The Intake

Insights for those starting, managing, and growing independent healthcare practices

All Articles

Man looking at tablet learning about website design for medical practices.
Man looking at tablet learning about website design for medical practices.
Why medical practice website design fails to attract patients

If your medical practice’s website design is failing to attract and retain patients, you may need to ensure you have these 5 key items on your site.

Medical practice manager reads about how long it takes medical seo to work
Medical practice manager reads about how long it takes medical seo to work
How long does it take for medical SEO to work?

Search engine optimization (SEO) requires consistent effort over time. But when will that effort lead to practice growth? Here’s what to expect — and what you can do to speed it up.

person smiling at effectively healthcare marketing
person smiling at effectively healthcare marketing
Everything you need to know for effective healthcare marketing in 2025

Here’s your comprehensive guide to healthcare marketing for 2025.

Colleagues discuss marketing plan for medical practice
Colleagues discuss marketing plan for medical practice
How to write a marketing plan for a medical practice

Learn how to write a marketing plan for your healthcare practice in 5 steps.

graphic for seo for medical practices
graphic for seo for medical practices
Free SEO for medical practices checklist

Review the tasks that can help you reach patients and prospects with this SEO for medical practices checklist.

Get expert tips, guides, and valuable insights for your medical practice
Physician reads about medical practice website design
Physician reads about medical practice website design
Does your medical website design need a makeover?

These 9 best medical practice design examples adhere to best practices and showcase unique ways to reach patients.

Ozempic in America
Ozempic in America
Ozempic in America: What’s the real impact? A survey reveals details

Diabetes and weight loss drug Ozempic has gone viral — causing a shortage. Find out its side effects, alternatives, broader impacts, and who wants it most.

Medical practice manager reads about content marketing for doctors
Medical practice manager reads about content marketing for doctors
The importance of content marketing for doctors

Content marketing for doctors is a way to connect with patients and prospects, establish trust and credibility, and take your online presence to the next level.

People look at computer reading about seo reviews medical practices need to know
People look at computer reading about seo reviews medical practices need to know
How online reviews affect SEO for medical practices and doctors

Learn why patient reviews are critical to your practice’s digital footprint.

Healthcare practice manager reads about social media and medical practices
Healthcare practice manager reads about social media and medical practices
How to use social media for your medical practice

Here’s how to create and implement a social media marketing strategy that grows your practice and empowers your patients.

Doctor and daughter looking at how to start a medical practice website checklist
Doctor and daughter looking at how to start a medical practice website checklist
11 medical practice website must-haves (+ free checklist)

What’s your medical practice website missing? Here are 11 must-haves — plus a free checklist to track your progress.

Health IT specialists look into how to make a website hipaa-compliant
Health IT specialists look into how to make a website hipaa-compliant
10 keys to a HIPAA-compliant medical practice website

Want to know how to stay HIPAA-compliant on your medical practice website? It’s all about privacy and security.

woman learning how to improve website ranking on google for medical practice website
woman learning how to improve website ranking on google for medical practice website
How to make your medical practice website rank on Google

Can patients and prospects find you online? These SEO tips will help your medical practice website rank on Google.

Healthcare practice owner looks at medical practice marketing plan template on computer
Healthcare practice owner looks at medical practice marketing plan template on computer
Borrow this medical practice marketing plan template

This medical practice marketing plan template makes it easier than ever to ensure your healthcare marketing is off to a good start.

Practice manager reads about how to get patient referrals
Practice manager reads about how to get patient referrals
4 ways to get high-quality patient referrals

Learn how optimizing your practice’s web presence can help you get more new patients in the door.

Boost your reputation: Strategies for doctors to get 5-star patient reviews

Make a lasting impression on potential patients and improve your online reputation. Read on for expert tips and strategies for getting 5-star reviews.

Independent healthcare provider smiles after reading about medical practice growth tips
Independent healthcare provider smiles after reading about medical practice growth tips
Turn your medical practice website into a growth machine

Your medical practice website can both serve patients and help you grow if you keep these best practices in mind.

person learning local seo strategies for doctors
person learning local seo strategies for doctors
SEO for doctors: 5 ways to boost traffic to your site

Expand your client base and grow your practice by implementing these local SEO strategies.

Medical provider looks at examples of social media in healthcare marketing
Medical provider looks at examples of social media in healthcare marketing
5 healthcare providers who have nailed social media

These providers know how to attract patients with social media and keep them engaged.

Independent healthcare practitioner works to improve patient care
Independent healthcare practitioner works to improve patient care
Philosophy, process, practice management: What you need for better patient care

Independent providers can provide the best patient care — here’s how.

Healthcare biller reading about medical billing company reputation
Healthcare biller reading about medical billing company reputation
5 steps to building and maintaining your medical billing company’s online reputation

Here are 5 easy steps to building your medical billing company’s online reputation — you may even already be doing some of them.

graphic of book on starting a medical billing company
graphic of book on starting a medical billing company
How to start a medical billing company

With a positive industry outlook, you can start and grow a medical billing company by following these simple steps.

Graphic representing interoperability in healthcare
Graphic representing interoperability in healthcare
“Interoperability” — what does this health IT buzzword mean for your practice?

Learn about interoperability, why it matters in healthcare, and the federal government office responsible for setting interoperability standards.

Two billers discuss automation in medical billing
Two billers discuss automation in medical billing
5 benefits of robotic process automation in medical billing

Robotic automation in medical billing can reduce expenses, boost retention, create healthy cash flow, streamline compliance, and more.

Physician ponders healthcare practice growth while working with a patient
Physician ponders healthcare practice growth while working with a patient
Get on the path to growth: Your guide to thriving in 2024 as a healthcare practice

Acquiring new patients isn’t the only way to grow your healthcare practice. Get 3 key strategies to thrive in 2024.

Stay Ahead with Expert Healthcare & Billing Insights

Get the latest industry updates, financial tips, and expert strategies — delivered straight to your inbox.