The Intake

Insights for those starting, managing, and growing independent healthcare practices

Does your medical website design need a makeover?

These 9 best medical practice design examples adhere to best practices and showcase unique ways to reach patients.

Physician reads about medical practice website design

At a Glance

  • Having a well-designed medical practice website is critical for finding new patients, retaining current ones, and making tasks like booking appointments easier.
  • This article features 9 examples of effective medical websites that utilize good readability, custom images, online booking, informative content, and more.
  • To create a high-performing site that meets patient needs, practices should focus on ease of use, accessibility, visual appeal, and content that builds trust and authority.

When 77% of patients search online for physicians and healthcare professionals, it’s clear that having a strong medical practice website is critical for finding new patients. It can also be a way to retain current patients, as a well-designed practice website makes communication, feedback, appointment booking, and payments easier.

Creating or updating a medical website design can often feel overwhelming. There are many factors to consider when creating a high-growth website, and many practice owners wonder what matters most.For this article, we've scoured the web to find 8 of the best medical practice design examples from independent practices to inspire you as you design your own practice website. We also will look at common stumbling blocks for healthcare websites and how to use a template for your website redesign.

Patient Perspectives Report

What makes a strong medical practice website?

Key components of a quality website include:

Each of the existing websites listed here is high-performing and adheres to these practices. But each also offers its unique spin to stand out from the crowd and offer a better patient website experience.

8 top medical practice design examples

Take a look at these medical clinic website design examples for inspiration for your website development.

1. Halcyon Health

Halcyon Health's homepage

Halcyon Health does an excellent job of making its website easy to navigate and answering main patient pain points. The practice, which offers an alternative model to insurance-based practices, also lists its prices.

Other things this website does well are:

  • Clean, minimalistic, and easy-to-read visual design
  • Simple navigation
  • Custom images of the team and office
  • An FAQ section

2. Concord Hospital

Concord Hospital's QR code

The Concord Hospital website is an excellent example of how to organize a content-rich, multi-page website.

The Concord Hospital website is an excellent demonstration of how to organize a content-rich website. ”

It shows that for larger websites, it’s important to:

  • Clearly prioritize navigation for patients
  • Make use of QR codes or other contact shortcuts
  • Give quick access to user-friendly patient portals and ways to pay bills

3. Ellichman Vein and Vascular Centers

Ellichman Vein and Vascular's testimonials and reviews page

Jonathan J. Ellichman, MD is a cardiovascular surgeon offering minimally invasive, outpatient vascular surgery options. This practice website focuses on the surgeon’s extensive expertise as a key differentiator and has an entire page dedicated to testimonials and patient reviews.

Other aspects you’ll want to consider include:

  • A patient resources section for referrals and registration documents
  • An updated list of accepted insurance
  • Videos and textual content that show your unique approach to patient care
  • A sidebar that links to common review sites, like Yelp or other physician-rating websites

4. CentralMed Urgent Care

CentralMed's list of insurances

CentralMed is an urgent care and primary care facility. Following medical website best practices, CentralMed has clear navigation, detailed services pages, and a pop-up website form for booking an appointment that shows physician availabilities.

CentralMed has clear navigation, detailed services pages, and a pop-up website form for booking an appointment that shows physician availabilities ”

It also has a handy “additional services” tab on the navigation bar to highlight supplementary services. An accessibility statement in the footer supports patients needing additional assistance on the website.

The CentralMed web page excels at:

  • Using of bold, unique colors
  • Listing insurances on the home page
  • Offering a testimonial page with a “Leave us a review” button
  • Including custom photos on its doctor and staff pages

5. Celebrations Speech Group

Celebrations Speech Group's services page

Celebrations Speech Group provides accessible speech therapy in 4 locations as well as via telehealth. The practice provides an easy way for patients to schedule appointments for in-person or virtual visits with an online booking calendar. It also has a clear space for patient medical information forms, making it easier than ever for patients to come prepared for their appointments.

This well-designed website also provides a thorough, up-to-date medical blog. Medical blogs like this one work because they provide important medical information that complements the main service pages, highlight the practitioner’s expertise, and drive SEO.

What else does this website do well?

  • Uses images that match the main patient demographic — children
  • Thoroughly explains what goes on during speech therapy
  • Links to the practice’s Google Reviews page

Provides easy scheduling and contact information.

Download the report

6. Vogelfanger and Struble Clinic

Vogelfanger and Struble Clinic's list for new patients

Vogelfanger and Struble Clinic is a large, multi-partner psychiatric practice. This clinic does a good job of featuring all its providers with images and biographies. Phone number links are clickable, so patients can dial the number directly by tapping the link.

This company website also follows a few other strong design practices for patients, including:

  • A dedicated new patient page with everything patients need to know
  • A resources page with additional links and local hotlines
  • A detailed FAQ section for common patient questions

7. Kingswest Dental

Kingswest Dental's services list, with each linking to a detailed service page

Kingswest Dental’s personalized website has much to like about the layout — from the calming colors and images to the well-spaced text and simple navigation. One particular feature that stands out is how well it answers common questions or patient objections to visiting. Offering same-day appointments and a “why us” section on its landing page makes this practice a great example for the healthcare industry.

Offering same-day appointments and a “why us” section on its landing page makes this practice a great example for the healthcare industry. ”

Other key takeaways include:

  • In-depth, granular service pages to inform clients and drive SEO growth
  • Clear listing of insurance and payment options
  • A testimonials page with additional links to third-party physician review sites
  • Large text
  • A sidebar for more accessibility options

8. Hope Therapy Center

Hope Therapy Centre's in-house statistics section

Hope Therapy Center is a large practice that offers traditional and psychedelic-assisted therapy services. There are a few unique things about this example of good design.

