Catherine Tansey, business writer and reporter

Catherine Tansey is a business and healthcare writer and reporter. She has close to a decade of experience writing and reporting on small business best practices, emerging technology, market trends, and more. Catherine has several family members who own private practices in mental health services, dentistry, and chiropractics, and she’s seen firsthand the pride and privilege practice owners feel to be able to support their communities.

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  • Bachelor’s degree, professional and technical communications, the University of New Hampshire

  • Magna Cum Laude Graduation Honors

Latest in Catherine Tansey, business writer and reporter

medical spa promotion for holidays
medical spa promotion for holidays
10 fun and festive medical spa holiday promotion ideas

These marketing tips will help you connect with new and current patients during the holiday season.

Solve cancellation and no-show challenges
Solve cancellation and no-show challenges
Stats you need to know about patient cancellations and no-shows

Discover research around why both patients and practices miss appointments or cancel at the last minute.

Doctor treating patient and smiling while answering what is the patient experience
Doctor treating patient and smiling while answering what is the patient experience
What is patient experience, and how can medical practices improve it?

Patient experience impacts all aspects of your practice. Learn how to improve it, including using technology that supports the patient’s needs and preferences.

Smiling dentist poses for photo for his dental social media
Smiling dentist poses for photo for his dental social media
5 ideas to take your dental social media to the next level

Staying active on social media is a must for dentists. Try these dental social media marketing techniques to reinvigorate your practice.

halloween ideas for a dental office
halloween ideas for a dental office
8 scary-good Halloween dental marketing ideas for your practice

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

Get expert tips, guides, and valuable insights for your medical practice
woman responding to negative reviews
woman responding to negative reviews
Tips to handle negative online reviews with ease

Negative online reviews can damage your healthcare practice. Learn how to respond effectively and protect your reputation.

Boost your reputation: Strategies for doctors to get 5-star patient reviews

Make a lasting impression on potential patients and improve your online reputation. Read on for expert tips and strategies for getting 5-star reviews.

Provider looks at Google reviews for his medical practice
Provider looks at Google reviews for his medical practice
How to get more online reviews – and why it matters for your medical practice

Having consistent, positive online reviews is essential to helping your medical practice rank well on Google. Try these techniques to get more patient reviews.

Physician and patient discussing patient engagement strategies
Physician and patient discussing patient engagement strategies
The complete guide to patient engagement for independent practices

Why is patient engagement important, and how can independent practices improve it? Discover essential patient engagement strategies and resources here.

Doctors look at a tablet strategizing about their physician marketing plan
Doctors look at a tablet strategizing about their physician marketing plan
How to focus marketing for doctors on building trust

Physician marketing is essential for practice success. These tips will help you create a doctor-focused advertising and marketing plan that attracts more patients online.

Doctor and patient smile and talk while exemplifying why patients stay rather than why patients leave their doctor
Doctor and patient smile and talk while exemplifying why patients stay rather than why patients leave their doctor
Why patients leave their doctors — and what makes them come back

Learn key strategies to improve loyalty and boost retention — start adapting today.

Dentist helps child patient on National Dentist Day
Dentist helps child patient on National Dentist Day
7 marketing ideas for National Dentist Day

National Dentist Day is an opportunity to drive awareness and new appointment bookings. Here are 7 ways to engage new and existing patients.

healthcare staff and patient
healthcare staff and patient
Top 5 takeaways about what patients really want in 2025

Tebra’s 6th annual Patient Perspectives Report gives physicians insight into what patients want in 2025 — from digital convenience to quick access to care and better communication.

Medical practice manager works on healthcare conversion rate optimization on laptop computer
Medical practice manager works on healthcare conversion rate optimization on laptop computer
A guide to conversion marketing for healthcare practices

Learn how you can get potential patients to take the next steps on your practice website.

a prospective patient illustrating healthcare for Millennials
a prospective patient illustrating healthcare for Millennials
15 healthcare marketing ideas for independent practices

Millennials have different expectations for their healthcare providers, and fine-tuning healthcare for Millennial-specific marketing strategies will help you reach, attract, and engage them.

a patient whose doctor knows how to empower patients
a patient whose doctor knows how to empower patients
4 ways to empower patients at your healthcare practice

Enhance the patient experience at your practice with these 4 tips to help them feel empowered in their healthcare journey.

Patient enjoying digital features from medical practice
Patient enjoying digital features from medical practice
Patient expectations: The digital features that drive loyalty

Sixty-five percent of patients would switch doctors for a better overall experience.

a provider who uses medical billing automation for clean claims
a provider who uses medical billing automation for clean claims
A guide to medical billing automation and revenue cycle management for your independent practice

Streamline your billing process and claims management to reduce claim denials, minimize reimbursement delays, and shorten payment cycles.

Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Mastering healthcare content marketing and blogs for independent practices

Here’s why blogging for healthcare marketing is essential for your content strategy — and 6 types of blog posts to draw readers to your website.

Keep your practice staff happy
Keep your practice staff happy
Keep practice staff happy: A guide to improving employee morale in healthcare

Employee morale is essential for the success of your practice and the well-being of your staff. Try these proven tips to boost your staff’s morale.

Physician answers "what is telehealth" during telemedicine appointment
Physician answers "what is telehealth" during telemedicine appointment
What is telehealth? A beginner’s guide for providers

Discover how telehealth can boost your practice’s efficiency, patient satisfaction, and revenue while meeting modern healthcare expectations.

Graphic depicting a patient experience survey template for independent medical practices
Graphic depicting a patient experience survey template for independent medical practices
How to design a patient experience survey (with free downloadable template)

Learn how to design and send a patient experience survey, and get a free, customizable template to get started today.

benefits of telehealth
benefits of telehealth
Top 10 benefits of telehealth for private practices

Patients increasingly value convenience alongside quality care — and telehealth delivers both.

40+ interesting facts about doctors and independent practices to celebrate National Doctors Day

We’re wishing a happy National Doctors Day to providers by sharing over 40 interesting stats on doctors and independent practices.

a provider illustrating causes of stress in doctors
a provider illustrating causes of stress in doctors
Common causes of stress in doctors – and how to manage stress at your practice

Physician burnout does not have to be your reality. See these common triggers of doctor stress and how to effectively address them.

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