Person reviewing insurance appeal letter
  • A clear letter with precise facts improves your chance of approval.
  • Include details of medical necessity and attach supporting documents that verify the care provided.
  • Follow the insurer’s appeals process closely and keep records of every call and submission.

Denied claims remain common for private practices. A 2025 analysis reported a 16% rise in claim denials from 2018 to 2024.

Many teams still hesitate to challenge those claim denial decisions. The AMA found only 20% of physicians always appeal adverse prior authorization outcomes, often citing time and confidence barriers. 

A clear denial letter shows what to fix and where to begin in the appeals process. Patients also have formal rights under health insurance rules and their health plan policy. 

A successful appeal begins with clear, concise communication through a medical appeal letter that:

  • Identifies supporting documents and enclosures
  • Provides identifying information
  • Acknowledges the reason for the denial
  • Presents evidence that supports medical necessity
  • Incorporates relevant entries from the patient's record
  • Provides direct communication from the physician

What a successful appeal letter must include

A short, complete packet helps claim reviewers find what they need fast. Use the checklist below and keep the same identifiers on every page.

  • Patient identifiers: Patient name, date of birth, mailing address, phone number.
  • Plan identifiers: Policy number and group number tied to the claim.
  • Provider identifiers: Practice NPI (verify in the NPI registry), billing contact, and return mailing address.
  • Payer documents: The EOB and any internal correspondence that explains the reason code.
  • Clinical evidence: Relevant medical records, medical history, and the treatment plan that supports coverage.
  • Authorization status: Proof of prior authorization or a brief note explaining why it was not required.
  • Requested details: Any additional information the insurer asked for during review.
  • Attachments list: Label all supporting documents as enclosures at the end of the letter.
"A short, complete packet helps claim reviewers find what they need fast."

Request a specialist review and involve the patient

Ask the insurer to route the case to a physician in the relevant specialty. Share the appeal with the patient and request their engagement to provide additional information that may be helpful. Ask them to confirm prior authorization status and any notices they received.

Save time with this sample appeal letter

Revenue cycle expert Elizabeth Woodcock of Woodcock and Associates drafted the sample appeal letter below so you can customize it for your needs. Before sending, replace every placeholder with your identifiers as noted below.

How to open the appeal letter

Date 

[Insurance company name]

[Mailing address]

To Whom It May Concern:

Thank you for the opportunity to submit this appeal for reconsideration of payment. We are contacting you about services rendered to [patient name, date of birth, policy number, group number, health plan, dates of service, and services rendered].

The argument you make

This service was denied on [date]. According to your communication, the decision is described in the denial letter for [reason]. The attached EOB shows the denial and reason code. We also spoke with your representative by phone on [date] at [phone number] and documented [reference code]. This letter formalizes our request for reconsideration.

Your notice states that the diagnosis does not support the service and that it is not medically necessary, or that prior authorization was missing. We are enclosing clarifying details and any additional information you requested. 

Please confirm next steps in the internal review and the appeals process, and advise if the case should proceed to an external review under the plan's [policy name] and the federal external review timelines.

The details providing proof

The services were medically appropriate and met plan criteria for medical necessity. We have attached relevant medical records, including the medical history, progress notes, and the treatment plan that guided care. Peer-reviewed literature supporting this approach is included as supporting documents and listed as enclosures. For clarity on definitions, we also reference the AMA's definition of medical necessity.

As the treating physician, I have provided a brief statement explaining the clinical rationale and why the selected setting and timing were appropriate for this patient. If the health plan requires consultation by a physician in the relevant specialty, please route the review accordingly.

We would be glad to discuss the case at your convenience. You may reach me at [phone number]. The signature block below includes [physician name], credentials, and [NPI] for verification.

Sincerely,

[Physician signature block with physician name and NPI]

Attachments:

Attach copies of the following documents

  • EOB, with denial highlighted 
  • Article [write out title and journal] 
  • Letter from [Dr. Name] 

Optimize the appeal letter

Follow Elizabeth Woodcock's guidance and make these refinements:

  • Use the plan's language: Quote the insurer's medical necessity definition from its policy manual.
  • Follow required forms: Confirm any plan-specific forms and submission rules.
  • Address a person: Send to a named reviewer when possible.
  • Keep identifiers on every page: Include patient name, date of birth, policy number, group number, and NPI.
  • Document authorization: Attach prior authorization approval or explain why it was not required, and review prior authorization basics from the AMA.
"Appeals are most effective when the letter is clear, the evidence is complete, and the follow-up is consistent."
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Avoid appeals and reduce rejections

Appeals are most effective when the letter is clear, the evidence is complete, and the follow-up is consistent. Keep identifiers on every page, align your case to the plan policy, and send concise supporting documents.

A proactive submission process helps a healthcare provider avoid costly rework. Accurate documentation in your EHR software supports clean claims by aligning codes, notes, and supporting documents with payer rules. 

For practical next steps, use this step-by-step guide to reduce claim rejections, then track outcomes with your health insurance payer reports to spot patterns early. And book a free, personalized demo today to see how Tebra helps your practice submit clean claims.

FAQs

Common questions for practices preparing an appeal

Open with identifiers (patient name, policy number, health plan). Reference the denial letter, state medical necessity in simple terms, and list your enclosures at the end.
Follow the plan's policy. Tie the request to the treatment plan and relevant medical records. Include the EOB and any proof of prior authorization.
Answer the insurer's reason directly. Submit complete supporting documents. Ask for a specialty review and use the plan timeline. If needed, request an external review.
Results vary by health plan and issue. Appeals are more likely to succeed when the record is complete, medical necessity is clear, and all additional information the plan requested appears in your enclosures.
Repeat identifiers: patient name, policy number, date of birth, and NPI. Add claim number if available.
Our experts continuously monitor the healthcare and medical billing space to keep our content accurate and up to date. We update articles whenever new information becomes available.
  • Current Version – Nov 19, 2025
    Written by: Jean Lee
    Changes: This article was updated to include the most relevant and up-to-date information available.

Written by

Kelsey Ray Banerjee

Kelsey Ray Banerjee is a professional content writer in the healthcare, marketing, and finance space. She has worked in the back office of a psychiatric practice, and with family members working in mental health for 2 generations, she understands the challenges healthcare professionals face when it comes to marketing and admin. She believes access to efficient healthcare is essential for society’s well-being, and loves being able to write content that can positively impact a practice and its patients.

Reviewed by

Elizabeth Woodcock

Dr. Elizabeth Woodcock is the founder and principal of Atlanta-based Woodcock & Associates. She has focused on medical practice operations and revenue cycle management for more than 25 years. She has led educational sessions for a multitude of national professional associations and specialty societies, and consulted for a diverse range of clients.

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