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Using text based reminders can improve patient no-show rates and reduce cancellations.

Learn about the advantages and disadvantages of offering online appointment scheduling for patients.

Millennials have different expectations for their healthcare providers, and fine-tuning healthcare for Millennial-specific marketing strategies will help you reach, attract, and engage them.

Providers must be careful not to reveal these 9 types of protected health information when marketing their practices online.

Patient lifetime value (LTV) represents the potential revenue from all visits of a patient throughout their journey with a practice. Here’s how to calculate it.

Here’s why blogging for healthcare marketing is essential for your content strategy — and 6 types of blog posts to draw readers to your website.

See how healthcare practices can encourage prospective patients to take desired actions on their website

Physician burnout does not have to be your reality. See these common triggers of doctor stress and how to effectively address them.

Striving for excellence as a medical practice manager will help ensure your practice runs efficiently and promote future expansion and success.

The best dental websites include design elements such as easy navigation and clear calls to action. Learn other ways to make sure prospective patients engage with your website.

Enhance the patient experience at your practice with these 4 tips to help them feel empowered in their healthcare journey.

By addressing these 6 common patient complaints, you can improve patient satisfaction, attract new patients, and streamline operations.

How to ensure your plastic surgery marketing is effective

Here’s how content for medical websites performs best.

Here’s how to create your Google Business Profile to interest patients in your practice.

5 steps about how to run a clinic successfully.

Learn about the CAHPS survey and how it can help you evaluate your patients’ experience.

A summary of September RCM news as well as regulations that take effect October 1, 2023

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

You’ve spent years preparing to serve others by launching an independent medical practice. Now, it is finally time for that dream to become a reality. But how do you create an inclusive, realistic healthcare operating budget? Structuring this effort for a successful launch and profitable longevity means ensuring your short- and long-term vision goes beyond […]

Cybersecurity threats are constantly evolving. These easy-to-implement changes can help protect your business from cybersecurity attacks

No-shows and last-minute cancellations negatively impact your practice. Here’s how to handle them.

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.