The Intake

Insights for those starting, managing, and growing independent healthcare practices

Practice Growth

Expand your independent practice through an impactful online presence. Delve into effective website approaches, social media use, search marketing, and reputation management to connect with patients locally and through telehealth.

Latest in Practice Growth

Person holding smartphone looking for content for medical website
Person holding smartphone looking for content for medical website
How to write medical website content that performs in local search

Here’s how content for medical websites performs best.

halloween ideas for a dental office
halloween ideas for a dental office
8 scary-good Halloween dental marketing ideas for your practice

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

two people review in healthcare social media statistics on their phone
two people review in healthcare social media statistics on their phone
9 powerful healthcare social media statistics you need to know

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

doctor contemplating podiatry marketing
doctor contemplating podiatry marketing
7 proven podiatry advertising and marketing strategies to grow your practice

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

person writing their healthcare professional bio on computer
person writing their healthcare professional bio on computer
Grow your practice with a great healthcare professional bio (with example)

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.

Get expert tips, guides, and valuable insights for your medical practice
a doctor who knows how to handle patient cancellations
a doctor who knows how to handle patient cancellations
Reduce no-shows and last-minute cancellations with these top strategies

Patient no-shows and last-minute cancellations can impact your bottom line and patient relationships. Here’s how to address them.

Determine how to attract patients to a medical practice with a blog and social media
Determine how to attract patients to a medical practice with a blog and social media
How to attract patients with your medical practice blog and social media channels

Having an online presence is vital for a successful medical practice. Discover proven strategies for reaching your target patient demographic.

business people debating the merits of PPC vs SEO for medical practices
business people debating the merits of PPC vs SEO for medical practices
PPC vs. SEO: Which is better for your medical practice?

Determine how and when pay per click and search engine optimization is the right approach for your medical practice.

Medical practice local market research.
Medical practice local market research.
How to conduct local market research to establish a community-focused medical practice

Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]

Patient scheduling and retention graphic
Patient scheduling and retention graphic
Patient scheduling and retention tactics that keep your calendar full

In a landscape where patients have rising expectations and more options for meeting healthcare needs, retaining patients is critical for not just patient health but also practice performance.

physician shaking hands with a patient at independent practice
physician shaking hands with a patient at independent practice
3 medical experts weigh in on the state of the healthcare industry and independent practices

While many independent practitioners are positive about their performance, many are also anxious about the state of the healthcare industry.

Two women looking at social media on a smartphone.
Two women looking at social media on a smartphone.
How to use social media influencers to help boost your medical practice

Learn about social media marketing for medical practices and how you can partner with influencers to boost patient engagement and practice growth.

Group of practice staff members planning marketing campaigns
Group of practice staff members planning marketing campaigns
5 fresh marketing ideas for your new medical practice

Stand out from your competition by executing fresh marketing campaigns for your medical practice.

a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
How to use direct mail marketing for your medical practice

Direct mail offers your practice benefits that email can’t touch.

image of woman researching best practices on physician recruitment for medical practice
image of woman researching best practices on physician recruitment for medical practice
How to recruit and hire for your new medical practice

Wondering about physician recruitment best practices? Here’s what you need to know to recruit, hire, and retain staff for your new medical practice.

physician succeeding at medical practice email marketing
physician succeeding at medical practice email marketing
How email marketing can benefit your medical practice

A medical practice isn’t complete without an email marketing strategy. Learn the benefits of setting up a medical practice email campaign.

Medical practice staff members looking at computer screen discussing Google ads for medical practice
Medical practice staff members looking at computer screen discussing Google ads for medical practice
What could go wrong if you do Google Ads yourself for your medical practice

Should you try to run Google Ads yourself for your medical practice? Here are 10 expensive mistakes to avoid making.

physician and patient speaking through telehealth
physician and patient speaking through telehealth
How to position telehealth in your business strategy for your practice

As telehealth evolves from a critical need to a preferred mode of care, telehealth marketing is a must to attract new patients. Here are simple ways to draw attention to your virtual care services.

man looking at computer screen
man looking at computer screen
3 most common online directory listing mistakes

Inaccurate or incomplete listings on healthcare and business directories jeopardize your online reputation management efforts and your ability to get new patients.

dentist and patient
dentist and patient
5 reasons your dental practice isn’t attracting new patients

Are you having trouble getting more dental patients? Your web presence may be to blame.

Smiling healthcare practitioner works on licensing a new medical practice
Smiling healthcare practitioner works on licensing a new medical practice
What to know about licensing for your new medical practice

Here are the medical and business licenses you need to start your new medical practice.

Physician thinks about the process of how to become credentialed with insurance companies
Physician thinks about the process of how to become credentialed with insurance companies
What to know about insurance credentialing when starting your own practice

There are many steps involved in getting your practice up and functioning. One of the items to check off your list as soon as possible is getting credentialed with various insurance companies.

how to choose location for medical office
how to choose location for medical office
How choosing a location for your medical office can ensure practice growth

The location for your new medical practice can support growth or hinder it. Keep these 9 criteria in mind as you choose your location and space.

Patient looks at medical practice advertising while searching for a new provider on computer
Patient looks at medical practice advertising while searching for a new provider on computer
Get your medical practice off the ground with marketing

Launch and grow your medical practice with these 8 simple marketing essentials.

Healthcare provider reads about how to secure funding for medical practice business
Healthcare provider reads about how to secure funding for medical practice business
Securing funding for a new medical practice

One of the first steps in opening a practice is funding it. Here’s what you need to know about getting healthcare practice loans.

Get expert tips, guides, and valuable insights for your healthcare practice