The Intake

Insights for those starting, managing, and growing independent healthcare practices

Practice Growth

Expand your independent practice through an impactful online presence. Delve into effective website approaches, social media use, search marketing, and reputation management to connect with patients locally and through telehealth.

Latest in Practice Growth

Healthcare professional reads about licenses to start your own medical business
Healthcare professional reads about licenses to start your own medical business
Licenses you need to start your own medical practice

Here’s how to ensure you have the necessary licenses and credentials you need when starting your own practice — and that you don’t overlook any part of the process.

Image of self-employed physician looking at paperwork
Image of self-employed physician looking at paperwork
Key mindset shifts to becoming a self-employed physician

Consider these mindset shifts when making the transition to becoming self-employed.

starting a medical billing business how to get clients
starting a medical billing business how to get clients
How to start a medical billing company: key steps and strategies

Make the most of market demand and set up your own medical billing business. Learn how to start a medical billing company, get the right tools, and make sure you’re properly equipped to expand your client base.

doctor researching Medicare for independent practices
doctor researching Medicare for independent practices
Pros and cons of Medicare for independent practices

Is it worth participating in Medicare as an independent practice? Here’s a look at what you need to know before making your decision.

accept new patients
accept new patients
Why doctors should never stop accepting new patients

Learn why it’s not advisable for doctors to close their doors to new patients, even if they’re fully booked.

Get expert tips, guides, and valuable insights for your medical practice
patient reviews
patient reviews
Effective strategies for requesting doctor reviews by patients

No need to feel awkward asking for reviews from patients. Here are some tips to help facilitate the conversation.

doctors shaking hands after referring patients to another physician
doctors shaking hands after referring patients to another physician
When and how to refer patients to a fellow physician

Referring a patient to another physician can be beneficial to you and also provide better care. Here are some tips.

marketing medical products
marketing medical products
Increase sales by promoting products at your independent practice

Drive more sales of health-related ancillary products at your independent practice by engaging in these digital marketing tactics.

medical spa services and treatments
medical spa services and treatments
How to add medi-spa offerings to your medical practice

Thinking about adding medi-spa treatments to your patient offerings? Here are some quick facts about medi-spa marketing to help guide your decision.

facebook and doctors
facebook and doctors
How to create successful Facebook ads for doctors

Follow these guidelines to ensure a return on investment for healthcare Facebook ads.

email marketing for independent practices
email marketing for independent practices
Healthcare email marketing best practices for doctors

Succeed with email marketing in healthcare by following these 10 tips for independent practices.

grow your dental practice with these tips
grow your dental practice with these tips
Steal these 30 ideas to grow a dental practice

Improve appointment volume and practice revenue with these growth hacks designed to keep dental practices thriving.

naming your medical office graphic
naming your medical office graphic
Strategic tips for naming your healthcare practice

See how the right name for your local office can help you promote your practice and rise to the top of search engine results.

Physician reading on his phone about where patients find doctors online
Physician reading on his phone about where patients find doctors online
4 ways patients find doctors online

Where do patients find healthcare providers? Here are the top 4 places patients search for doctors and dentists online — and how to stand out.

Professionals reviewing how to build business plan for medical practice
Professionals reviewing how to build business plan for medical practice
Free template: How to create a business plan for your new practice

Your medical practice business plan is a living document that evolves as your practice grows. Here’s how to build it from scratch.

woman reviewing medical website best practices
woman reviewing medical website best practices
8 medical website best practices for doctors and dentists

What impression does your practice website make? Dive into the top 8 best practices for doctors and dentists to elevate your site and attract patients.

woman contemplating social media tips for medical practices
woman contemplating social media tips for medical practices
Steal these medical practice social media tips

Execute a winning growth strategy with these 7 medical practice social media tips.

Provider works with patient obtained from paid social media advertising for medical practices
Provider works with patient obtained from paid social media advertising for medical practices
How to get more patients with paid social media advertising

Learn how to get more patients for your medical practice with these social media advertising tips.

Healthcare practice owner reads about social media for medical practices
Healthcare practice owner reads about social media for medical practices
What social media do medical professionals use?

Learn the differences between the major social media platforms and discover which ones your practice should be on.

doctor learning medical practice SEO
doctor learning medical practice SEO
Lead patients to your independent practice with medical SEO

Don’t know how to get new patients to your website (and into your practice)? Start with search engine optimization. Learn medical SEO basics here.

Healthcare practice owner learns about medical practice website budget
Healthcare practice owner learns about medical practice website budget
How much does it cost to build medical practice websites on a budget?

The amount a medical practice website on a budget costs depends on its scope, features and functionality, timeline, and more.

Man looking at tablet learning about website design for medical practices.
Man looking at tablet learning about website design for medical practices.
Why medical practice website design fails to attract patients

If your medical practice’s website design is failing to attract and retain patients, you may need to ensure you have these 5 key items on your site.

Medical practice manager reads about how long it takes medical seo to work
Medical practice manager reads about how long it takes medical seo to work
How long does it take for medical SEO to work?

Search engine optimization (SEO) requires consistent effort over time. But when will that effort lead to practice growth? Here’s what to expect — and what you can do to speed it up.

Medical practice owner smiles after reading healthcare marketing articles
Medical practice owner smiles after reading healthcare marketing articles
Everything you need to know for effective healthcare marketing in 2024

Here’s your comprehensive guide to healthcare marketing for 2024.

Colleagues discuss marketing plan for medical practice
Colleagues discuss marketing plan for medical practice
How to write a marketing plan for a medical practice

Learn how to write a marketing plan for your healthcare practice in 5 steps.

Get expert tips, guides, and valuable insights for your healthcare practice