The Intake

Insights for those starting, managing, and growing independent healthcare practices

Karmin Gentili

Karmin Gentili has been a freelance writer and editor since 2016. She has over 25 years of experience in corporate HR and compliance consulting. She has worked to further elevate her skills by pursuing and receiving multiple certifications, including copywriting, video scriptwriting, effective content positioning, case study writing, and SEO. Her love of writing motivates her to use those skills to develop content for the medical field that ensures others can work toward achieving their goals.

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Latest in Karmin Gentili

hipaa compliant texting
hipaa compliant texting
Navigating HIPAA-compliant text messaging for better patient communication

HIPAA-compliant text messaging with patients is possible. Here’s how.

Healthcare practice owner creates medical intake form template on computer
Healthcare practice owner creates medical intake form template on computer
How to create the perfect medical intake form for patients

Dive into the art and science of crafting the ideal medical intake form, from understanding core essentials to leveraging digital templates for optimal patient engagement.

healthcare back office
healthcare back office
Bridge the gap between the healthcare back office and front desk

Good communication between the back office and front desk is necessary for quality care. It’s time to create a cohesive team.

X (Twitter) bios for doctors
X (Twitter) bios for doctors
X (Twitter) 101 for healthcare providers

X might be a valuable part of a practice marketing plan. Here’s what you need to know.

Physician ponders various Instagram name ideas for doctors
Physician ponders various Instagram name ideas for doctors
Guide to creating Instagram name ideas for doctors

Use these tips to help you create the perfect Instagram name for doctors.

Get expert tips, guides, and valuable insights for your medical practice
a patient who knows how to text their doctor
a patient who knows how to text their doctor
Text a doctor? 10 best practices for offices and healthcare clinics

Patients want to know how to text their doctor. Here’s what you need to know about using text to communicate with your patients.

Mom holding toddler son is on the phone as one of the healthcare communication channels
Mom holding toddler son is on the phone as one of the healthcare communication channels
The best communication channels to drive patient retention

Increase patient retention by using these communication channels

Surgeon planning plastic surgery marketing techniques
Surgeon planning plastic surgery marketing techniques
7 easy marketing tips for your plastic surgery practice

How to ensure your plastic surgery marketing is effective

Person holding smartphone looking for content for medical website
Person holding smartphone looking for content for medical website
How to write medical website content that performs in local search

Here’s how content for medical websites performs best.

Physician looking at tablet learning about Google My Business for doctors
Physician looking at tablet learning about Google My Business for doctors
Google Business Profile step-by-step basics for healthcare practices

Here’s how to create your Google Business Profile to interest patients in your practice.

a group of doctors determining a healthcare operating budget
a group of doctors determining a healthcare operating budget
Cut costs not corners: Building a healthcare operating budget for medical practices

You’ve spent years preparing to serve others by launching an independent medical practice. Now, it is finally time for that dream to become a reality. But how do you create an inclusive, realistic healthcare operating budget? Structuring this effort for a successful launch and profitable longevity means ensuring your short- and long-term vision goes beyond […]

a provider who uses medical claims software
a provider who uses medical claims software
Why to consider medical claims software for your new practice

Can billing software do what your staff can’t? Here’s why investing in it is a good business decision.

Medical practice local market research.
Medical practice local market research.
How to conduct local market research to establish a community-focused medical practice

Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]

Female physician looking at digital tablet with medical practice staff member.
Female physician looking at digital tablet with medical practice staff member.
How to determine and budget compensation for new medical practice staff

Calculate competitive cash and total compensation for each medical staff salary at your practice in order to hire strong talent and set your budget.

a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
How to use direct mail marketing for your medical practice

Direct mail offers your practice benefits that email can’t touch.

This is an image of a provider looking at a tablet screen in a medical office.
This is an image of a provider looking at a tablet screen in a medical office.
The importance of tools and emerging technology for your new medical practice

Learn what to prioritize when choosing technology for a new medical practice.

healthcare staff and patient
healthcare staff and patient
Empower your staff to boost patient satisfaction

Boosting patient satisfaction is a top priority for most physicians and practices. It’s easy to look outside your office for answers, but the solution is often right under your nose.

front office worker looking at computer
front office worker looking at computer
How many office staff does my healthcare practice need?

Here’s how to uncover the number of people you need to successfully manage your front office.

doctor reading about physician burnout
doctor reading about physician burnout
5 ways to fight burnout at your healthcare practice

If you and your staff are suffering burnout, here are a few simple strategies that can help improve morale and reduce stress.

medical front office staff smiling and collaborating
medical front office staff smiling and collaborating
How to attract and retain patients by focusing on front-office staff

There are a number of ways you can support and encourage staff so they help you achieve your goals of attracting and retaining patients.

medical administrative staff member smiling after reviewing data of improved efficiency
medical administrative staff member smiling after reviewing data of improved efficiency
5 tasks your practice administrative staff shouldn’t have to do any more

Consider ways to say goodbye to tedious tasks and give your employees time back during their day.

doctor and patient communicating
doctor and patient communicating
Communicating effectively throughout the patient journey: A guide for healthcare practices

What should define effective patient communication for practices? A consistent experience that improves each step of the patient path, fostering both acquisition and retention.

marketing for dentists
marketing for dentists
4 dental marketing tasks dentists should delegate 

Entrust other people to handle dental marketing tasks, like building a website and managing ads.

physician and patient speaking through telehealth
physician and patient speaking through telehealth
How to position telehealth in your business strategy for your practice

As telehealth evolves from a critical need to a preferred mode of care, telehealth marketing is a must to attract new patients. Here are simple ways to draw attention to your virtual care services.

man looking at computer screen
man looking at computer screen
3 most common online directory listing mistakes

Inaccurate or incomplete listings on healthcare and business directories jeopardize your online reputation management efforts and your ability to get new patients.

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Get expert tips, guides, and valuable insights for your medical practice

Get expert tips, guides, and valuable insights for your healthcare practice