctors
Medical practice manager reads about content marketing for doctors
The importance of content marketing for doctors

Content marketing for doctors is a way to connect with patients and prospects, establish trust and credibility, and take your online presence to the next level.

People look at computer reading about seo reviews medical practices need to know
People look at computer reading about seo reviews medical practices need to know
How online reviews affect SEO for medical practices and doctors

Learn why patient reviews are critical to your practice’s digital footprint.

Healthcare practice manager reads about social media and medical practices
Healthcare practice manager reads about social media and medical practices
How to use social media for your medical practice

Here’s how to create and implement a social media marketing strategy that grows your practice and empowers your patients.

woman learning how to improve website ranking on google for medical practice website
woman learning how to improve website ranking on google for medical practice website
How to make your medical practice website rank on Google

Can patients and prospects find you online? These SEO tips will help your medical practice website rank on Google.

Healthcare practice owner looks at medical practice marketing plan template on computer
Healthcare practice owner looks at medical practice marketing plan template on computer
Borrow this medical practice marketing plan template

This medical practice marketing plan template makes it easier than ever to ensure your healthcare marketing is off to a good start.

Boost your reputation: Strategies for doctors to get 5-star patient reviews

Make a lasting impression on potential patients and improve your online reputation. Read on for expert tips and strategies for getting 5-star reviews.

Independent healthcare provider smiles after reading about medical practice growth tips
Independent healthcare provider smiles after reading about medical practice growth tips
Turn your medical practice website into a growth machine

Your medical practice website can both serve patients and help you grow if you keep these best practices in mind.

person learning local seo strategies for doctors
person learning local seo strategies for doctors
SEO for doctors: 5 ways to boost traffic to your site

Expand your client base and grow your practice by implementing these local SEO strategies.

Medical provider looks at examples of social media in healthcare marketing
Medical provider looks at examples of social media in healthcare marketing
5 healthcare providers who have nailed social media

These providers know how to attract patients with social media and keep them engaged.

Provider looks at Google reviews for his medical practice
Provider looks at Google reviews for his medical practice
How to get more online reviews — and why it matters for your medical practice

Having consistent, positive online reviews is essential to helping your medical practice rank well on Google. Try these techniques to get more patient reviews.

woman responding to negative reviews
woman responding to negative reviews
Tips to handle negative online reviews with ease

Negative online reviews can damage your healthcare practice. Learn how to respond effectively and protect your reputation.

Physician smiling after optimizing images on Google business profile for medical practice.
Physician smiling after optimizing images on Google business profile for medical practice.
Tips to optimize your practice’s Google Business Profile images and attract new patients

Most patients now find doctors and other medical providers online. Here are tips on how to optimize your Google business images to rank higher in search results.

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