The Intake

Insights for those starting, managing, and growing independent healthcare practices

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a provider benefitting from video marketing for doctors
a provider benefitting from video marketing for doctors
Healthcare video marketing strategy for doctors

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Keep your practice staff happy
Keep your practice staff happy
Keep practice staff happy: A guide to improving employee morale in healthcare

Employee morale is essential for the success of your practice and the well-being of your staff. Try these proven tips to boost your staff’s morale.

Smiling dentist poses for photo for his dental social media
Smiling dentist poses for photo for his dental social media
5 ideas to take your dental social media to the next level

Staying active on social media is a must for dentists. Try these dental social media marketing techniques to reinvigorate your practice.

Doctors look at a tablet strategizing about their physician marketing plan
Doctors look at a tablet strategizing about their physician marketing plan
How to focus marketing for doctors on building trust

Physician marketing is essential for practice success. These tips will help you create a doctor-focused advertising and marketing plan that attracts more patients online.

improve cadence scheduling in healthcare
improve cadence scheduling in healthcare
How patient text messaging reduces patient no-shows

Using text based reminders can improve patient no-show rates and reduce cancellations.

Get expert tips, guides, and valuable insights for your medical practice
learning the advantages and disadvantages of online medical appointment systems
learning the advantages and disadvantages of online medical appointment systems
The pros and cons of online patient scheduling

Learn about the advantages and disadvantages of offering online appointment scheduling for patients.

a prospective patient illustrating healthcare for Millennials
a prospective patient illustrating healthcare for Millennials
15 healthcare marketing ideas for independent practices

Millennials have different expectations for their healthcare providers, and fine-tuning healthcare for Millennial-specific marketing strategies will help you reach, attract, and engage them.

Patient speaks to doctor asking is age hipaa protected
Patient speaks to doctor asking is age hipaa protected
What is protected health information? A primer for healthcare providers

Providers must be careful not to reveal these 9 types of protected health information when marketing their practices online.

parent and children illustrating patient lifetime value
parent and children illustrating patient lifetime value
How to calculate patient lifetime value — and why it matters

Patient lifetime value (LTV) represents the potential revenue from all visits of a patient throughout their journey with a practice. Here’s how to calculate it.

Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Mastering healthcare content marketing and blogs for independent practices

Here’s why blogging for healthcare marketing is essential for your content strategy — and 6 types of blog posts to draw readers to your website.

Medical practice manager works on healthcare conversion rate optimization on laptop computer
Medical practice manager works on healthcare conversion rate optimization on laptop computer
A guide to conversion marketing for healthcare practices

See how healthcare practices can encourage prospective patients to take desired actions on their website

a provider illustrating causes of stress in doctors
a provider illustrating causes of stress in doctors
Common causes of stress in doctors – and how to manage stress at your practice

Physician burnout does not have to be your reality. See these common triggers of doctor stress and how to effectively address them.

traits every medical practice manager must have
traits every medical practice manager must have
9 traits every medical practice manager must have

Striving for excellence as a medical practice manager will help ensure your practice runs efficiently and promote future expansion and success.

Prospective patients look at a laptop computer admiring a dentist office’s effective dental website design
Prospective patients look at a laptop computer admiring a dentist office’s effective dental website design
Dental website design: 11 ways to improve your site

The best dental websites include design elements such as easy navigation and clear calls to action. Learn other ways to make sure prospective patients engage with your website.

a patient whose doctor knows how to empower patients
a patient whose doctor knows how to empower patients
4 ways to empower patients at your healthcare practice

Enhance the patient experience at your practice with these 4 tips to help them feel empowered in their healthcare journey.

Patient frustrated as slow response times become one of their patient complaints
Patient frustrated as slow response times become one of their patient complaints
Top 6 patient complaints and how to respond

By addressing these 6 common patient complaints, you can improve patient satisfaction, attract new patients, and streamline operations.

Surgeon planning plastic surgery marketing techniques
Surgeon planning plastic surgery marketing techniques
7 easy marketing tips for your plastic surgery practice

How to ensure your plastic surgery marketing is effective

Person holding smartphone looking for content for medical website
Person holding smartphone looking for content for medical website
How to write medical website content that performs in local search

Here’s how content for medical websites performs best.

Physician looking at tablet learning about Google My Business for doctors
Physician looking at tablet learning about Google My Business for doctors
Google Business Profile step-by-step basics for healthcare practices

Here’s how to create your Google Business Profile to interest patients in your practice.

Doctor building relationship with patient running clinic successfully
Doctor building relationship with patient running clinic successfully
a doctor and patient discovering what is CAHPS survey
a doctor and patient discovering what is CAHPS survey
Everything you need to know about the CAHPS survey

Learn about the CAHPS survey and how it can help you evaluate your patients’ experience.

Billing statement and stethoscope with revenue cycle management healthcare news
Billing statement and stethoscope with revenue cycle management healthcare news
Vital Signs: A monthly wrap-up of revenue cycle management healthcare news

A summary of September RCM news as well as regulations that take effect October 1, 2023

halloween ideas for a dental office
halloween ideas for a dental office
8 scary-good Halloween dental marketing ideas for your practice

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

two people review in healthcare social media statistics on their phone
two people review in healthcare social media statistics on their phone
9 powerful healthcare social media statistics you need to know

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

a group of doctors determining a healthcare operating budget
a group of doctors determining a healthcare operating budget
Cut costs not corners: Building a healthcare operating budget for medical practices

You’ve spent years preparing to serve others by launching an independent medical practice. Now, it is finally time for that dream to become a reality. But how do you create an inclusive, realistic healthcare operating budget? Structuring this effort for a successful launch and profitable longevity means ensuring your short- and long-term vision goes beyond […]

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