The Intake

Insights for those starting, managing, and growing independent healthcare practices

Tolu Ajiboye

Tolu Ajiboye is a writer and marketing consultant with over 7 years of experience helping biopharma and healthcare companies with marketing communications strategy and execution. She’s worked with multiple Fortune 500 companies, and has had her work appear in publications like NBC News and The Guardian UK. She also has a law degree.

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  • BL, Law at Nigerian Law School

  • LL.B, Law at University of Lagos

Latest in Tolu Ajiboye

AI in medical billing
AI in medical billing
Understanding AI: A medical biller’s guide to essential terms

Learn essential AI terms for medical billing to evaluate software, improve claim accuracy, and boost revenue cycle efficiency.

medical billing challenges 2025
medical billing challenges 2025
2025’s medical billing pain points: Insights and solutions for billers

Medical billing in 2025 is bringing rising denials, staffing shortages, and tech investment hurdles. Discover the strategies billing professionals need to stay ahead and protect their revenue.

PTSD awareness month
PTSD awareness month
How to honor PTSD Awareness Month at your mental health practice

Around 6% of people in the US will experience PTSD in their lifetime, and about 5% of adults experience PTSD each year.

Medical practice owner types policy guidelines for terminating a patient relationship
Medical practice owner types policy guidelines for terminating a patient relationship
Terminating a patient relationship: A guide for practices and providers (includes sample letters)

Terminating a patient relationship is never easy but sometimes necessary. Here are best practices you need to know, plus sample letter templates.

Physician reads about HIPAA and healthcare marketing
Physician reads about HIPAA and healthcare marketing
What medical practices need to know about HIPAA and healthcare marketing

Here’s the essential guide with concrete tips and examples for how your practice can carry out HIPAA-compliant marketing. 

starting a medical billing business how to get clients
starting a medical billing business how to get clients
How to start a medical billing company: Key steps and strategies

Make the most of market demand and set up your own medical billing business. Learn how to start a medical billing company, get the right tools, and make sure you’re properly equipped to expand your client base.

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