The Intake

Insights for those starting, managing, and growing independent healthcare practices

Catherine Tansey, business writer and reporter

Catherine Tansey is a business and healthcare writer and reporter. She has close to a decade of experience writing and reporting on small business best practices, emerging technology, market trends, and more. Catherine has several family members who own private practices in mental health services, dentistry, and chiropractics, and she’s seen firsthand the pride and privilege practice owners feel to be able to support their communities.

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  • Bachelor’s degree, professional and technical communications, the University of New Hampshire

  • Magna Cum Laude Graduation Honors

Latest in Catherine Tansey, business writer and reporter

Dentist helps child patient on National Dentist Day
Dentist helps child patient on National Dentist Day
7 marketing ideas for National Dentist Day

National Dentist Day is an opportunity to drive awareness and new appointment bookings. Here are 7 ways to engage new and existing patients.

40+ interesting facts about doctors and independent practices to celebrate National Doctors Day

We’re wishing a happy National Doctors Day to providers by sharing over 40 interesting stats on doctors and independent practices.

Solve cancellation and no-show challenges
Solve cancellation and no-show challenges
Stats you need to know about patient cancellations and no-shows

Discover research around why both patients and practices miss appointments or cancel at the last minute.

medical spa promotion for holidays
medical spa promotion for holidays
10 fun and festive medical spa holiday promotion ideas

These marketing tips will help you connect with new and current patients during the holiday season.

healthcare staff and patient
healthcare staff and patient
2023 patient survey: Tracking patient behavior, preferences, and habits

Tebra’s 4th annual patient perspectives reports gives physicians insight into how patients perceive their healthcare providers in 2023

Get expert tips, guides, and valuable insights for your medical practice
Physician and medical practice staff member work on improving employee morale in healthcare by automating tasks
Physician and medical practice staff member work on improving employee morale in healthcare by automating tasks
Keep practice staff happy: A guide to improving employee morale in healthcare

Employee morale is essential for the success of your practice and the well-being of your staff. Try these proven tips to boost your staff’s morale.

Smiling dentist poses for photo for his dental social media
Smiling dentist poses for photo for his dental social media
5 ideas to take your dental social media to the next level

Staying active on social media is a must for dentists. Try these dental social media marketing techniques to reinvigorate your practice.

Doctors look at a tablet strategizing about their physician marketing plan
Doctors look at a tablet strategizing about their physician marketing plan
How to focus marketing for doctors on building trust

Physician marketing is essential for practice success. These tips will help you create a doctor-focused advertising and marketing plan that attracts more patients online.

a prospective patient illustrating healthcare for Millennials
a prospective patient illustrating healthcare for Millennials
15 healthcare marketing ideas for independent practices

Millennials have different expectations for their healthcare providers, and fine-tuning healthcare for Millennial-specific marketing strategies will help you reach, attract, and engage them.

Patient speaks to doctor asking is age hipaa protected
Patient speaks to doctor asking is age hipaa protected
What is protected health information? A primer for healthcare providers

Providers must be careful not to reveal these 9 types of protected health information when marketing their practices online.

parent and children illustrating patient lifetime value
parent and children illustrating patient lifetime value
How to calculate patient lifetime value — and why it matters

Patient acquisition is key for any medical practice looking to grow. Attracting new patients in 2023 means practices must rank at the top of local search results, offer flexible appointment availability, engage prospective patients with the right online content, and communicate digitally, like via text message. Practices should also automate requests for patient feedback to […]

Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Mastering healthcare content marketing and blogs for independent practices

Here’s why blogging for healthcare marketing is essential for your content strategy — and 6 types of blog posts to draw readers to your website.

Medical practice manager works on healthcare conversion rate optimization on laptop computer
Medical practice manager works on healthcare conversion rate optimization on laptop computer
A guide to conversion marketing for healthcare practices

See how healthcare practices can encourage prospective patients to take desired actions on their website

a provider illustrating causes of stress in doctors
a provider illustrating causes of stress in doctors
Common causes of stress in doctors — and how to manage stress at your practice

Physician burnout does not have to be your reality. See these common triggers of doctor stress and how to effectively address them.

a patient whose doctor knows how to empower patients
a patient whose doctor knows how to empower patients
4 ways to empower patients at your healthcare practice

Enhance the patient experience at your practice with these 4 tips to help them feel empowered in their healthcare journey.

halloween ideas for a dental office
halloween ideas for a dental office
8 scary-good Halloween dental marketing ideas for your practice

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

Physician who uses electronic claims submission for timely filing
Physician who uses electronic claims submission for timely filing
Tips for getting paid faster with electronic claims submission

Submitting clean claims on time is essential to revenue cycle management. Electronic claims submission can help — and get you paid faster.

a provider who uses medical billing automation for clean claims
a provider who uses medical billing automation for clean claims
A guide to medical billing automation and revenue cycle management for your independent practice

Streamline your billing process and claims management to reduce claim denials, minimize reimbursement delays, and shorten payment cycles.

physician shaking hands with a patient at independent practice
physician shaking hands with a patient at independent practice
3 medical experts weigh in on the state of the healthcare industry and independent practices

While many independent practitioners are positive about their performance, many are also anxious about the state of the healthcare industry.

Boost your reputation: Strategies for doctors to get 5-star patient reviews

Make a lasting impression on potential patients and improve your online reputation. Read on for expert tips and strategies for getting 5-star reviews.

Provider looks at Google reviews for his medical practice
Provider looks at Google reviews for his medical practice
How to get more online reviews — and why it matters for your medical practice

Having consistent, positive online reviews is essential to helping your medical practice rank well on Google. Try these techniques to get more patient reviews.

Doctors discussing reasons patients leave independent medical practices
Doctors discussing reasons patients leave independent medical practices
5 reasons patients may leave your practice and what to do to keep them

Here are ways your practice may not be meeting your patients’ expectations — and steps you can take to turn things around.

Medical billing company owner reads about the medical billing industry outlook
Medical billing company owner reads about the medical billing industry outlook
Staying ahead of the curve: Medical billing industry trends to watch

Learn what the future holds for the medical billing industry in Tebra’s industry benchmark report.

woman responding to negative reviews
woman responding to negative reviews
Tips to handle negative online reviews with ease

Negative online reviews can damage your healthcare practice. Learn how to respond effectively and protect your reputation.

Graphic depicting a patient experience survey template for independent medical practices
Graphic depicting a patient experience survey template for independent medical practices
How to design a patient experience survey (with free downloadable template)

Learn how to design and send a patient experience survey, and get a free, customizable template to get started today.

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Get expert tips, guides, and valuable insights for your medical practice

Get expert tips, guides, and valuable insights for your healthcare practice