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Sample letter for appealing a health insurance claim denial

The often labor-intensive process of reworking a denied claim and compiling additional documentation can deter practices from submitting an appeal.

Person reviewing insurance appeal letter

At A Glance

Successful appeals letters provide:

  • Detailed facts
  • Compelling evidence
  • Physician confirmation of necessary treatment
  • Contact information
  • Attached documentation

The American Academy of Professional Coders (AAPC) estimates an average 10 to 30% of claims are ignored, lost, or denied. Denied claims cost 1 in 5 providers $500k a year. Yet, an estimated 60% of these denied claims are never resubmitted. 

The often labor-intensive process of reworking a denied claim and compiling additional documentation can deter practices from submitting an appeal. This process, however, offers the chance to reduce losses and boost revenue. 

A successful appeal begins with clear, concise communication. This letter must:

  • Provide identifying information
  • Acknowledge the reason for the denial
  • Present compelling evidence to overturn the denial
  • Incorporate relevant entry(ies) from the patient’s record
  • Provide direct communication from the physician 
  • Identify supporting proof 

Request a physician trained in the specialty relevant to the appeal (this nearly guarantees a second-level appeal, as it’s uncommon for the insurer to have a specific specialist engaged in assessing appeals. Send the patient a copy of the letter and request their engagement to support your appeal by contacting the insurer directly. 

Save time with this sample appeal letter

Revenue cycle expert, Elizabeth Woodcock of Woodcock and Associates, drafted the following sample appeal letter that is easy to customize for your specific needs.

How to open the appeal letter

Date 

[Insurance Company’s address] 

To Whom It May Concern:  

Thank you for the opportunity to submit this appeal for reconsideration of payment.  We are contacting you about the services rendered to [Details about the patient’s name, date of service, and services rendered].  

The argument you make

This service was denied on [Date]. According to the communication we received from you, the service was denied for [insert reason]. The attached documentation presents the denial, as noted in the explanation of benefits (EOB) we received. As a result, we made a subsequent communication over the telephone to [Name of Representative and Reference Code for call]. However, this letter serves to formalize our request for reconsideration of payment.   

The services rendered to the patient were denied because, according to your company, the diagnosis did not support the rendering of the service. Indeed, your company deemed the service not medically necessary for the patient. For background purposes, your insurance company defines “medical necessity” as “… a term used to refer to a course of treatment seen as the most helpful for the specific health symptoms you are experiencing. The course of treatment is determined jointly by you, your health professional, and XYZ HealthCare. This course of treatment strives to provide you with the best care in the most appropriate setting.” 

The details providing proof

The services rendered were medically necessary for this patient. You will find the procedure notes attached to this letter. These notes highlight the symptoms that informed the decision to treat the patient in the manner performed. As the treating physician, I offer this statement:  

[Ask that your physician dictate a professional response to the denial, addressing the medical necessity of the service. Maintain a copy of this statement and letter in the event of future denials.]  

There is evidence that the services rendered were medically necessary. As published in a peer-reviewed journal, the medical literature (which is attached) supports the rendering of this service in the setting in which it was rendered.  Indeed, the services provided were the “course of treatment which was the most helpful for [Patient’s Name] health symptoms” in the “most appropriate setting”. I request a physician trained in [specialty] to review this appeal.   

In addition to myself as the treating physician, the physician who referred the patient to our practice, [Dr. ABC], supported our treatment decision. Attached is the treating physician's letter of support. We believe that the service met your criteria for medical necessity and is supported by other professionals in the field, as well as the patient’s primary care physician.  

I would be more than happy to schedule a conference call to discuss the medical necessity of this case. Please contact me at [123-456-7890] if you have any questions.  

Thank you, in advance, for reconsidering this situation. 

Sincerely,   

Dr. XYZ 

cc:  Guarantor (Patient)   

Attachments:

Attach copies of the following documents

  • EOB, with denial highlighted 
  • Article [write out title and journal] 
  • Letter from Dr. ABC 

Optimize the appeal letter

According to Elizabeth Woodcock, there are a few things to keep in mind to improve the chance of approval:

  • The definition of medical necessity, according to the insurance company, is typically featured on the insurer’s website and/or provider policy manual; use it – verbatim – for the letter. 
  • Watch out for specific forms or protocols for appeals, as the insurance company may have requirements for appeals.  
  • It is ideal to have a name to whom to direct the appeal. If applicable, use that contact instead of “To Whom It May Concern.” 

It’s important to note this appeal letter does not guarantee payment. This is a sample letter only. 

Avoid appeals and reduce rejections

Rather than spending more time on appeals, a proactive approach to claim submission can help eliminate the need for corrections. Check out our step-by-step guide to reducing claim rejections and boosting your revenue.

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Kelsey Ray Banerjee

Kelsey Ray Banerjee is a professional content writer in the healthcare, marketing, and finance space. She has worked in the back office of a psychiatric practice, and with family members working in mental health for 2 generations, she understands the challenges healthcare professionals face when it comes to marketing and admin. She believes access to efficient healthcare is essential for society’s well-being, and loves being able to write content that can positively impact a practice and its patients.

Reviewed by

Elizabeth Woodcock

Dr. Elizabeth Woodcock is the founder and principal of Atlanta-based Woodcock & Associates. She has focused on medical practice operations and revenue cycle management for more than 25 years. She has led educational sessions for a multitude of national professional associations and specialty societies, and consulted for a diverse range of clients.

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