Practice Growth

Achieve growth for your medical practice with a strong online presence. Explore proven strategies for building an effective website, leveraging social media, optimizing search marketing, and managing your reputation to attract more patients.
person smiling at effectively healthcare marketing
person smiling at effectively healthcare marketing
Everything you need to know for effective healthcare marketing in 2025

Here’s your comprehensive guide to healthcare marketing for 2025.

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Latest in Practice Growth

understanding patient acquisition cost (PAC) can help you diagnose your practice's marketing efforts
understanding patient acquisition cost (PAC) can help you diagnose your practice's marketing efforts
How to reduce your patient acquisition costs (+ free template)

Understanding PAC can help you determine whether your marketing efforts are generating results — and what to do next.

developing a coalition of colleagues at your mental health practice
developing a coalition of colleagues at your mental health practice
Developing a coalition of colleagues as a mental health practice owner

Learn how to build a strong support network to prevent burnout, ensure ethical practice, and expand your services as an independent counselor.

woman smiling and attending one of the 2025 healthcare conferences
woman smiling and attending one of the 2025 healthcare conferences
Top 2026 healthcare conferences for independent practices

If you’re looking to upskill or learn how to improve your practice’s operations, check out our guide to healthcare conferences to attend in 2026.

Transitioning from a group to solo counseling practice
Transitioning from a group to solo counseling practice
Transitioning from a group to solo counseling practice

This unique mixture of counseling and entrepreneurship blends well for those who are adaptable, driven, and lifelong learners.

digital marketing for physicians
digital marketing for physicians
Digital marketing for physicians: A cheatsheet

By establishing a strong digital presence, providers can reach a wider audience and increase visibility to potential patients.

Get expert tips, guides, and valuable insights for your medical practice
Physicians discuss their medical practice marketing budget while looking at tablet
Physicians discuss their medical practice marketing budget while looking at tablet
How to determine your medical practice’s marketing budget (with free template)

Determine your medical practice marketing budget for 2024 with insights from Tebra’s Healthcare Marketing Budget Benchmark Survey.

patient retention strategies
patient retention strategies
Patient retention strategies to help your practice thrive

High patient retention can shrink your availability gap. Here’s how patient rewards and loyalty programs can help.

Medical billing company manager reads about marketing your billing company to mental health practices
Medical billing company manager reads about marketing your billing company to mental health practices
6 tips for marketing your billing company to mental health practices

Due to increased demand, many mental health practices may be open to having a billing company assist them. Here are tips to market to them.

Physician smiles for website photo as part of branding in healthcare
Physician smiles for website photo as part of branding in healthcare
How to leverage branding in healthcare to attract more patients

Use this guide to shape your practice’s marketing strategy to retain current patients and attract potential patients.

a prospective patient illustrating healthcare for Millennials
a prospective patient illustrating healthcare for Millennials
15 healthcare marketing ideas for independent practices

Millennials have different expectations for their healthcare providers, and fine-tuning healthcare for Millennial-specific marketing strategies will help you reach, attract, and engage them.

a provider benefitting from video marketing for doctors
a provider benefitting from video marketing for doctors
Healthcare video marketing strategy for doctors

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Surgeon planning plastic surgery marketing techniques
Surgeon planning plastic surgery marketing techniques
7 easy marketing tips for your plastic surgery practice

How to ensure your plastic surgery marketing is effective

person writing their healthcare professional bio on computer
person writing their healthcare professional bio on computer
Grow your practice with a great healthcare professional bio (with example)

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.

doctor contemplating podiatry marketing
doctor contemplating podiatry marketing
7 proven podiatry advertising and marketing strategies to grow your practice

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

physician shaking hands with a patient at independent practice
physician shaking hands with a patient at independent practice
Medical experts weigh in on the state of the healthcare industry and independent practices

While many independent practitioners are positive about their performance, many are also anxious about the state of the healthcare industry.

How to recruit and hire graphic
How to recruit and hire graphic
How to recruit and hire for your new medical practice

Wondering about physician recruitment best practices? Here’s what you need to know to recruit, hire, and retain staff for your new medical practice.

physician and patient speaking through telehealth
physician and patient speaking through telehealth
How to position telehealth in your business strategy for your practice

As telehealth evolves from a critical need to a preferred mode of care, telehealth marketing is a must to attract new patients. Here are simple ways to draw attention to your virtual care services.

man looking at computer screen
man looking at computer screen
9 most common online directory listing mistakes for medical practices

A single wrong phone number or outdated address in your online directory listings can cost you patients. Here’s what to do.

Doctor implementing email marketing best practices
Doctor implementing email marketing best practices
Healthcare email marketing best practices for doctors

Succeed with email marketing in healthcare by following these 10 tips for independent practices.

doctor smiling and creating successful Facebook ads
doctor smiling and creating successful Facebook ads
How to create successful Facebook ads for doctors

Follow these guidelines to ensure a return on investment for healthcare Facebook ads.

Effective strategies for requesting doctor reviews by patients
Effective strategies for requesting doctor reviews by patients
Effective strategies for requesting doctor reviews by patients

Discover strategies to ask for patient reviews, train your staff, and use automation to build credibility and attract new patients.

Healthcare practice owner reads about social media for medical practices
Healthcare practice owner reads about social media for medical practices
What social media do medical professionals use?

Learn the differences between the major social media platforms and discover which ones your practice should be on.

doctor learning medical practice SEO
doctor learning medical practice SEO
Lead patients to your independent practice with medical SEO

Don’t know how to get new patients to your website (and into your practice)? Start with search engine optimization. Learn medical SEO basics here.

Practice manager reads about how to get patient referrals
Practice manager reads about how to get patient referrals
5 ways to get high-quality patient referrals

Learn how optimizing your practice’s web presence can help you get more new patients in the door.

Medical provider looks at examples of social media in healthcare marketing
Medical provider looks at examples of social media in healthcare marketing
5 healthcare providers who have nailed social media

These providers know how to attract patients with social media and keep them engaged.

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