Week of October 19, 2024: Tips to increase profitability + Ways to celebrate Halloween at your practice

Spooky season is in full swing, and a recent Tebra study revealed some chilling findings on the topic of TikTok: on average, 45% of medical advice on the social media platform is false or misleading. Learn more about our research here, and what you can do to debunk claims and empower patients.

Also, to celebrate the festive part of the season, discover these 8 activities you can implement at your practice to boost patient engagement this Halloween. 

Don’t miss this week’s additional insights:

Also, managing your practice's finances is crucial for profitability. Some powerful tools at your disposal are our Relative Value Unit (RVU) system guide and upcoming October 24 webinar — which features a panel of experts and their financial health strategies. Can’t make it? Register for the recording plus additional resources.

Patients, especially younger ones, are increasingly turning to social media for medical information instead of consulting professionals. 

With 17% of Americans trusting TikTok as much as doctors and 7% trusting it more, providers have an important opportunity to step in and help patients navigate through the noise. Your role in combating misinformation is crucial, requiring you to foster open communication, build trust, and actively address false claims with your patients. By leveraging tools like EHR systems and focusing on personalized care, you can provide evidence-based advice and help guide your patients through the sea of online medical information more effectively.

Learn more about TikTok's medical impact.

Thank you for reading The Intake. As always, if you have questions or suggestions for future topics, please don't hesitate to drop a line at [email protected].