The Intake

Insights for those starting, managing, and growing independent healthcare practices

Practice Growth

Achieve growth for your medical practice with a strong online presence. Explore proven strategies for building an effective website, leveraging social media, optimizing search marketing, and managing your reputation to attract more patients.
person smiling at effectively healthcare marketing
person smiling at effectively healthcare marketing
Everything you need to know for effective healthcare marketing in 2025

Here’s your comprehensive guide to healthcare marketing for 2025.

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Latest in Practice Growth

Two women looking at social media on a smartphone.
Two women looking at social media on a smartphone.
How to use social media influencers to help boost your medical practice

Learn about social media marketing for medical practices and how you can partner with influencers to boost patient engagement and practice growth.

Group of practice staff members planning marketing campaigns
Group of practice staff members planning marketing campaigns
5 fresh marketing ideas for your new medical practice

Stand out from your competition by executing fresh marketing campaigns for your medical practice.

a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
How to use direct mail marketing for your medical practice

Direct mail offers your practice benefits that email can’t touch.

How to recruit and hire graphic
How to recruit and hire graphic
How to recruit and hire for your new medical practice

Wondering about physician recruitment best practices? Here’s what you need to know to recruit, hire, and retain staff for your new medical practice.

physician succeeding at medical practice email marketing
physician succeeding at medical practice email marketing
How email marketing can benefit your medical practice

A medical practice isn’t complete without an email marketing strategy. Learn the benefits of setting up a medical practice email campaign.

Get expert tips, guides, and valuable insights for your medical practice
Medical practice staff members looking at computer screen discussing Google ads for medical practice
Medical practice staff members looking at computer screen discussing Google ads for medical practice
What could go wrong if you do Google Ads yourself for your medical practice

Should you try to run Google Ads yourself for your medical practice? Here are 10 expensive mistakes to avoid making.

physician and patient speaking through telehealth
physician and patient speaking through telehealth
How to position telehealth in your business strategy for your practice

As telehealth evolves from a critical need to a preferred mode of care, telehealth marketing is a must to attract new patients. Here are simple ways to draw attention to your virtual care services.

man looking at computer screen
man looking at computer screen
3 most common online directory listing mistakes

Inaccurate or incomplete listings on healthcare and business directories jeopardize your online reputation management efforts and your ability to get new patients.

dentist and patient
dentist and patient
5 reasons your dental practice isn’t attracting new patients

Are you having trouble getting more dental patients? Your web presence may be to blame.

Smiling healthcare practitioner works on licensing a new medical practice
Smiling healthcare practitioner works on licensing a new medical practice
What to know about licensing for your new medical practice

Here are the medical and business licenses you need to start your new medical practice.

Physician thinks about the process of how to become credentialed with insurance companies
Physician thinks about the process of how to become credentialed with insurance companies
What to know about insurance credentialing when starting your own practice

There are many steps involved in getting your practice up and functioning. One of the items to check off your list as soon as possible is getting credentialed with various insurance companies.

Graphic depicting physician-owned medical office buildings
Graphic depicting physician-owned medical office buildings
How choosing a location for your medical office can ensure practice growth

The location for your new medical practice can support growth or hinder it. Keep these 9 criteria in mind as you choose your location and space.

Patient looks at medical practice advertising while searching for a new provider on computer
Patient looks at medical practice advertising while searching for a new provider on computer
Get your medical practice off the ground with marketing

Launch and grow your medical practice with these 8 simple marketing essentials.

Healthcare provider reads about how to secure funding for medical practice business
Healthcare provider reads about how to secure funding for medical practice business
Securing funding for a new medical practice

One of the first steps in opening a practice is funding it. Here’s what you need to know about getting healthcare practice loans.

Healthcare professional reads about licenses to start your own medical business
Healthcare professional reads about licenses to start your own medical business
Licenses you need to start your own medical practice

Here’s how to ensure you have the necessary licenses and credentials you need when starting your own practice — and that you don’t overlook any part of the process.

Image of self-employed physician looking at paperwork
Image of self-employed physician looking at paperwork
Key mindset shifts to becoming a self-employed physician

Consider these mindset shifts when making the transition to becoming self-employed.

starting a medical billing business how to get clients
starting a medical billing business how to get clients
How to start a medical billing company: Key steps and strategies

Make the most of market demand and set up your own medical billing business. Learn how to start a medical billing company, get the right tools, and make sure you’re properly equipped to expand your client base.

doctor researching Medicare for independent practices
doctor researching Medicare for independent practices
Pros and cons of Medicare for independent practices

Is it worth participating in Medicare as an independent practice? Here’s a look at what you need to know before making your decision.

Why doctors should never stop accepting new patients
Why doctors should never stop accepting new patients
Why doctors should never stop accepting new patients

Learn why it’s not advisable for doctors to close their doors to new patients, even if they’re fully booked.

Effective strategies for requesting doctor reviews by patients

No need to feel awkward asking for reviews from patients. Here are some tips to help facilitate the conversation.

doctor meeting patient from referral
doctor meeting patient from referral
When and how to refer patients to a fellow physician

Referring a patient to another physician can be beneficial to you and also provide better care. Here are some tips.

promoting products at practice
promoting products at practice
Increase sales by promoting products at your independent practice

Drive more sales of health-related ancillary products at your independent practice by engaging in these digital marketing tactics.

How to add medi-spa offerings
How to add medi-spa offerings
How to add medi-spa offerings to your medical practice

Thinking about adding medi-spa treatments to your patient offerings? Here are some quick facts about medi-spa marketing to help guide your decision.

facebook ads for doctors
facebook ads for doctors
How to create successful Facebook ads for doctors

Follow these guidelines to ensure a return on investment for healthcare Facebook ads.

healthcare email marketing for doctors
healthcare email marketing for doctors
Healthcare email marketing best practices for doctors

Succeed with email marketing in healthcare by following these 10 tips for independent practices.