Opening yourself up to online feedback can feel a little unsettling — especially when you consider that most of your patients aren’t at their best when they visit your practice. Even so, providing patients the means to leave an online review can do wonders for your SEO ranking.
Online reviews can:
- Lead to additional patients
- Make it easier for potential patients to find your practice online
- Move your practice’s site up to a higher-ranking search engine page
The thing is, it’s one thing to ask your patients to leave a review about their visit. It’s entirely different if you try to get their review to kit on specific keywords to improve how the search engine bots find you. Let’s investigate solutions and why this is critical to your practice’s digital footprint.
What difference do online reviews really make to your SEO ranking?
It’s an interesting fact; 75% of people who conduct online searches will never scroll to the second or third page of search results. That population is responsible for over 50% of organic online searches.
According to a study conducted by Semrush, one of the key factors to landing in one of the top 3 search engine ranking positions is to consistently have at least an overall customer response rating of 4.1. The same study also determined that the median number of reviews required to help a local business rank well was close to 30.
Ultimately, you want your site to have the most customer reviews compared to other local physician practices.