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AI and automation in medical billing: Separating hype from reality

Understanding the differences between automation and AI is pivotal for making smart investments that deliver long-term value for your billing company.

Last updated on 06/17/2025
  • Current Version – Jun 17, 2025
    Written by: Jean Lee
    Changes: This article was updated to include the most relevant and up-to-date information available.
This post is a part of the Medical Biller's Triple Threat series
AI and automation in medical billing

At a Glance

  • Automation handles rules-based tasks like claim status checks while AI learns from data to predict denials.
  • Leverage automation now for immediate efficiency gains while exploring AI strategically for future value.
  • Cut through marketing hype by vetting AI vendors on their measurable results and HIPAA compliance.

This post is the first installment of the Medical Billers’ Triple Threat series that explores how billing leaders are navigating AI, compliance, and cybersecurity.

Artificial intelligence (AI) is starting to dominate the revenue cycle — and medical billers are trying to cut through the noise. Many are struggling to break free from manual workflows or hesitancy around AI; 42% of billers still haven’t adopted any automation or AI in their organization, according to Tebra’s 2024 survey of medical billing professionals​.

However, payers aren't waiting around. They're using AI themselves to deny claims in seconds — leaving billers with lost revenue.

While technology vendors pitch their AI solutions as a cure-all, billing professionals need practical tools that bring measurable results: fewer denials, faster reimbursements, and reduced rework time. 

For billing companies navigating today's technology landscape, understanding the practical differences between automation and AI is pivotal for making smart investments that deliver long-term value. We asked revenue cycle management experts to separate what's hype from what's real — and how to navigate what's next.

Learn how to navigate AI, cybersecurity, and compliance with our briefing for medical billers. Get the free resource now.

Automation vs. AI: Practical distinctions

If you’ve been evaluating new billing technology, you’ve likely seen the terms “automation” and “AI” used interchangeably. But they serve different purposes.

Automation executes repeatable, rules-based tasks according to predefined parameters:

  • Checking patient eligibility before appointments
  • Routing and flagging denials based on specific codes
  • Running claim status checks across multiple payers
  • Posting payments based on electronic remittance data

AI can learn patterns, make predictions, and adapt its approach:

  • Generating custom appeals letters for different payer types
  • Digitizing paper superbills with increasing accuracy over time
  • Identifying underpayments by comparing reimbursements against expected rates
  • Suggesting coding improvements based on historical adjudication patterns
What’s working now — and where AI is gaining traction
Where automation already worksWhere automation is expandingWhere AI shows potential
Eligibility checks before appointmentsERA/EOB processingSuperbill parsing
Claim status auto-trackingDenial triage and routingGenerative appeal letter templates
Payment posting (ERA auto-posting)Automated follow-up workflowsPredictive denial analytics
Patient balance remindersPrior authorization status checksRisk flagging based on claim history
Code scrubbing softwareSmart superbills reduce clinician input Documentation review to ensure notes support coding

Alexis Marshall, Client Solutions Manager at Medical Billing Strategies, describes how AI goes further than automation: "[AI] can learn fee schedules and reimbursement rates. That’s where it becomes really powerful. In my experience, automated systems don’t catch discrepancies. Where automation is a 1:1 match, AI brings intelligence. It can detect underpayments. Automation can’t do that.” 

However, AI can still create errors — so it's important to continuously monitor outputs. Loren Dilger, CEO of reCLAIM Billing Solutions, describes the risk of not doing so: “Misunderstanding AI is the biggest risk I see. Companies are trusting tools they don’t understand — and skipping the oversight they’d never skip with a human.”

Misunderstanding AI is the biggest risk I see. Companies are trusting tools they don’t understand — and skipping the oversight they’d never skip with a human.
Loren Dilger, CEO of reCLAIM Billing Solutions

Evaluating AI claims: What to ask vendors

Before investing in AI-powered solutions, billing companies need to cut through buzzwords and assess real capabilities. Here are the questions to ask vendors.

How is the AI trained, and who reviews its decisions? 

Ask about training data, quality controls, and human oversight processes.

Dilger emphasizes human oversight: "You wouldn't put an employee on a task without a manager in the loop. Why do we do that with AI?"

What measurable outcomes can you tie to payer performance? 

Request specific metrics that show improvements in areas such as clean claims rates, denial reductions, or days in A/R.

Jeff Hillam, CEO of Red House Medical Billing, recommends requesting meaningful data from vendors: “If a vendor tells me they ‘do AI,’ I immediately ask them to define it. Often, they’re not offering any meaningful data about how AI improves outcomes with payers, only how it makes processes easier for us. [AI vendors] spend so much time just learning how to bill... they’re tech folks, not RCM folks.” 

What controls exist for HIPAA compliance and error prevention? 

Ensure the vendor maintains robust data security and complies with HIPAA.

Dilger notes an essential step: "Make sure you get a business associate agreement (BAA) in place. If you're working with a vendor that doesn't first send you a BAA, you're not working with the right vendor."

It’s crucial that not only vendors but also billers comply with HIPAA. Aimee Heckman, Director of Revenue Cycle Management at Ash Business Solutions, cautions billers who use public AI tools: "A word of caution for billers who want to dabble in AI using some of the readily available tools like ChatGPT, Grok, and Google Gemini: be sure to follow HIPAA guidelines regarding PHI and only use de-identified data if you intend to put claims data into one of these tools."

Be sure to follow HIPAA guidelines regarding PHI and only use de-identified data if you intend to put claims data into one of these tools.
Aimee Heckman, Director of Revenue Cycle Management at Ash Business Solutions

Getting started with AI: Practical tips

Dilger, who is an AI platform builder within the billing space, offers the following tips for working with a large language model (LLM).

  1. Assign the model an identity: Open your prompts with context like, "You are a seasoned medical billing professional."
  2. Provide clear instruction: Don't paste raw data — explain what you want the model to analyze.
  3. Use prompt chaining: Ask the model what it needs to know first, then include that in your next prompt.
  4. Build a prompt library: Standardize your team’s best prompts and update them as new models come out.

He also emphasizes the value of implementing AI workflows: "We're not replacing people — we're trying to get the mundane out of their day.” 

Finding your path forward

Medical billing companies face increasing pressure to adopt new technologies while maintaining operational stability. The key is to move at a strategic pace and leverage automation now for immediate gains while thoughtfully exploring AI capabilities for the future.

By understanding the real-world applications of both, billing companies can turn technology from a source of noise into a competitive advantage — and improve efficiency, reduce costs, and strengthen their financial performance.

Ready to navigate the changing billing landscape?

Download our complete guide to facing the triple threats in medical billing: AI and automation, cybersecurity risks, and increasing regulatory scrutiny. Get expert strategies from industry leaders who are successfully balancing innovation with practical results.

Learn more about AI in medical billing:

Our experts continuously monitor the healthcare and medical billing space to keep our content accurate and up to date. We update articles whenever new information becomes available.
  • Current Version – Jun 17, 2025
    Written by: Jean Lee
    Changes: This article was updated to include the most relevant and up-to-date information available.
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Jean Lee, managing editor at The Intake

Jean Lee is a content expert with a background in journalism and marketing, driven by a passion for storytelling that inspires and informs. As the managing editor of The Intake, she is committed to supporting independent practices with content, insights, and resources tailored to help them navigate challenges and succeed in today’s evolving healthcare landscape.

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