The Intake

Insights for those starting, managing, and growing independent healthcare practices

Rebecca Slawter, freelance healthcare writer

Rebecca Slawter is a seasoned freelance content and copywriter focusing on healthcare and B2B SaaS. Rebecca has first-hand knowledge of the importance of connections between patients and their providers — connections that are easier to build in independent practices. Her passion for writing about healthcare is rooted in wanting to spotlight healthcare professionals and their tireless efforts, and to do what she can to improve the industry as a whole.

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  • Bachelor's degree, literary journalism, UC Irvine

  • AA, journalism, Santa Monica College

Latest in Rebecca Slawter, freelance healthcare writer

digital patient experience to future proof your healthcare practice
digital patient experience to future proof your healthcare practice
Future-proof your practice with digital patient experiences

Technology is the cornerstone of modernizing your practice operations. But it’s more than just a tool — it’s a partner that helps you streamline and elevate the patient experience.

Physicians discuss their medical practice marketing budget while looking at tablet
Physicians discuss their medical practice marketing budget while looking at tablet
How to determine your medical practice’s marketing budget

Determine your medical practice marketing budget for 2024 with insights from Tebra’s Healthcare Marketing Budget Benchmark Survey.

Physicians look at tablet reading about 2024 healthcare marketing trends
Physicians look at tablet reading about 2024 healthcare marketing trends
Hot takes: Our top 9 trends that will get new patients to your practice in 2024

We’ve narrowed down all the ways to attract patients to your practice into 9 of the best.

Front office healthcare professional shows patient how to use patient portal on tablet
Front office healthcare professional shows patient how to use patient portal on tablet
How to ensure you meet patient portal expectations

Get strategies for meeting patient portal expectations, including ease of use, privacy, and timely access to medical data for enhanced patient engagement.

Graphic with spotlight on medical practice depicting patient survey about independent practices
Graphic with spotlight on medical practice depicting patient survey about independent practices
Survey: Patients prefer personalized care from independent practices above corporate providers

Tebra surveyed 1,146 US adults with current healthcare providers to learn about their preferences between independent healthcare providers and health systems and corporate-based providers.

Get expert tips, guides, and valuable insights for your medical practice
Physician and medical practice staff members discuss how to write an appointment cancellation letter from doctor to patient
Physician and medical practice staff members discuss how to write an appointment cancellation letter from doctor to patient
Appointment cancellations with empathy: How to cancel patient appointments with care (includes sample letter)

Here are 5 tips for a respectful appointment cancellation approach that will help you retain patients.

medical billing employee retention strategies
medical billing employee retention strategies
Employee retention strategies for medical billing companies

Facing high employee turnover? Unlock employee retention and business success with these tips for medical billing companies.

Group of practice staff members planning marketing campaigns
Group of practice staff members planning marketing campaigns
5 fresh marketing ideas for your new medical practice

Stand out from your competition by executing fresh marketing campaigns for your medical practice.

woman reviewing medical website best practices
woman reviewing medical website best practices
8 medical website best practices for doctors and dentists

What impression does your practice website make? Dive into the top 8 best practices for doctors and dentists to elevate your site and attract patients.

doctor learning medical practice SEO
doctor learning medical practice SEO
Lead patients to your independent practice with medical SEO

Don’t know how to get new patients to your website (and into your practice)? Start with search engine optimization. Learn medical SEO basics here.

Doctor and daughter looking at how to start a medical practice website checklist
Doctor and daughter looking at how to start a medical practice website checklist
11 medical practice website must-haves (+ free checklist)

What’s your medical practice website missing? Here are 11 must-haves — plus a free checklist to track your progress.

woman learning how to improve website ranking on google for medical practice website
woman learning how to improve website ranking on google for medical practice website
How to make your medical practice website rank on Google

Can patients and prospects find you online? These SEO tips will help your medical practice website rank on Google.

Physician ponders healthcare practice growth while working with a patient
Physician ponders healthcare practice growth while working with a patient
Get on the path to growth: Your guide to thriving in 2024 as a healthcare practice

Acquiring new patients isn’t the only way to grow your healthcare practice. Get 3 key strategies to thrive in 2024.

woman reading about healthcare marketing trends
woman reading about healthcare marketing trends
11 healthcare marketing trends in 2024: Digital first

In the face of an uncertain economy, independent healthcare practices must find new ways to attract and retain patients. Here are 8 marketing trends that will help you succeed.

Get expert tips, guides, and valuable insights for your medical practice

Get expert tips, guides, and valuable insights for your healthcare practice