Practice Growth

How to ensure your plastic surgery marketing is effective

Here’s how content for medical websites performs best.

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.

Patient no-shows and last-minute cancellations can impact your bottom line and patient relationships. Here’s how to address them.

Having an online presence is vital for a successful medical practice. Discover proven strategies for reaching your target patient demographic.

Determine how and when pay per click and search engine optimization is the right approach for your medical practice.

Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]

In a landscape where patients have rising expectations and more options for meeting healthcare needs, retaining patients is critical for not just patient health but also practice performance.

While many independent practitioners are positive about their performance, many are also anxious about the state of the healthcare industry.

Learn about social media marketing for medical practices and how you can partner with influencers to boost patient engagement and practice growth.

Stand out from your competition by executing fresh marketing campaigns for your medical practice.

Direct mail offers your practice benefits that email can’t touch.

Wondering about physician recruitment best practices? Here’s what you need to know to recruit, hire, and retain staff for your new medical practice.

A medical practice isn’t complete without an email marketing strategy. Learn the benefits of setting up a medical practice email campaign.

Should you try to run Google Ads yourself for your medical practice? Here are 10 expensive mistakes to avoid making.

As telehealth evolves from a critical need to a preferred mode of care, telehealth marketing is a must to attract new patients. Here are simple ways to draw attention to your virtual care services.

Inaccurate or incomplete listings on healthcare and business directories jeopardize your online reputation management efforts and your ability to get new patients.

Are you having trouble getting more dental patients? Your web presence may be to blame.

Here are the medical and business licenses you need to start your new medical practice.

There are many steps involved in getting your practice up and functioning. One of the items to check off your list as soon as possible is getting credentialed with various insurance companies.

The location for your new medical practice can support growth or hinder it. Keep these 9 criteria in mind as you choose your location and space.

Launch and grow your medical practice with these 8 simple marketing essentials.