The Intake

Insights for those starting, managing, and growing independent healthcare practices

Deep Dives

Jump into our medical practice deep dives with in-depth articles, curated checklists, and independent research. Empower your decision-making processes and manage your day-to-day patient care, billing, and practice automations.

Latest in Deep Dives

Man learns about seo for healthcare.
Man learns about seo for healthcare.
Healthcare SEO trends for 2024: Use them to stay competitive

Marketing experts share the top SEO trends and tools in the healthcare digital landscape.

Photo of physician and patient representing private equity medical practice
Photo of physician and patient representing private equity medical practice
Private equity firms and their impact on private practices: A deep dive

Equity firms are buying out private medical providers at record rates. We surveyed over 610 people and 360 practitioners about the impact on healthcare.

Woman on phone engaging in social media self diagnosis
Woman on phone engaging in social media self diagnosis
Is self-diagnosis on social media helping or hurting people’s health?

Americans see pros and cons of social media diagnosis. We surveyed 1,000 people to learn more about this trend and its impact on individuals.

AI predicts the future of healthcare
AI predicts the future of healthcare
AI vs. human predictions: Envisioning the future of healthcare

Exclusive survey: What does the future hold for AI and healthcare?

big guide to medspa services marketing
big guide to medspa services marketing
A guide to medical spa marketing in the digital age

Learn how medical spa marketing and advertising can help you bring more patients to your practice.

Get expert tips, guides, and valuable insights for your medical practice
Medical professional works with patients amid staffing shortages in healthcare
Medical professional works with patients amid staffing shortages in healthcare
Staffing shortages and sleep deprivation: The post-COVID healthcare crisis

Explore the potential consequences of staffing shortages in healthcare, burnout, and other challenges fueling today’s medical industry crisis.

Physician takes a break from exercising to read about medical practice social media
Physician takes a break from exercising to read about medical practice social media
The ultimate guide to medical practice social media in 2024

Wondering where to start with medical practice social media? Here’s how to choose a platform, create great content, and find your audience.

Perceptions of AI in healthcare: What professionals and the public think

Learn about the public and professional perceptions of AI in healthcare and the validity of ChatGPT’s health advice.

Ozempic in America
Ozempic in America
Ozempic in America: What’s the real impact? A survey reveals details

Diabetes and weight loss drug Ozempic has gone viral — causing a shortage. Find out its side effects, alternatives, broader impacts, and who wants it most.

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Get expert tips, guides, and valuable insights for your healthcare practice