First, the practice lists all of its fees for psychotherapy, as well as for individual therapists. It also has dedicated sections for the No Surprise Billing Act notice, insurance, and other billing norms. Second, it lists its media interviews to show authority and a blog section to build trust further and drive web traffic.

Some key features this center uses are:

  • Success statistics based on patient feedback
  • Links to positive coverage about the center
  • Detailed process explanations for lesser-known services, such as psychedelic-assisted therapy

Why medical practice website design fails to attract patients

For an independent healthcare professional, a business website is a top tool in the marketing strategy toolbox. Even if you don't offer online medical services, your website may be the first place patients turn to when determining who to see for their condition. That's why good web design is such an important part of medical marketing.

Generally, a low-performing website:

  • Does not result in new patient leads
  • Confuses current patients that try to use it
  • Fails to attract website visitors
  • Does not retain the visitors it gets for long

Let’s consider one of the most important web design statistics when it comes to creating an effective website: 36% of patients say a practice's website is a dominant factor in choosing them. Websites not built for patient acquisition are missing out on growth opportunities.

Low-performing websites tend to share these 5 common problems:

1. No clear availability

In Tebra’s 4th Patient Perspectives survey, 31% of patients said appointment availability is a must-have for a medical website. Patients are busy — an easy overview of availability allows them to plan better.

Without knowing whether their chosen healthcare provider is available, patients may move on to find a practice that highlights the physician’s calendar on the website because it’s easier and faster to schedule appointments online.

Quick fix: Add a scheduling calendar to your website platform.

2. No detailed services page(s)

A detailed website service page tells patients exactly what you offer. A well-written page is more likely to get ranked highly by search engines, making it easier for patients to find your site. Failing to write a comprehensive list of services, or not having a services section at all, confuses patients.

Quick fix: Create a list of services, with explanations. Place it on your home page or list "Services" in your navigation bar, where readers find it easily. This approach helps your search engine optimization (SEO) and makes your process clear to patients.

3. No testimonials

Reviews are essential for building trust with prospective patients — especially those from younger generations. For example, 62% of Gen Z patients won’t even consider a healthcare provider without reviews. And 93% of patients overall say testimonials are at least somewhat important to their decision-making process. Featuring positive reviews on your website is essential.

Quick fix: Create a button on your site that enables patients to leave reviews. You also can set up a system to email them right after their appointments to ask for a review. For long-term improvement, invest in reputation management.

4. No investment in web usability

Your practice can no longer think in terms of a desktop website. So many people search on mobile devices that Google prioritizes mobile in its search engine results. Start by using responsive design on your site to accommodate mobile searches. To identify problem areas, ask patients about their experience using the site. Some key things to consider include:

  • Are the colors high-contrast and chosen to ensure colorblind patients can easily read the website?
  • Is the text big enough to reduce eye strain, especially if you work with geriatric patients?
  • Does the website navigation menu make sense, and are the main links using clear, standardized titles?
  • Is the content accessible for people who use screen readers, including the use of descriptive alt text and descriptive linking?

Quick fix: Invest in a user experience (UX) design audit. Some content management systems (CMS) have easy-to-use templates.

5. No social media integration

Your presence on social media can help prospective patients determine whether your practice is a good fit. Not only does social media show off your personality and expertise, but it can also act as a communication tool.

Quick fix: Add social media buttons to your website’s navigation bar or footer, and link to your website's homepage from your social profiles.

What makes a high-growth medical website?

A high-growth medical website is completely centered around the patient experience. These sites tend to have a lot in common. They show physician availability, offer detailed service descriptions, highlight positive reviews, and expedite navigation. They also share features like:

  • Online payment options
  • Patient health information portal
  • Online intake forms
  • Blog articles that demonstrate expertise
  • Video
  • Audio clips
  • Media appearances
  • FAQs about the office and patient visits
  • Links to any related medical apps

Finding the right medical website design template

Choosing the right medical website design template is essential for creating an effective online presence for your practice, and will simplify your website redesign process. If you lack design experience, this may be the best design tool for you. Here are some web design tips to keep in mind when selecting a website template:

  • Branding and customization. Look for templates that allow you to customize web design elements to align with your practice's branding, including logo, colors, and fonts.
  • User experience. Prioritize templates that offer intuitive navigation, mobile responsive web design, and website accessibility features to ensure a positive user experience for all website users.
  • Features and functionality. Evaluate templates based on the availability of website features like appointment scheduling, a patient healthcare portal, multimedia integration, and SEO optimization tools.
  • Scalability and flexibility. Choose web hosting and a template that can accommodate the growth and expansion of your practice, with options for adding new pages, features, and functionality as needed.

Support and updates. Select templates from a reputable web design company that offers ongoing support, updates, and documentation to ensure the smooth operation and maintenance of your website.

Discover what patients want

Your company’s website is a core component of your comprehensive healthcare marketing strategy. What you want your new website to touch on is your patients' needs — something all 8 of the websites we've looked at do.

To find out what patients expect, not just from your health web sites but from your practice, check out Tebra’s Patient Perspectives report.

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Written by

Kelsey Ray Banerjee

Kelsey Ray Banerjee is a professional content writer in the healthcare, marketing, and finance space. She has worked in the back office of a psychiatric practice, and with family members working in mental health for 2 generations, she understands the challenges healthcare professionals face when it comes to marketing and admin. She believes access to efficient healthcare is essential for society’s well-being, and loves being able to write content that can positively impact a practice and its patients.

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