The Intake

Insights for those starting, managing, and growing independent healthcare practices

Karmin Gentili

Karmin Gentili has several years of freelance writing and editor experience. After over 25 years in corporate management roles, she has further elevated her skills by receiving multiple certifications, including copywriting and SEO specializations. Her love of writing motivates her to use those skills to develop content so others can work toward achieving their goals.

Latest in Karmin Gentili

Medical practice local market research.
Medical practice local market research.
How to conduct local market research to establish a community-focused medical practice

Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]

Female physician looking at digital tablet with medical practice staff member.
Female physician looking at digital tablet with medical practice staff member.
How to determine and budget compensation for new medical practice staff

Calculate competitive cash and total compensation for each medical staff salary at your practice in order to hire strong talent and set your budget.

a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
How to use direct mail marketing for your medical practice

Direct mail offers your practice benefits that email can’t touch.

This is an image of a provider looking at a tablet screen in a medical office.
This is an image of a provider looking at a tablet screen in a medical office.
The importance of tools and emerging technology for your new medical practice

Learn what to prioritize when choosing technology for a new medical practice.

healthcare staff and patient
healthcare staff and patient
Empower your staff to boost patient satisfaction

Boosting patient satisfaction is a top priority for most physicians and practices. It’s easy to look outside your office for answers, but the solution is often right under your nose.

Get expert tips, guides, and valuable insights for your medical practice
front office worker looking at computer
front office worker looking at computer
How many office staff does my healthcare practice need?

Here’s how to uncover the number of people you need to successfully manage your front office.

doctor reading about physician burnout
doctor reading about physician burnout
5 ways to fight burnout at your healthcare practice

If you and your staff are suffering burnout, here are a few simple strategies that can help improve morale and reduce stress.

medical front office staff smiling and collaborating
medical front office staff smiling and collaborating
How to attract and retain patients by focusing on front-office staff

There are a number of ways you can support and encourage staff so they help you achieve your goals of attracting and retaining patients.

medical administrative staff member smiling after reviewing data of improved efficiency
medical administrative staff member smiling after reviewing data of improved efficiency
5 tasks your practice administrative staff shouldn’t have to do any more

Consider ways to say goodbye to tedious tasks and give your employees time back during their day.

doctor and patient communicating
doctor and patient communicating
Communicating effectively throughout the patient journey: A guide for healthcare practices

What should define effective patient communication for practices? A consistent experience that improves each step of the patient path, fostering both acquisition and retention.

marketing for dentists
marketing for dentists
4 dental marketing tasks dentists should delegate 

Entrust other people to handle dental marketing tasks, like building a website and managing ads.

physician and patient speaking through telehealth
physician and patient speaking through telehealth
How to position telehealth in your business strategy for your practice

As telehealth evolves from a critical need to a preferred mode of care, telehealth marketing is a must to attract new patients. Here are simple ways to draw attention to your virtual care services.

man looking at computer screen
man looking at computer screen
3 most common online directory listing mistakes

Inaccurate or incomplete listings on healthcare and business directories jeopardize your online reputation management efforts and your ability to get new patients.

dentist and patient
dentist and patient
5 reasons your dental practice isn’t attracting new patients

Are you having trouble getting more dental patients? Your web presence may be to blame.

doctor conducting telehealth appointment
doctor conducting telehealth appointment
Reference guide to billing and reimbursements for telehealth

Whether you are new to virtual care, keeping up with changes to requirements, or both, here are must-have references for practices.

What is credentialing in healthcare
What is credentialing in healthcare
What to know about insurance credentialing when starting your own practice

There are many steps involved in getting your practice up and functioning. One of the items to check off your list as soon as possible is getting credentialed with various insurance companies.

Mother and daughter waiting in doctor's office waiting room
Mother and daughter waiting in doctor's office waiting room
5 ideas to make waiting more pleasant at your healthcare practice

A few small adjustments to your waiting room can help boost patient retention and even drive practice growth.

image of patient pointing to tablet screen next to doctor
image of patient pointing to tablet screen next to doctor
5 ways doctors are hurting patient satisfaction — and don’t know it

See what behaviors cause poor patient satisfaction and how you can change for the better.

doctor smiling and speaking to patient
doctor smiling and speaking to patient
How digital experiences affect patient satisfaction scores

Find out how implementing digital experiences can make a positive impact on patient satisfaction.

colleagues reviewing business plan for medical practice
colleagues reviewing business plan for medical practice
Free template: How to create a business plan for your new practice

Your medical practice business plan is a living document that evolves as your practice grows. Here’s how to build it from scratch.

This is an image of 3 people in a medical practice looking at a computer. This is meant to show happiness as a result of streamlining a practice’s workflow.
This is an image of 3 people in a medical practice looking at a computer. This is meant to show happiness as a result of streamlining a practice’s workflow.
Streamlining your clinical workflow with automation: Merging productivity and patient satisfaction

Improving your front office’s efficiency helps decrease staff burnout and increase patient satisfaction.

5 office automation tools that will boost healthcare staff productivity

Office automation tools like online scheduling, automated appointment reminders, and patient satisfaction software allow staff to do more in less time. Your front office staff has important jobs. Everything from scheduling patient appointments to creating social media content falls on them, but there are only so many hours in the day. Office automation tools can […]

revenue cycle management graphic
revenue cycle management graphic
Revenue cycle management in 2023: Achieve clean claims

Your clean claims rate can be more within your control. Learn how to improve revenue cycle management with these actionable tips.

How long does it take for medical SEO to work?

Search engine optimization (SEO) requires consistent effort over time. But when will that effort lead to practice growth? Here’s what to expect — and what you can do to speed it up.

woman smiling in image after reviewing content marketing strategy for her medical practice clinic
woman smiling in image after reviewing content marketing strategy for her medical practice clinic
The importance of content marketing for doctors

Content marketing for doctors is a way to connect with patients and prospects, establish trust and credibility, and take your online presence to the next level.

Get expert tips, guides, and valuable insights for your medical practice

Get expert tips, guides, and valuable insights for your healthcare practice