Your online reputation works like a hospital triage system — patients make critical decisions about their care before they ever speak to you.

Tebra’s 6th annual Patient Perspectives survey found that more than half of patients start their provider search on Google, and 77% read reviews before booking an appointment. Stale or negative reviews mean potential patients will move on in a split second. Every unanswered comment is a missed opportunity to build trust.

So, how does your practice’s reputation stack up in 2025? 

Let’s find out.

Want to know how your digital presence actually measures up? Take this 5-minute audit of your digital front door to understand how patients perceive your practice right now.

You know reputation matters, but finding time to manage it feels impossible. 

If that sounds familiar, you’re not alone. Tebra's AI survey found that 63% of providers haven’t tried AI tools. Among current AI users, the top perceived barriers to adoption for private practices are cost concerns (60%), regulatory uncertainty (57%), and a lack of trust in vendors (43%).

That’s about to change. Here’s how AI can help based on your quiz score.

According to SoCi, practices responding to 100% of reviews see 16.4% more bookings than those who respond here and there. But crafting individual replies for every piece of feedback doesn't make sense anymore. That's time you need for actual patient care.

Tebra's AI Review Replies solves this challenge. 

The platform analyzes review sentiment in seconds and generates relevant responses. When a new Google review pops up, AI drafts a reply that you can post right away or tweak to match your practice's voice. 

You already have a system — it's just a matter of automating it.

In cases where you’re not responding to reviews quickly or are ignoring them, you’re creating a disconnect that undermines your professional reputation. This is an excellent opportunity to tighten up your operations.

Tebra’s AI Review Insights can help you spot crucial patterns in patient feedback that are nearly impossible to identify if you scan reviews manually. The dashboard transforms raw feedback into a clear picture of your practice’s performance. It shows you sentiment trends over time and breaks down comments by provider and specialty. 

This allows you to identify which areas generate the most positive mentions and, just as importantly, where you need to focus improvement efforts. 

You're already feeling the effects of unanswered reviews in the form of fewer new patients and lower monthly revenue. The good news is Tebra found that 78% of patients would return to a practice if it properly addresses their negative review.

Do the following to get back on track:

Start small with just one task from this list and work it into your process. You can also use a platform like Tebra to automate this process daily.

Most providers avoid AI because they don't really understand how it works. Tebra's AI survey found that 51% of non-users cite a lack of knowledge as the main barrier.

When it comes to reputation management, common concerns are probably one of the following fall into 3 key areas:

Your online reputation is the first step in the patient journey. If you’ve taken the quiz, you already know where you stand. If not, that’s your starting point.

The next step is taking control. With Tebra’s AI-powered features, you can stop worrying about negative reviews and start building a reputation that reflects the quality of your care but doesn’t add more to your plate.Not sure how your practice stacks up? Start with our free quiz. Ready to see how AI can help? Explore Tebra’s tools today.