When it comes to healthcare marketing, it can feel like trying to do everything at once. Social media, local SEO, websites, blogging — where to start? If you have started digital marketing, upkeeping your marketing efforts and identifying strategies for growth can be just as elusive.
Yet, having a healthcare marketing plan has never been more important. According to Tebra’s 2023 Patient Perspectives Survey, 29% of patients have left a practice over the last 2 years.
The good news is that there are many techniques you can use in your marketing strategy to retain and acquire new patients.
In this medical practice healthcare marketing plan template, we’ll cover everything you need to know to jumpstart your initiatives. This includes setting marketing goals, figuring out a budget, and potential strategies for both new and established practices.
The ultimate medical practice marketing plan template
Whether you are a new, mid-sized, or established practice, this marketing plan has something for you.
The best way to use this template is to read through the following steps and jot down your ideas. You’ll likely be able to fit your marketing plan onto 2 or 3 sheets of paper!
In short, you’ll want to:
- Research your specialization
- Set your goals
- Define “success” with metrics
- Decide on a budget
- Select strategies
- Review your progress regularly
Research your niche
Before you do anything, it helps to see what the competition and industry are doing as a whole. You’ll also want to find out what patients expect.
Specifically, you’ll want to take note of what:
- Website standards looks like — how many pages do you need, what kind of information is required
- Social platforms your competition uses
- Kind of content they create, if any
- Content they don’t create
Set your goals
Like with any other endeavor, the first thing you’ll want to do after researching is establish a set of goals. Ideally, you’ll want no more than 1 or 2 goals for a specific time period, such as a month or quarter. You’ll also want to be realistic about what you can accomplish — going viral or getting on the first page of Google in 3 months isn’t impossible, but it is unlikely, especially for a new site.