The Intake

Insights for those starting, managing, and growing independent healthcare practices

7 easy marketing tips for your plastic surgery practice

How to ensure your plastic surgery marketing is effective

Surgeon planning plastic surgery marketing techniques

At a Glance

  • Optimize your website and claim your online profiles to improve your search engine rankings and online reputation.
  • Purchase paid ads on search engines and social media to increase website traffic. Target your ads to reach people searching for plastic surgery services in your area.
  • Showcase your work by sharing high-quality before-and-after photos and positive patient testimonials on your website and social media.

Are you interested in marketing your plastic surgery practice but don’t know where to start? The good news is you don’t need look any further than your own computer. Americans spend an average of nearly 7 hours online each day, according to DataReportal.

As internet usage rises among Americans, digital marketing is an integral part of any independent healthcare provider’s practice growth strategy. Help patients who are interested in your services find you online by following the proven steps discussed in this blog post.

Grow your practice with these plastic surgery marketing ideas

Plastic surgery marketing involves search engine optimization (SEO), ads, content, social media, and online reputation management. The good news is that you don’t have to figure this out on your own. The first step is to maximize your SEO.

1. Optimize your website for search results

Most people use online search engines to find medical providers. Because plastic surgery involves changes to one’s appearance, patients interested in your services might rely more heavily on search engines, such as Google, MS Edge, or Yahoo, to: quickly access information about procedures. They may also analyze before-and-after photos and compare online reviews from your current and former patients.

Perform a content audit to ensure your website: 

  • Shares information about you
  • Discusses your practice
  • Explains the services you offer 
  • Includes your practice’s contact information
  • Displays successful before-and-after photos 
  • Provides patient testimonials. 

Organize your site to make it easier for search engines and prospective patients to find.

Patient Perspectives Report

2. Claim your profiles on important online directories

The best way to increase the likelihood of organically appearing in search engine results is to create online profiles.

Google Business Profile and Vitals are directory sites that can help you increase your presence on the web. It’s important that you claim these profiles to ensure all your practice information is up to date. If the information is outdated, it can hurt your SEO rankings and cause confusion for prospective patients, steering them away from your practice.

Google Business Profile and Vitals can help you increase your presence on the web. ”

According to Patient Engagement Hit, 72% of patients use online reviews as their first step in finding a new doctor. By claiming your online profiles, you can also stay ahead of your online reputation and get notified of any new patient reviews, positive or negative.

3. Purchase plastic surgery ads on search engines and social media channels

After you optimize your web presence, consider ramping up your plastic surgery marketing with paid ads. Paid ads appear above organic listings for selected keywords on search engines and in people’s social media feeds, even if they are not yet following your account.

Purchasing plastic surgery ads on search engines or social media channels helps put your practice in the spotlight — especially if you work in a competitive market. Not only will you increase traffic to your website, but you can also target your ads to reach people searching for your services and living in your area, increasing the potential for prospective patients to land on your site.

4. Write blog posts about the services you provide

Content marketing — or driving potential interest in a product or service through the creation of valuable content — is an integral part of plastic surgery marketing. The more high-quality content you publish on your site, the higher your chances of appearing in searches on Google. Think of it as casting a wider net.

Try writing a blog including specific keywords around the services you offer or some of the innovative tools you use. Writing authoritatively about your plastic surgery services is also a great way to set yourself apart from the competition, as it helps establish you as a subject matter expert and increase your trust level among consumers.

Optimize Operations

5. Include forms on your web pages

People who are seeking more information on plastic surgery procedures and are willing to give you their contact information are more likely to become patients than people who just happen to stumble across your content.

Consider including an online form on your site to collect contact information from prospective patients who are interested in requesting an appointment or consultation. ”

Consider including an online form on your site to collect contact information from prospective patients who are interested in requesting an appointment or consultation. This will provide you with an audience of engaged users you can target with an email campaign, offers, or other marketing plastic surgery tactics.

6. Create an Instagram account

Instagram can be a game changer for your plastic surgery marketing. The visual nature of this social media platform aligns well with an aesthetic specialty such as plastic surgery. It’s a great place to explain various procedures and show positive results.

Instagram is also the ideal platform to engage with Millennials, a group that is increasingly interested in cosmetic surgery services. According to the 2022 inaugural ASPS insights and trends report for cosmetic surgery, patients aged 31-45 make up the largest age groups in aesthetic procedures, most likely due to the rise of videoconferencing. Their reliance on video calls and social media are key motivators for seeking treatment.

7. Share positive outcomes using high-quality images on your website and social media accounts

Before opting for a cosmetic or reconstructive procedure, patients are likely to vet their doctors online and seek examples of their work. A survey from RxPhoto showed that nearly 75% of online visitors would not consider a medical practice that did not have a before and after gallery on their website, demonstrating that this is an important display for cosmetic surgery patients.

Include positive testimonials on your website and social media accounts because your prospective patients will expect to see them. ”

Include positive testimonials on your website and social media accounts because your prospective patients will expect to see them. Use high-quality images whenever possible, as they appear more professional. 

Make sure you’ve received written consent from your patients to share their protected health information so you don’t violate the Health Insurance Portability and Accountability Act (HIPAA).

What should you do next?

Marketing your plastic surgery practice is the key to growing your patient base. If this seems overwhelming, schedule a free Tebra demo. This will ensure you have the expert tools, guidance, and solutions you need as you pursue your plastic surgery marketing goals.

Access the free report
Tebra recently surveyed 1,200+ people nationwide to get an inside look at how patients find and pick their doctors.
Discover how patients find and choose their doctors
Download the report

You Might Also Be Interested In

How patients find and pick their doctors. We surveyed more than 1,200 patients nationwide to understand factors that influence how they choose a doctor and why they keep coming back. Download the free report.

Subscribe to The Intake:
A weekly check-up for your independent practice

Karmin Gentili

Karmin Gentili has been a freelance writer and editor since 2016. She has over 25 years of experience in corporate HR and compliance consulting. She has worked to further elevate her skills by pursuing and receiving multiple certifications, including copywriting, video scriptwriting, effective content positioning, case study writing, and SEO. Her love of writing motivates her to use those skills to develop content for the medical field that ensures others can work toward achieving their goals.

Get expert tips, guides, and valuable insights for your healthcare practice